It's time to talk search marketing.

In the battle between those who maintain the search engines, and want them to rank sites objectively – and those who maintain the websites, and want the search engines to give their sites higher rankings – the exact workings of the robots are a closely guarded secret. But some key features of robot behavior can be divined, and from these, some simple rules arise for making sites robot-friendly. Here they are:

1) Robots will only read the text on your web page.
2) Metatags are a key, but not the only element, in a successful strategy.
3) Robots respond to repetition.
4) Links are loved by robots.
5) Stay on message (including keywords) so that you can own them and increase rankings.

Of course, that is just the tip of the search marketing iceberg.
 
Are you sure your search marketing is all it can be?
If not, let us know and we will give you a free search marketing diagnostic and recommend how you can be better filling your pipeline through search.