in the news

BtoB Tech PR and Marketing Firm Arketi Group Earns Spot on Inc. Magazine’s Annual Inc.500|5000 for Fourth Consecutive Year
Inc. magazine ranked Arketi Group, a high-tech business-to-business public relations and digital marketing firm, on its fifth annual Inc. 500|5000. The list is an exclusive ranking of the nation's fastest-growing private companies and represents the most comprehensive look at the most important segment of the economy-America's independent entrepreneurs. This marks the fourth consecutive year Arketi Group has been honored on the list.

Strategic, or Just a Game?
We’ve come to that time of year again when budgeting is in full season, and it made me think about how organizations approach budgeting differently, particularly as it relates to marketing.

Corporate Websites, Webinars Are a Critical Tool for Business Journalists According To Survey by Technology Public Relations Firm Arketi Group
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced the findings of the 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media. The survey reveals 81 percent of journalists turn to corporate websites when looking for story ideas, reporting on breaking news or seeking a corporate spokesperson.

81 percent of journalists use corporate websites, survey finds
Too busy on Twitter or Facebook to update your corporate website? Bad move, according to a survey by Arketi Group that found 81 percent of business journalists turn to corporate websites and webinars when looking for story ideas, breaking news, or seeking a corporate spokesperson.

Arketi Group Principal Jajeh Wins Lifetime Achievement Award from Technology Association of Georgia
TAG's Tech Marketing Awards acknowledge individual achievements in the innovative use of technology to drive marketing strategies, generate standards of excellence and achieve profitable results for the companies for which they work or their clients' organizations.

Arketi Group Principal, Sami Jajeh, Wins Lifetime Achievement Award from Technology Association of Georgia
TAG Marketing, a society of the Technology Association of Georgia (TAG), has presented Arketi Group principal, Sami Jajeh, with the Lifetime Achievement Award. Jajeh was recognized for his outstanding contributions to Georgia's technology community at the recently-held Tech Marketing Awards Ceremony.

B2B Journalists: Blogs, other Online Sources More than OK to Use
More than 8 of 10 business journalists (84%) say they have used or would use blogs as primary or secondary sources for articles, according to the “2007 Arketi Web Watch Survey: Inside B-to-B Media Usage of Web 2.0″ by marketing consultancy Arketi Group.

Using Win-Loss Analysis to Generate Relevant Marketing Content
According to Marketing Sherpa’s 2011 email Benchmark report, delivering relevant content in emails was identified as a top challenge by nearly 70% of B2B Marketers.

US study finds 92% of B2B journalists use LinkedIn
A study by US company Arketi Group has found 92 per cent of journalists writing for B2B publications use LinkedIn, 85 per cent of journalists are on Facebook, 84 per cent use Twitter.

LinkedIn is crawling with reporters. How can you connect?
A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009. The question, then, with so many journalists in that space, is this: How can communicators use LinkedIn to become sources or to promote their clients to journalists?

Report: Journalists turn to social media
More business journalists have social media accounts that they access to connect with potential sources, find story leads and conduct research than did two years ago, according to a new survey. Results show that 92 percent of business journalists have a LinkedIn account, up from 85 percent in 2009, according to the 2011 Arketi Web Watch Media Survey.

Tip Sheet: Content, Deep Engagement Drive B2B Comms
As 2010 was coming to a close, Arketi Group hosted a roundtable of more than 30 PR and marketing executives from leading business-to-business companies. The group gathered to discuss the current and future state of marketing and PR in the B2B technology sector.

LinkedIn is crawling with reporters. How can you connect?
A study says that 92 percent of journalists have a LinkedIn account. Here's how to use the platform to find someone who will write about your organization. So it's established. They're out there. Floods of reporters. All over LinkedIn. A new survey by Arketi Group reveals that 92 percent of journalists have a LinkedIn account, up from 85 percent in 2009.

Arketi Expands to Carolinas
Arketi has opened a Carolinas office and added technology industry veteran Ann Revell-Pechar to its team. Located in the Raleigh-Durham area, this is Arketi’s first office outside of Atlanta and will facilitate expansion into the Carolinas and beyond. (See page 10)

Study: LinkedIn top social media site for journalists
When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention. A new survey from Arketi Group found that the percent of journalists on LinkedIn has increased from 85 percent in 2009. Why? LinkedIn provides an easy way for reporters to connect with sources.

LinkedIn Favorite among Today's Journalists
Arketi Group recently came up with a survey 92 percent of today’s journalists are now actively using LinkedIn (News - Alert). The 2011 Arketi Web Watch Media Survey showed that the number of journalist on the LinkedIn has gone up 85 percent from just 2 years ago.

PR Video: New Production, Distribution Options Abound, But Old Adage Remains
When asked about critical new developments in video, both Mike Neumeier, principal of Arketi Group, and Karen Foster, an independent broadcast specialist, emphasize the continued importance of substance—or content—over style.

ObjectFrontier Selects Arketi
Arketi Group is rebranding ObjectFrontier Software (OFS), an outsourced product development firm, to help elevate the company’s corporate brand. (See page 4)

Artemis Automation Selects High-Tech BtoB PR and Marketing Firm Arketi Group for Launch
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it has been chosen by Artemis Automation, an automated lighting control company, to develop the company’s messaging and branding.

Tweeters Block? Keep Your Social Media Content Fresh and Relevant
It’s no secret that social media has emerged as an efficient outlet for businesses to relay messages to their desired audiences. As a result, most businesses have one, if not more, Twitter pages.

BtoB Marketing, PR Firm Arketi Group Named Top Business-to-Business Agency
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, has again earned a spot on BtoB magazine’s Top Agencies List. This marks the fourth consecutive year the firm has earned a spot on this list which was published in the March 14 issue of Crain’s BtoB.

Not All Drips are Created Equal
A recent discussion of Arketians (that’s what we call folks that work at Arketi Group) brought up the discussion regarding what is a drip campaign versus a lead nurturing campaign.

C-suite looks to associations for education
The value of ongoing professional education has never been greater than today. Regardless of what level or position one is in an organization, the amount of information needed to stay current has increased significantly over the last decade.

Arketi Group Plays Key Role in Relaunching A.D.A.M. Business Unit
Arketi Group successfully helped A.D.A.M. rebrand and relaunch its Benergy Interworks business unit.

Inside 3D Content Mapping to Improve Nurture Marketing
Arketi Group vice president Micky Long explains a strategic marketing approach that considers all aspects of delivering your message to a relevant audience in an ongoing and impactful way.

Arketi Group Principal Neumeier Joins PRSA’s Counselors Academy Executive Committee
Arketi Group principal Mike Neumeier has been selected to join the Public Relations Society of America Counselors Academy executive committee.

Get Played! The Five Elements of Effective Online Video Marketing
Arketi Group principal Rory Carlton shares five ways business-to-business marketers can generate results through improved online video content.

Arketi Principal Jajeh Named President of Technology Executives Roundtable
Arketi Group principal Sami Jajeh has been appointed president of the Technology Executives Roundtable, a collection of more than 100 leaders in Georgia’s technology community.

Florida alum Neumeier inducted into PRSSA Hall of Fame
Arketi Group principal Mike Neumeier, a ’92 Florida PR graduate, was inducted into the PRSSA Hall of Fame during the organization’s national conference in Washington, D.C.

Arketi Group Earns 10 Public Relations Society of America Awards
Arketi Group earned 10 PRSA|GA Phoenix Awards for its exceptional work in the BtoB Marketing and PR space.

Arketi Group Principals Named to Atlanta’s “Top 25 Entrepreneurs” by Business to Business Magazine
Arketi Group principals Rory Carlton, Sami Jajeh and Mike Neumeier were named to Business Leader Media’s Business to Business Top 25 Entrepreneurs in Atlanta list.

Three strategic content dimensions for lead nurturing and customer-centric cross-channel marketing
So, what does the Arketi Group think is a good content strategy? Welcome to the three dimensions: 3D Content Mapping.

SPI selects Arketi as agency of record
SPI, a technology and outsourcing company, has selected Arketi Group to build its corporate positioning, messaging, website development and sales collateral.

PRSSA Inaugural Ball Awards Ceremony
In addition to honoring the accomplishments of students, the PRSSA Hall of Fame award was presented to PRSA Georgia chapter’s Mike Neumeier, APR. Mike’s work on the annual PR Real World conference for students in the southeast was noted among his achievements as continuing support for PR students.

High-Tech BtoB Digital Marketing Firm Arketi Group Chosen by Transoft for Automated Lead Nurturing
Recognizing the importance of nurturing prospects to drive leads, Transoft tapped Arketi to implement an automated lead nurturing process, leveraging a marketing automation solution from Pardot. In addition to helping with solution deployment, Arketi is helping Transoft design business rules, lead scoring and content mapping that will drive effective multi-touch lead nurturing campaigns for new prospect acquisition and existing customer upsell.

Arketi Principal Jajeh Featured on IT Market Buzz Podcast
Sami Jajeh, principal of high-tech digital marketing and public relations firm Arketi Group, was recently featured on the popular BtoB tech marketing podcast IT Market Buzz: 20 Minutes with the Brightest Minds in B2B Tech Marketing.

Aderant Selects High-Tech BtoB PR and Marketing Firm Arketi Group as Agency of Record to Enhance Brand
Arketi will develop new messaging, and launch an aggressive marketing and PR effort to communicate Aderant’s position as the financial and practice management software provider of choice for law and professional services firms. This initiative includes a demand generation campaign, which will integrate both traditional and digital marketing tactics.

Building a Successful Speakers Bureau: Getting Behind the Right Podium and Generating Results
Speaking on timely, industry-relevant topics will help establish you as an industry expert, and your company as an industry leader. The key is to make sure you get behind the right podium, and generate results from the appearance. Here are some tips to help you do both.

Digital Marketing Firm Arketi Group to Speak at Pardot
User Conference
Vice President Micky Long and Account Executive Whitney Boudreaux from Arketi Group, a high-tech business-to-business public relations and digital marketing firm, will be speakers at the Elevate 2010: Pardot User Conference in Atlanta.

Arketi Group Launches Website for Air2Web
Air2Web, a leading provider of enterprise grade mobile solutions for customer care and targeted marketing, recently tapped Arketi Group to launch the company’s new website to refresh its image and better showcase its offerings to customers and prospects.

Arketi Group Named to Inc. 5000 List of Fastest Growing Private Companies for Third Straight Year
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced its inclusion in the Inc. 5,000, Inc. Magazine’s ranking of the nation’s fastest-growing private companies. Marking its third consecutive year on the list, Arketi was ranked No. 4,273 nationally and No. 366 in the Advertising and Marketing Industry.

Arketi Group Enlists New Account Coordinators Fries
and Hahn
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announces the addition of two account coordinators, Elizabeth Fries and Jennifer Hahn. Both Fries and Hahn will be tasked with delivering strategic marketing and public relations counsel to Arketi’s BtoB technology clients.

BtoB Marketing Trends from High-Tech Digital Marketing and PR Firm Arketi Group
Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm’s third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast.

BtoB Marketers Still Looking For Return On Tweets
“Twitter has proven to be an effective communications tool, but in all likelihood its relevance will fade over time,” said Mike Neumeier, principal at Arketi Group. “Twitter is not a marketing strategy, but rather a single communications channel.”

One Minute Media Relations
Arketi Group’s Mike Neumeier runs down three tried-and-true (and often forgotten) basics of media relations in a minute-long clip.

Arketi Group Earns Social Media Marketing Award From BtoB Magazine
Arketi Group, a high-tech digital marketing firm, announced it was awarded a BtoB magazine Social Media Marketing Award in the “Best Use of LinkedIn” category for its LinkedIn BtoB Marketing Group.

Stonesoft selects Arketi
Stonesoft, which provides network security solutions, has selected Arketi Group, Atlanta, to handle lead-nurturing programs.

Atlanta tech companies unsure about executive raises
Atlanta technology firms are almost evenly split over raises for their executives in 2010, according to the TER 2010 Atlanta technology executive compensation survey. The study was underwritten by Arketi Group, CarterBaldwin, Croft & Bender, Frazier & Deeter, Morris Manning & Martin, Silicon Valley Bank and Wm. Leonard & Co.

Is Your Marketing Content Strategy Still One Dimensional?
This year, BtoB companies will invest as much as one-third of their total marketing budgets in developing content to fuel lead-nurturing activities. Unfortunately for many, this investment will not pay off as planned in increased visibility, lead capture or better bottom-line results. 

Arketi Group Named Finalist for Two AMA AMY Awards
Arketi Group, a high-tech business-to-business public relations and digital marketing firm, announced it was named a finalist for two 2010 Atlanta Marketer of the Year Awards (AMYs), awarded by the Atlanta Chapter of the American Marketing Association (AMA).

The three dimensions of the marketing content strategy
Last week I got the April edition of Core, the newsletter from Atlanta-based Arketi Group in my mailbox. The subject line of the mail and the article in it was ‘Is your marketing content strategy still one-dimensional?’

Social Media Marketing Awards 2010: LinkedIn
Marketing company Arketi Group set itself the task of creating the first b-to-b marketing group on LinkedIn as well as to execute an active engagement program for the group throughout 2009.

Arketi Group to handle CEO Ventures’ portfolio marketing
Private equity firm CEO Ventures Marketing has selected Arketi Group to help market the companies in its portfolio, which comprises primarily early-stage b-to-b technology companies.

Arketi Group Named BtoB Top Agency
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has again earned a spot on BtoB magazine’s Top Agencies of 2010 list. The annual list, released in the March 8, 2010 issue of Crain's BtoB, is comprised of small, medium and large BtoB agencies.

LinkedIn Success Stories: How 11 companies are using the global networking site to achieve their business and marketing goals
Bonus Case Study: How Arketi Group Created the Largest B2B Marketing Group on LinkedIn.

StatCom selects Arketi Group for brand communications
StatCom, which provides software to hospitals, has selected Arketi Group for a corporate branding campaign. Arketi will be responsible for developing thought leadership content, lead generation and brand awareness programs.

You Only Get One First Impression
How important is it to have a company website? A recent survey conducted by Arketi Group indicated that 80 percent of journalists say companies without a website are less credible.

Video a Must-Have for Compelling BtoB Engagement
Arketi Group Principal Rory Carlton sheds light on the importance of video in today’s B2B marketing mix and offers examples of how video can be creatively leveraged to engage customers and prospects.

Arketi Principal Jajeh Named Vice President of Technology Executives Roundtable
Sami Jajeh, principal of Arketi Group, has been appointed vice president of the Technology Executives Roundtable (TER), an association that consists of more than 100 CEOs, CFOs and COOs in Georgia’s technology community.

What’s Your B2B Marketing Resolution?
Congrats to the winners of the What's Your B2B Marketing Resolution? contest! Our Grand Prize of a FREE B2B Forum 2010 registration & 2-day hotel stay goes to Arketi Group! Check out their super creative video...

Reveille leverages spend with webinar series
Reveille worked with PR and marketing consultancy Arketi Group to assist in its rebranding efforts, including the development of graphics, collateral materials, a revised web site and strategies behind the company's first webinar series, launched last year.

Agencies tout strategic planning, social media
“With all the social media channels and the extreme importance of search, organizations have to constantly generate or repurpose the content they have,” said Mike Neumeier, principal at Arketi Group, a BtoB PR and marketing consultancy.

Arketi Group Engaged by Novatus for Messaging, Interactive Marketing
Arketi Group has been engaged by Novatus, Inc., a contract and compliance management software provider, to help the company refine its corporate positioning and messaging, as well as provide digital marketing services.

PR Pioneers on Social Media Marketing – Defining Dynamic ROI
Mike Neumeier, APR, principal of high-tech B2B PR and marketing firm Arketi Group, is featured in a panel of PR pioneers discussing the rapid emergence of social media marketing and its implications on identifying measurable ROI.

How BtoB Journalists Find Stories
Arketi Group Principal Mike Neumeier, APR details findings of the 2009 Arketi Web Watch Media Survey, and specifically how business-to-business journalists are utilizing the Internet to find stories and sources.

Understanding Industry Analysts and What They Bring to Tech Companies
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.

The New Face of Public Relations
Principal of high-tech PR and marketing firm Arketi Group, Mike Neumeier, APR, shared his thoughts in a recent PR Newswire white paper, “The New Face of Public Relations,” examining the increasingly blurred lines between marketing and public relations. “Money and technology are driving the convergence of PR and marketing,” said Neumeier.

Is postal mail more effective than email?
This was the question posed in a recent issue of DMNews’ popular “Gloves Off” point-counterpoint column. Arketi Group Principal and Creative Director Rory Carlton bravely took up the challenge of making the case that postal mail remains relevant in an electronic world.

Arketi Group’s Ackall Honored As PRSA|GA “Chapter Champion”
Mousa Ackall, marketing coordinator at Arketi Group, was awarded the Georgia Chapter’s Public Relations Society of America Chapter Champion award in recognition of his work within the nation’s second largest PRSA chapter.

Arketi Group’s Densmore Joins Staff at Atlanta's Creative Circus
Jim Densmore, art director at high-tech BtoB public relations and marketing firm Arketi Group, recently joined the staff at Atlanta’s highly regarded Creative Circus as an adjunct professor.

Arketi Group Named to Inc. 5000 List of Fastest Growing Private Companies for Second Straight Year
Arketi Group, a high-tech business-to-business (B2B) public relations and marketing firm, announced its inclusion in the prestigious Inc. 5,000, Inc. magazine's ranking of the nation's fastest-growing private companies. Marking its second consecutive year on the list, Arketi was ranked No. 1,898 nationally and No. 75 in the Top 100 Businesses in Atlanta.

Site seeing
PR and marketing firm Arketi Group, which mainly consults b-to-b tech organizations, recently conducted a survey of b-to-b journalists to gain a better grasp of their Web use. The study looks at what makes a company’s Web site most useful to them.

Verdict on Microsoft campaign: Bing-O
Arketi Group Principal Rory Carlton shares his thoughts on the recently launched Microsoft Bing campaign.

Building a Sustainable Community Relations Program
Arketi Group Principal Mike Neumeier, APR, spoke with Brooks Robinson, CMO of Cbeyond, about the importance of employee involvement in an effective and sustainable community relations program.

Arketi Launches BtoB Technology Marketing Thought Leadership Series with Webinar on Business-to-Business Positioning
Arketi Group, a business-to-business public relations and marketing firm, has announced a complimentary webinar that will kick-off an ongoing Thought Leadership Series for BtoB PR and marketing professionals in technology.

Ryla, Inc. Selects Arketi Group as Agency of Record
Ryla Inc., which provides customer contact services for companies and organizations, hired Arketi Group as its agency of record.

High Tech Research on a Low Tech Budget
Arketi Group’s Micky Long provides insight into cost effective approaches to consider when employing various research campaigns.

Arketi Group's Boudreaux Contributes to PRNews Crisis Management Guidebook
Business-to-business public relations and marketing firm Arketi Group has announced consultant Brian Boudreaux is among a select group of public relations professionals who contributed to the PRNews Crisis Management Guidebook, Volume 3.

Technology Executives Roundtable, Arketi Group Partner to Launch New Website
Technology Executives Roundtable, an association that consists of CEOs, CFOs and general managers in Atlanta's technology community, has announced it has partnered with Arketi Group, a public relations and marketing firm in Atlanta, to launch an updated website that better serves its members and the technology community.

Premier Logic hires Arketi Group
Premier Logic has tapped Atlanta-bases business-to-business public relations and marketing firm Arketi Group as its agency of record. Premier Logic, also based in Atlanta, is an application development and consulting company.

Social Media Tools, Online Search Key for Business Journalists According to Survey by High Tech PR Firm Arketi Group
According to a recent survey by Arketi Group, eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet. Eighty-five percent have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter.

Survey: Business journalists see social media as positive
About 68% of journalists surveyed say social media’s impact on b-to-b reporting has been “positive,” according to the “2009 Arketi Web Watch Survey: Inside BtoB Media Usage of Web 2.0” conducted by Arketi Group, a public relations and marketing firm.

B2B Journalists Think the Web is Swell
A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector.

E-invoicing network, OB10, hires Arketi Group
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected by OB10 as public relations (PR) counsel for its Atlanta-based North American business unit.

Arketi Group Earns Technology Marketing Excellence Awards for Three Clients
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced three of its clients (ERDAS, Reveille Software and Virtual Premise) earned 2009 TAMY Awards from TAG Marketing, a society of the Technology Association of Georgia.

Crisis Communications Planning in a BtoB World

The Arketi Group/Georgia Tech Research Institute (GTRI) team earned an International Association of Business Communicators (IABC) Silver Quill Award of Excellence

Sophicity selects Arketi Group as agency of record
Sophicity, an IT services provider previously known as Mimsware, has selected Arketi Group as its agency of record to help launch its new corporate brand. Arketi Group will be responsible for brand strategy, positioning and messaging.

Reveille Software has selected Arketi Group, Atlanta, as its PR and marketing agency of record

Integrated Marketing Campaign Helps Cbeyond Brand In New Market
Cbeyond turned to its PR firm Arketi Group, Atlanta, to identify potential clients and key players in the market. Arketi was also tasked with helping the ISP increase its brand value in the local Detroit market.

Inovis Engages Arketi Group to Develop Corporate Positioning, Messaging
Arketi Group announced it has been retained by Inovis, a provider of business-to-business software and services, to help the company refine its corporate positioning and messaging.

Arketi Group Earns Spot on BtoB's "Top Agencies of 2009" List
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has again earned a spot on BtoB's Top Agencies of 2009 list.

Arketi Group announces two wins
The Arketi Group added two new clients to its roster, including GMT Corporation and MaxRecall Technologies. The Atlanta-based technology firm was named AOR for both accounts.

Arketi Group Principal to Lead B-to-B Webinar
Arketi Group Principal Sami Jajeh leads a B2B Power Exchange webinar entitled “Uniting Messaging and Segmentation for Better Marketing Results,” as part of the group’s ongoing Thought Leadership series.

Arketi, Georgia Tech Research Institute Team Earn IABC Silver Quill Award
The Arketi Group/Georgia Tech Research Institute (GTRI) team has earned an International Association of Business Communicators (IABC) Southern Region Silver Quill 2008 Award of Excellence for Overall Strategic Communication Program for its work on the GTRI “Problem.Solved.” campaign.

MaxRecall Selects Arketi
MaxRecall, a document management company, has selected Arketi Group as its agency of record. Arketi will provide messaging, PR and marketing services.

Arketi Group’s Boudreaux Wins PRSA Georgia’s Chapter Champion Award
Whitney Ellis Boudreaux, consultant at Arketi Group has been awarded the PRSA Georgia Chapter's Chapter Champion award in recognition of her longstanding volunteer work.

Virtual Premise Agency: Arketi Group
“The Search for Real Estate Savings” campaign.

Arketi Group Chosen by Advanced Productivity Software
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising.

Arketi Group Repositions Racemi, a Pioneer in Virtualization Technology
Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Racemi to reposition the business system portability company.

Good calls to action essential in online lead generation
Arketi Group principal, Sami Jajeh, advises businesses conducting online lead generation activities to ensure they offer a "killer" call to action.

5 Tips: Lead generation lift-off
Sami Jajeh, Arketi principal, offers advice on how to strengthen your lead generation efforts.

Arketi Group principal, Mike Neumeier, Elected President for the Georgia Chapter of the Public Relations Society of America (PRSA|GA)

New tech tools have limitless market potential
Mike Neumeier, principal of the Arketi Group office in Atlanta, said LinkedIn provides the address, and allows you to turn the doorknob and get in front of somebody.

Vector Taps Arketi Group to Position the IT Talent Acquisition Firm
Arketi Group, a high–tech business–to–business marketing and public relations firm, has been selected as agency of record by Atlanta–based Vector Consulting, an information technology professional services firm specializing in staffing and recruiting. Arketi Group's initial program of work for Vector centers on corporate positioning.

Arketi Group Takes Home Five Public Relations Society of America Awards

Brand Velocity Selects Arketi Group as Agency of Record

bSocial puts emphasis on its new ‘social commerce’
Combining both social networking and e-commerce – bSocial teamed up with Arketi Group for the launch with the end goal of reaching a national consumer audience and trade publications. The media outreach helped to place 98 stories, including hits in The Wall Street Journal, eWeek, and Time.

Arketi Chosen by bigWebApps as Agency of Record
Arketi Group, a high–tech business–to–business marketing and public relations firm, continues to expand its client roster with bigWebApps' selection of the firm as its agency of record.

Virtual Premise Taps Arketi as Agency of Record
Virtual Premise, which provides real estate information management software, has selected Arketi Group, as its agency of record. Arketi will handle corporate positioning, demand generation, PR and other marketing programs. Billings were undisclosed.

Arketi Group Wins 2007 Award of Merit in New Communications from the Society for New Communications Research

Account Action 
Arketi Group (www.arketi.com), a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

Definition 6 Taps Arketi Group 
Arketi Group (www.arketi.com), a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

Arketi Group Earns Definition 6’s Public Relations Business
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today it has been selected as public relations agency of record for Definition 6, the Southeast's largest full-service interactive agency and consulting firm.

Arketi Opens Doors and Bar to Industry Members
The open bar and fancy finger foods drew quite a crowd to the Arketi Group’s Open House event Tuesday night at the company’s office on Buford Highway.  The B2B Marketing and PR group serves a number of the area’s top technology companies, and the event served to present the company to those unfamiliar with its people or practices, and to provide networking amongst its current clients.  Several in and around the community were in attendance, including Lisa Henriott (Henriott Marketing Strategies), Susan O’Dwyer (HA&W), and Polly Harper (WM Leonard & Company).

Arketi Group hires Jacqueline Parker as VP
Arketi Group hired Jacqueline Parker as VP, effective September 1. Parker will oversee the account teams for the firm’s b-to-b technology clients and will work to strengthen Arketi’s media relations focus. Parker has experience in healthcare and technology PR, and previously served as VP at Hayslett Group and VP of Media Relations at Porter Novelli.

Boutiques find surveys helpful in building agency brand
Surveys have long been a way to garner press coverage for clients when they didn't have much else going on. But savvy boutique agencies also know that, with a little finesse and imagination, surveys can be great branding tools for the firms themselves. At Atlanta-based tech firm Arketi Group, surveys have become a staple of client work and have helped put the agency in the front of many minds in its target market. "If you do them right, they can play to your strong suit, to a sweet spot for your customers and prospects, and really position you as a thought leader," says Mike Neumeier, a principal at Arketi.

Atlanta: The star of the Southeast
The Arketi Group, a 15-person, b-to-b, tech-focused firm, has tripled in size in the past two years. Principal Mike Neumeier says the Atlanta tech market is booming, with software and business technology companies taking advantage of the city's quality of life, abundance of universities like Georgia Tech and Emory, and supply-chain companies that locate close to large clients like UPS. Atlanta is a very relationship-driven market," Neumeier says. "So there's really some credence to 'owning your own backyard' with regard to PR, media relations, and thought leadership - to being recognized in the business community."

Flo Healthcare message reaches distinct audience
Flo Healthcare, which was acquired by Emerson in May 2006, had a unique marketing challenge: It needed to communicate its value proposition as a premium provider of mobile workstations to the health care industry while raising awareness of the brand as part of Emerson. "Flo Healthcare has focused on the premium end of the mobile workstation market, providing integrated solutions that allow clinicians to spend more time with their patients," said Sami Jajeh, principal of Arketi Group, Flo's marketing communications agency. "Because Flo is a premium provider in the space, they really have to justify a premium price. The product set is not a commodity, and there is a great difference in the approach to marketing."

Tight budgets drive creativity, innovation
As marketers work with limited budgets in a slowing economy, they are challenged to develop innovative campaigns using a mix of off- and online media to communicate their brands and positioning. But thanks to a wide variety of lower-cost Internet programs, from webinars to white papers, as well as traditional media and guerrilla marketing initiatives, marketers and their agencies are creating effective integrated campaigns that are producing positive results.

Software provider uses blog, e-newsletter to cross-promote
Oversight Systems CEO Patrick Taylor wanted a way to change its marketing efforts from soliloquy to dialog, as well as boost the company's visibility in natural search ranks. So Taylor, in conjunction with Atlanta-based marketing agency Arketi Group, decided to start blogging about the industry.

M&A-spawned client losses can open other doors
According to Mike Neumeier, principal at Arketi Group, “Ultimately, losing clients to M&A is the nature of the tech PR business. But then, client shifts in general are the nature of the business. Firms always have to be [aggressively] producing and generating results."

Tune In: 4 Ps of podcasting: the new legitimate business marketing tool
Podcasting has hit the prime time, but driving real business value from this new method of web communications means getting past the hype. We have developed the Four Ps of B2B Podcasting to help guide you in your podcasting adventures: Point, Passion, Personality and Perseverance.

Reaching the elusive, lucrative CXO niche
"Over the last five years, it seems the solution to every marketing program out there has been to aim at the C-suite, whether it's the right target or not," said Mike Neumeier, principal at marketing communications agency Arketi Group. "If you really need to engage that audience, you have to stand out in a way that proves you're relevant and important while pushing everyone else competing for their attention in your field aside."

A time to grieve, and to forge a bond
"I have never experienced such compassion as I did from my employer," said Lisa Maggart, of the death of her father in December, when she had been employed by her marketing company in Atlanta, Arketi Group, for only five months.

More New Accounts
Arketi Group has been named the marketing agency of record by Amcat Inc. Arketi Group will develop a comprehensive global marketing strategy, as well as provide creative advertising strategy. Arketi also was recently hired as the agency of record for Secured eMail, an international software company that is being launched in North America.

Independent Study Results Show Need for Improvement of Infection Control Products
In May 2006, an independent online study was performed by the Atlanta-based Arketi Group and sponsored by Inviro Medical in order to assess the opinions of those in the infection control arena regarding needlestick injuries and the available infection control products that aim to prevent them.

New Accounts, Arketi Group
Arketi Group, Atlanta/HealthMPowers, for re-branding, including logo design and identity development, efforts as the non-profit changes its name from Kids’ Health. The work is pro-bono.

Arketi Group Helps Launch New Brand for Pro Bono Client
Arketi Group (www.arketi.com), an integrated marketing consultancy, announced it has completed a re-branding effort for one of its pro bono clients, HealthMPowers (formerly Kids' Health) that included renaming, logo creation and identity development work for the organization.

Arketi Group Helps Launch New Brand for HealthMPowers to Support Renaming Effort
Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

Arketi Group Helps Launch New Brand for HealthMPowers
Arketi Group, an integrated marketing consultancy located on North Druid Hills Road, announced November 30 it has completed a re-branding effort for one of its pro bono clients, HealthMPowers, formerly Kids’ Health that included renaming, logo creation and identity development work for the organization.

Secured eMail Signs Arketi Group as Agency of Record for North American Launch
Arketi Group, an integrated public relations and marketing consultancy, continues to grow its global client list with the addition of Secured eMail, an international software company offering secure messaging and file encryption for personal and corporate users. Secured eMail, already a formidable force in the international market, has signed Arketi to support its aggressive launch into North America through targeted public relations efforts.

Breaking through to lucrative IT market
Mike Neumeier, principal of marketing communications agency Arketi Group, said he agrees. "A lot of marketers in the IT space want to talk in `bits and bytes, speeds and feeds' instead of the benefits, results and success stories that are far more effective," Neumeier said. Arketi Group likes to create what it calls "customer champions" for its clients, identifying their greatest success stories and using them to drive new business, he said.

Arketi Group Helps Launch New Brand for HealthMPowers
The renaming and re-branding effort supports the Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

Secured eMail Signs Arketi Group As AOR For North American Launch
"Arketi's proven track record of delivering real results for its clients impressed us," said Jesse Young, general manager, North America, for Secured eMail. "Additionally, their expertise in successfully positioning companies as thought leaders, especially within the expansive small and medium sized business market, made our selection of Arketi an easy decision."

Arketi Group Sponsors Workshop with Technology Guru Jeffrey Tarter
Arketi Group, an integrated marketing consultancy, announced that it will sponsor the Association of Support Professionals' (ASP) workshop, Services Marketing for Technology Companies, inAtlanta. Jeffrey Tarter, ASP’s founder and executive director, will host the seminar.

Don’t be Afraid to Innovate; Take A Spin On The Idea Playground
When it comes to inspiring your staff to come up with more ideas it’s important not to fall victim to the notion that strong companies have to color inside the lines …Folks at Arketi Group, a marketing company, get a box of materials from [easily recognizable] companies. “Each team has the task to craft a [marketing] piece that sells their own company in the style of the image company,” founding principal Rory Carlton said. “This exercise helps rethink what their own company really has to offer…”

Arketi’s, Nancy Mace Jackson, discusses The Citadel on CNN’s American Morning with Soledad O’Brien

Amcat Selects Arketi Group as Marketing Agency of Record
“Companies today are looking for seasoned talent to engage in an effective global marketing strategy,” said Sami Jajeh, principal at Arketi Group. “One of the key differentiators of Arketi Group is our talent and our deep understanding of business-to-business technology marketing…”

Amcat names Arketi Group agency of record
Atlanta—Amcat, a contact center provider, has named Arketi Group as its advertising agency of record. Arketi will be responsible for developing global marketing strategy, branding, messaging and demand generation programs for Amcat.

Amcat Selects Arketi Group as Marketing Agency of Record
Amcat has engaged Arketi Group to develop and implement a comprehensive global marketing strategy, messaging, demand generation and branding support to strengthen the company’s brand and increase awareness of its leadership in contact center solutions.

Coed Citadel Still a Work in Progress
Mace-Jackson recalled in her 2001 book "In the Company of Men" how those first years weren't easy…"I think in some ways these next 10 years will be harder if not just as hard," said Mace-Jackson, who works for a marketing firm in Atlanta.

Feed the media’s need for surveys
“You should think of surveys in terms of campaigns, as opposed to gimmicks,” says Mike Neumeier, principal of Arketi Group in Atlanta. For client Oversight Systems, a business auditing and security company, Arketi Group created surveys on corporate fraud and regulatory compliance, and was able to leverage them beyond just the media outreach effort.

Arketi Group wins two national public relations awards
The Arketi Group, an integrated marketing consultancy based in DeKalb County, has received two Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA).

Advectis: Appealing to their emotions
Atlanta-based Arketi Group, headed by Sami Jajeh, has made the pages of B2B magazine for the marketing work the firm did for mortgage technology leader Advectis and its flagship product, Blitzdocs.

Arketi Clients Honored with TAMY Technology Marketing Excellence Awards
Three years ago, Alpharetta, Ga.-based Advectis Inc., teamed up with its integrated marketing agency, nearby Atlanta-based Arketi Group, to introduce its paperless mortgage technology to the banking industry…"The key to our success was simple: Know thy audience and build a message that caters to its emotional triggers," Sami Jajeh, principal at Arketi Group said.

Star VanderHaar, loyalty communications manager for Interland, and Brian Boudreaux, an Orlando PR pro, to Arketi Group, Atlanta, as consultants.

Arketi Group Inked as PR Agency of Record for GMT Corporation
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected as public relations agency of record by GMT Corporation, a leader in workforce management and performance optimization solutions.