Arketi Group where marketing generates revenue
 
Advectis Brasfield & Gorrie Flo Healthcare Interland Oversight Systems Sprint
  results    
         
  generating results
 
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Arketi Group clients range in size, industry and origin, but they share common tenets: they value revenue over awards, results over innovation, and substance over style. They know that creative is a key element, not an end goal, that process ensures success, and that experience makes all the difference.

Arketi Group has successfully applied its experience to business-to-business technology clients from around the globe – from entrepreneurs to Global 50 companies. While their industries, business models and strategies are diverse, what unites these companies is greater than what separates them: a desire to use marketing to differentiate... to become a thought leader.. and to generate revenue.

Here are a few of their stories:

 
   
   
Xerox Mortgage Services (formerly Advectis) – Messaging and Integrated Communications
Advectis’ early positioning was a simple description of what the company provided: "Paperless origination, underwriting, and archiving." This had served the company well in its early days; however, challenges emerged because the term "paperless" had a variety of meanings and was not a clear differentiator... Read

Brasfield & Gorrie – High-End Customer Collateral
To pay tribute to the vision, management and construction of the world's largest aquarium, Brasfield & Gorrie tasked Arketi Group to design and create a limited-edition commemorative book that would be presented as a gift to individuals involved in the project, as well as national, state, local, civic and business leaders... Read

Flo Healthcare (Emerson) – Messaging and Integrated Communications
In evolving from a leading specialty wireless solutions company, Flo Healthcare, a division of Emerson, had implemented a rebranding campaign, which had succeeded in differentiating the company – but without establishing a position that would allow it to compete independently... Read

Interland (Web.com) – Public Relations
Following a successful "new line of business" launch Interland’s marketing organization was seeking to ensure PR efforts were carefully coordinated with other marketing tactics so the company benefited from the synergy of an integrated marketing team. Generating buzz that translates into sales for a leading online services provider... Read

Oversight Systems – Public Relations and Thought Leadership
In a market awash with competitive software solutions launched in response to SOX legislation, Oversight sought to differentiate itself from the competition and increase its share of mind among executives. Arketi Group took an innovative approach... Read

Sprint – Thought Leadership
Sprint was interested in furthering its thought leadership position in the wireless space when it first turned to Arketi. Together the Sprint/Arketi team decided to use National Cellphone Courtesy Month (July) as a compelling event to stake out a thought leadership position... Read