7 Web Design Trends That Will Stick Around

The web is constantly evolving, and the impact a website has can make all the difference to a discerning customer. After all, your website is the most significant place to share your brand’s story with an audience. With a large portion of 2014 already behind us, it’s worthwhile to take a look at some Web design trends we think will continue well into 2015.

    Following the release of Apple’s iOS7, flat design has started to appear across the web. As a result, companies continue to strip their sites of graphics and over-zealous design elements that are not 100 percent purposeful to functionality. As flat UI continues to grow, look for this trend to become stronger.
    The growth of smartphone and tablet usage has mobile devices on track to overtake desktop platforms for web consumption in the coming years. Responsive design and mobile optimized sites have become the norm across the majority of the Web.
    Simple Web design has been emerging, as more emphasis is put on content. We are increasingly seeing designs with only one or two colors, while navigation is becoming more succinct and images replace blocks of text. Content is king, and designers are finding every way possible to highlight a company’s story.
    Web fonts have opened up new creativity in Web typography. Now typefaces and sizes can be mixed, matched and magnified at will. The only danger is the tendency to go overboard with “artistic” fonts. Reserve these fonts for headers and small highlights. Expect to see many more websites embracing less boring fonts in 2015.

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    Scrolling is faster and easier than clicking a link and waiting for a new page to load, and this is even more true on mobile devices. At the same time, new coding concepts have made it easier to implement all kinds of scrolling techniques, from horizontal scrolling and column-based scrolling to infinite scrolling (where a page can seem to go on forever) and parallax scrolling (where page elements scroll at different speeds, appearing to move over each other). We predict we will see even more scrolling variety in the year to come.
    More brands are starting to use dynamic backgrounds to engage customers and add depth and visual interest. Look for larger images and videos – rather than Wed design patterns or textures – as the practice becomes increasingly popular.
    Fixed position navigation is high-tech speak for a menu bar that remains on the page as users scroll down. This trend is common on newer websites and will become more widespread in the coming year. While not all sites need a fixed position menu, infinite scrolling and user experience have some arguing it’s a must.

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5 Must-Haves for a Buyer-Centric B2B Website - Watch Now

5 Must-Haves for a Buyer-Centric B2B Website

Your company's website is the first place anyone – in fact, most everyone – goes to understand who you are and what you do.

Arketi's Jim Densmore walks through our top five must-haves to ensure a B2B website makes an impact on visitors.