Thinking

“A goal without a plan is just a wish.”

In today’s complex and fast-paced business environment it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.

We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients, we push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:

Tech CMO Need-to-Knows - Get it now
White Paper

Tech CMO Need-to-Knows

Arketi talked to the 50+ CMOs of technology companies who attended the seventh annual Tech CMO Roundtable. We asked them what matters, what’s missing, and what’s most important in their outlook for the coming year.

Here’s what they told us…

Do BtoB journalists use Pinterest? - Get it now
Fast Facts

Do BtoB journalists use Pinterest?

Arketi regularly polls several hundred BtoB journalists about what social media they use the most – and the most recent results surprised us. 

Of course, everyone's on LinkedIn. But where do reporters go to find story ideas and do research?

Wherever they're looking, isn't that where your company needs to be?

Virtual Premise and <em>The Search for Real Estate Savings</em> - Watch Now
Arketi clients speak

Virtual Premise and The Search for Real Estate Savings

Debora Tucker, Director of Marketing for Virtual Premise, discusses earning a Technology Marketing Excellence Award (TAMY) from TAG Marketing, a society of the Technology Association of Georgia. 

Virtual Premise, an industry-leading provider of web-based real estate information management solutions, earned this award for The Search for Real Estate Savings campaign created by Arketi.

Making Awesome Infographics – Part 2 - Watch Now
Webinar

Making Awesome Infographics – Part 2

In part 1 of our Infographics Webinar Series, we walked through a host of examples covering the 10 types of infographics you'll ever use. In part 2, we took it up a notch by recapping the types of infographics, sharing 8 ways to elevate your visuals and content, and walking through an emoji guide of 6 critical pitfalls to avoid.

This is part two of a two-part webinar – be sure to watch part one also!

Executive Insights from GMT Corporation - Watch Now
Arketi clients speak

Executive Insights from GMT Corporation

As part of the “GMT Executive Insights on Workforce Optimization,” Simon Angove, CEO of GMT Corporation, discusses how effective deployment of workforce management technology allows organizations to improve sales and service performance—all while reducing operational costs. 

Arketi created GMT’s YouTube channel and assists GMT in developing content, as well as shooting and producing the videos.

Making Awesome Infographics – Part 1 - Watch Now
Webinar

Making Awesome Infographics – Part 1

This 30-minute webinar replay examines the 10 types of infographics and examples of each type, with an emphasis on BtoB. We uncover how to hunt and gather for raw data, boil down data to something palatable and easily digested, and choose a presentation that will appeal to your audience.

This is part one of a two-part webinar – be sure to watch part two also!

5 Must-Haves for a Buyer-Centric B2B Website - Watch Now
Video

5 Must-Haves for a Buyer-Centric B2B Website

Your company's website is the first place anyone – in fact, most everyone – goes to understand who you are and what you do.

Arketi's Jim Densmore walks through our top five must-haves to ensure a B2B website makes an impact on visitors.

Uniting Messaging and Segmentation for Better Marketing Results - Watch Now
Webinar

Uniting Messaging and Segmentation for Better Marketing Results

This 30-minute webinar replay presents a proven process for successfully positioning a BtoB organization. We take a look at some smart tech companies and the messaging and segmentation exercises they apply to develop messaging that works at the corporate level, for specific markets and for different product and service lines.

Case Studies Make a Comeback - Get it now
Arketi Insights

Case Studies Make a Comeback

Blogs, eBooks, infographics and tweets may generate more buzz these days, but a well-written case study remains one of the most effective ways to persuade a prospect. In a recent survey of BtoB marketers, respondents cited case studies as the second most effective tactic, ranking behind in-person events.

Social Media’s Role in the BtoB World - Watch Now
Webinar

Social Media’s Role in the BtoB World

Arketi Group Principal Mike Neumeier, APR, examines the role of social media in the BtoB marketing mix and details key components of effective social media strategies. 

In addition to providing real world case studies of BtoB companies successfully leveraging social media, Neumeier shares results from the Arketi Web Watch Survey, which explores how BtoB journalists use social media to find story ideas and check credentials.

Does B2B Marketing Need a Makeover? - Get it now
Arketi Insights

Does B2B Marketing Need a Makeover?

With automation engines, social media and customer analysis, organizations have never had better tools to develop B2B marketing strategies, understand prospects and measure results. Yet many admit to being unprepared for the changes expected to come in the years ahead.

This free guide covers three key areas:

  • Data and information management
  • Infrastructure development (marketing operations)
  • Buyer intimacy
Building the Case for Automated Lead Nurturing - Watch Now
Webinar

Building the Case for Automated Lead Nurturing

B2B marketers are struggling to stay connected to key prospects as sales cycles get longer. Fortunately, this challenge is not insurmountable. Arketi Group Vice President Micky Long outlines how a compelling business case for automating lead nurturing combines a number of different strategic components. Marketers must be willing to collaborate with their counterparts in Sales, solicit buy-in from key executives and decision makers, and develop a comprehensive plan to ensure a seamless implementation.

Is Traditional PR Still a Part of Your Strategy? It Should Be! - Get it now
Arketi Insights

Is Traditional PR Still a Part of Your Strategy? It Should Be!

While social media has monopolized the public relations limelight lately, traditional PR activities remain integral to building trust, increasing brand awareness and generating sales leads. Taking the time to ensure that the fundamentals are properly executed will put you well on your way to achieving meaningful return on your B2B PR investment. 

This free guide provides a refresher course on:

  • Media Relations
  • News Writing
  • Tradeshows
Drive Buyer Intimacy and Deliver More Revenue - Watch Now
Webinar

Drive Buyer Intimacy and Deliver More Revenue

Building a deep, personal relationship with your buyer is critical to BtoB marketers. Knowing your buyers and their true needs gives BtoB marketers the upper hand in moving individuals though the sales cycle and ultimately converting them from prospect to customer. In this 30-minute webinar replay, Arketi Group Vice President Micky Long covers five ways implementing a marketing automation solution can help you build better intimacy with prospects.

Time for Mobile Marketing to Go BtoB - Get it now
Arketi Insights

Time for Mobile Marketing to Go BtoB

While mobile marketing, in some basic forms, has been around for more than a decade, today it’s a hot topic that leaves many BtoB marketers wondering how to tap this channel to reach customers and prospects. It's time to move past procrastination and start embracing mobile marketing programs.

Does Your Marketing Measurement Map To What Matters? - Watch Now
Webinar

Does Your Marketing Measurement Map To What Matters?

Today you can measure anything...tweets, hits, in-bound calls, site visitors, click-throughs, booth visitors, awareness, preference, CPM, CPC…the list is nearly endless. The question is – does what you are measuring, or thinking about measuring, matter to the business? In this 30-minute webinar replay, Arketi Group Principal Mike Neumeier, APR covers the four stages of measurement and how they interplay with collaboration and commitment both within and outside an organization.

Customized Content Powers Buyer-Centric Marketing - Get it now
Arketi Insights

Customized Content Powers Buyer-Centric Marketing

Once you decide to change your marketing strategy from a company-centric approach to a customer-centric one, you’ll start to realize new opportunities with your prospects. In today’s BtoB environment, strong, fresh and relevant content can be the single most important accelerator to move prospects through the sales cycle.

How to Give a Presentation in 9 Words - Watch Now
Webinar

How to Give a Presentation in 9 Words

A presentation is a conversation. People come to hear you talk, not to be lectured. A good talk – a great talk – is the most powerful way to persuade people, to excite them, to encourage them, to energize them. It’s the key to unlocking business success. 

In this 30-minute webinar replay, Arketi Group Principal Rory Carlton provides a step-by-step guide for preparing and delivering an effective presentation — in just nine words.

What's Different About Marketing the Cloud? - Get it now
Arketi Insights

What's Different About Marketing the Cloud?

The changes in an organization to make the shift from marketing traditional software to cloud-based software solutions runs deep… to the very core of what makes an organization tick: its culture, its people, its focus… everything! Learn more about how to market and thrive in a cloud-based business.

Turning Customers Into Brand Spokespersons - Watch Now
Webinar

Turning Customers Into Brand Spokespersons

Social media has changed the way companies and brands interact and respond to customers as Facebook, Twitter and LinkedIn make it easy for a customer to share a positive or negative brand story with hundreds or thousands of people in a matter of seconds. With this as a backdrop, it is more important than ever to drive customer satisfaction levels and, moreover, turn those happy customers into brand advocates.

Does Your BtoB Marketing Need a Makeover? - Get it now
Arketi Insights

Does Your BtoB Marketing Need a Makeover?

Today’s marketing organizations, at least according to some highly respected industry analysts, are broken and badly in need of a dramatic overhaul. To gain the upperhand, BtoB marketing leaders need to ensure they are at the top of their game to be successful tomorrow and beyond.

The Outlook for BtoB Tech Marketing - Watch Now
Webinar

The Outlook for BtoB Tech Marketing

The sixth annual Technology CMO Roundtable, presented by Arketi and our media partner PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. With more than 50 marketing and PR executives at 14 roundtables, this was the largest such event to date. In this 30-minute webinar replay, Arketi Group Principal Mike Neumeier, APR takes an in-depth look at three of the major themes that emerged.

Why Marketing Automation Fails - Watch Now
Webinar

Why Marketing Automation Fails

Despite explosive market growth and surveys that show real ROI, BtoB marketers still feel their automated lead nurture systems have failed to live up to expectations. 

In this 20-minute webinar, Arketi Group Vice President and Practice Director of Lead Nurturing Micky Long provides tips and ideas you can implement immediately to improve your lead nurturing activities and overcome the top three marketing automation challenges.

Bulletproof Your Marketing Budget - Get it now
Arketi Insights

Bulletproof Your Marketing Budget

The key to bulletproofing a budget is to let metrics drive the conversation. A robust Return on Marketing Investment model for your budget should be based on three key factors: pipeline, spend saturation and program attribution.

Case Studies Make a Comeback - Watch Now
Webinar

Case Studies Make a Comeback

Content marketing remains a top priority for BtoB marketers looking to create effective campaigns. While blogs, eBooks and even tweets may generate more buzz and attention these days, a well written case study is still one of the most credible, powerful pieces of content. In this 30-minute webinar replay, Arketi Group Vice President Jackie Parker shares the six critical components of crafting a compelling case study.

Best Practices in BtoB PR - Get it now
Arketi Insights

Best Practices in BtoB PR

While social media has monopolized the public relations limelight lately, traditional PR activities remain integral to building trust, increasing brand awareness and generating sales leads. It’s time for a refresher course on the three "basics" – media relations, news writing, and trade show outreach.

Don’t Let Talking Creative Scare You - Watch Now
Webinar

Don’t Let Talking Creative Scare You

Not everyone deals with design every day, so when you find yourself sitting across from a designer trying to explain your project needs, it can be difficult. In this 30-minute webinar replay, Arketi Group Associate Creative Director Jim Densmore shares tips for “talking creative” to successfully generate design that sells product and builds the brand.

An Online Marketing Road Map  - Get it now
Arketi Insights

An Online Marketing Road Map

Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) should be thought of as complementary – not one versus the other, but one before the other. Online marketing is best considered in phases, with an overall goal in mind – like a road trip with multiple stops on the route to the destination.

How to Give a Presentation in 9 Words - Get it now
Arketi Insights

How to Give a Presentation in 9 Words

A presentation is a conversation. People come to hear you talk, not to be lectured. A good talk – a great talk – is the most powerful way to persuade people, to excite them, to encourage them, to energize them. It’s the key to unlocking business success.

Five steps to automate your BtoB marketing - Get it now
Arketi Insights

Five steps to automate your BtoB marketing

Does your sales team want more leads – or more qualified leads? 

Here are the five key actionable steps that will maximize your investment in lead generation – and help turn yesterday's “suspects” into today's hot prospects.

Ways to Make Customers Talk - Watch Now
Webinar

Ways to Make Customers Talk

Ever struggle to get a testimonial or case study out of your customers? You’re not alone.

But before you give up and skulk away, check out our webinar for five proven ways to engage your customer and get them to share their story.

Getting a green light on anything you’ve already drafted may be difficult, but by working together with your customer, you can highlight the innovative ways they are using your solution.