To determine Emerson-Flo Healthcare’s unique position and what the company believed to be truly different about its solution, Arketi Group performed research resulting in the emergence of the benefit most related to care and “making care better ”: the ability for practitioners (clinicians) to spend more time with patients.

Based on this research a new positioning statement was created: Improving connections. Improving care.

The idea is simple – the wireless mobile workstations improve connections on many levels, which improves care across many dimensions: increased time with patients, improved quality of care, fewer errors, and a more responsive staff.

With the new positioning in-hand, Arketi constructed new messaging for Emerson-Flo Healthcare; redesigned the logo and brand identity; and developed a completely new website, collateral, aggressive print advertising, trade show support, and sales support materials, including a powerful information graphic which explains the role the company's products play throughout the hospital.

The results of the new positioning have been extremely favorable. Internally, the new message and campaigns have resulted in an opportunity for the new organization to rally around a message, a look and an identity. More importantly, Emerson-Flo Healthcare’s new messaging platform and new brand focused on improving patient care resulted in drastic increases in qualified leads, industry recognition, and revenue growth. The company exceeded its own internal projections, almost doubling revenue in the past year.

Emerson-Flo Healthcare has won several awards for its marketing programs developed by Arketi Group:

2007 TAMY Award Marketing for Growth

2007 Communicator Award of Distinction Print Media

2006 Public Relations Society of America Certificate of Excellence Brochure

2005 TAMY Award Corporate Repositioning