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Xerox Mortgage Services (formerly Advectis) – Messaging
and Integrated Communications
Advectis’ early positioning was a simple description of what
the company provided: "Paperless origination, underwriting, and archiving."
This had served the company well in its early days; however, challenges
emerged because the term "paperless" had a variety of meanings and
was not a clear differentiator... Read
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Brasfield & Gorrie – High-End
Customer Collateral
To pay tribute to the vision, management and construction of the world's
largest aquarium, Brasfield & Gorrie
tasked Arketi Group to design and create a limited-edition commemorative
book that would be presented
as a gift to individuals involved in the project, as well as national,
state, local, civic and business leaders... Read
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Flo Healthcare (Emerson) – Messaging
and Integrated Communications
In evolving from a leading specialty wireless solutions company, Flo
Healthcare, a division of Emerson, had implemented a rebranding campaign,
which had succeeded in differentiating the company – but without establishing
a position that would allow it to compete independently... Read
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Interland (Web.com) – Public
Relations
Following a successful "new line of business" launch Interland’s
marketing organization was seeking to ensure PR efforts were carefully
coordinated with other marketing tactics so the company benefited from
the synergy of an integrated marketing team. Generating buzz that translates
into sales for a leading online services provider... Read
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Oversight Systems – Public Relations
and Thought Leadership
In a market awash with competitive software solutions launched in response
to SOX legislation, Oversight sought to differentiate itself from
the competition and increase its share of mind among executives.
Arketi Group took an innovative approach... Read
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Sprint – Thought Leadership
Sprint was interested in furthering its thought leadership position
in the wireless space when it first turned to Arketi. Together the
Sprint/Arketi team decided to use National Cellphone Courtesy Month
(July) as a compelling event to stake out a thought leadership position... Read
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