Season 8
Show 4: Together We Did It: How Arketi Client Brickstream Broke Through at NRF
In November 2012, Brickstream, a developer of behavior intelligence solutions for environments where people shop, gather, work and play, asked Arketi Group to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America – NRF's Annual Convention & EXPO, otherwise known as "Retail's BIG Show."
For more about the rebranding and event marketing campaign, visit our March 2013 Core Newsletter.
Show 3: What You May Not Know About BtoB Tech Marketing in 2013
The sixth annual Technology CMO Roundtable, presented by Arketi and our media partner PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. With more than 50 PR and marketing executives at 14 roundtables, this was the largest such event to date. We compiled the findings from this event into a must-read white paper for BtoB tech marketers.
To download a free copy of The Outlook for Business-to-Business Technology Marketing in 2013, click here.
Show 2: Rewarding – and Awarding – PR and Marketing Tips
Recently, Arketi and clients earned 13 Public Relations Society of America (PRSA) awards at the PRSA|GA Phoenix Awards Celebration. Given annually, the PRSA|GA Phoenix Awards recognize excellence in Georgia’s PR community. Upon reflection, we’ve distilled seven learnings from our entries that may be of interest to BtoB marketers.
For more about our wins and learning, visit our January 2013 Core Newsletter.
Show 1: A Few Lead Nurture Resolutions
The new year is here, and now is the perfect time for marketers to make (and start on) a few New Year’s resolutions related to optimizing lead nurturing efforts. In this podcast, Vice President and Practice Director of Lead Nurturing Micky Long shares five points for consideration.
For more marketing insight from Micky, visit an archive of his B2B Marketing News blog posts here.
Season 7
Show 12: The Personal Path to Customer Connections
International Data Corp. conducted its “2012 Buyer Experience Study,” in which the research firm polled nearly 200 BtoB technology buyers on the reasons why they buy. To simply summarize the results, buyers need love too. Despite cuts in travel budgets and fewer mega industry conferences, respondents still prefer personal connections over technology touch points.
For more resources that can help you get closer with your customers, visit here.
Show 11: Best of the B2B Marketing News Blog
Earlier this year, Arketi’s B2B Marketing News was named a best B2B blog of 2012 in The Best of BuyerZone series. BuyerZone applauded Arketi’s strong mix of knowledgeable contributors with diverse BtoB marketing and PR thinking. We’ve reflected on our favorite posts and rounded up six of our best.
To read more posts from Arketi’s award-winning blog, click here.
Show 10: Bulletproof Your Marketing Budget
The key to bulletproofing a budget is to let metrics drive the conversation, using a return on investment model that demonstrates the dollar value of marketing. If the ROI model is strong enough, it will not only protect your marketing budget, but even increase it. And that’s a budget that is bulletproofed. Three main factors to consider include:
- Pipeline impact
- Spend saturation
- Program attribution
For more information, download the free Arketi Insights paper, Bulletproof Your Marketing Budget.
Show 9: Stop Pitching. Start Listening.
Media relations is key to the overall success of your marketing strategy, but if you’re like most companies, you’d like more success. We have a suggestion – Stop Pitching. Start Listening. Journalists regularly comment they are not being listened to. Instead, they’re being blasted with irrelevant information. Here’s how to get out of the pitching rut and get interest in your story.
For more media relations tips, visit our July 2012 Core Newsletter.
Show 8: 10 Must-Haves for a Buyer-Centric BtoB Website
Your company’s website is its face to the world. It’s the first place anyone, and most everyone, goes to understand who you are and what you do. Arketi clients often ask what features and functionality they should incorporate into their websites. Here are our top 10 must-haves for a buyer-centric BtoB site.
To check out the complete list, view our August 2012 Core Newsletter.
Show 7: Summer Fling: Apps to help you get away
These days, there is a mobile app for everything. While some enhance productivity and advance our professional endeavors, others are enjoyed purely for their entertainment value. Listen to find out the top 10 apps for this summer.
To check out the complete list, view our June 2012 Core Newsletter.