Arketi Group regularly publishes white papers on topics of importance to BtoB marketers and PR professionals focused on generating results and accelerating growth for their organization. A copy of these white papers can be requested by completing the form at the right.
The Outlook for Business-to-Business Technology Marketing in 2013
The sixth annual Technology CMO Roundtable, presented by Arketi and our media partner PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights.
During the sometimes spirited conversations, five consistent themes emerged:
Roundtable participants included executives from Brickstream, Cbeyond, ControlScan, Cortera, GigaOM, PMG, Travelport and Vendormate.
The Outlook for Business-to-Business Technology Marketing in 2012
Some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and state of marketing within the business-to-business technology sector – and prospects for 2012. Their thoughts include:
Roundtable participants included executives from Cbeyond, Red Hat, Ebix, Qualcomm, Fiserv, Sevigistics, and CDC Software.
Five Steps to Automate Your BtoB Marketing
As more avenues for online lead generation open up, simply producing more leads may not necessarily be as valuable to the sales department as producing more qualified leads.
Using off-the-shelf marketing automation technology, touch points with a prospect can be unified into one cohesive platform, aggregating all prospect interaction data into one system. In this way, BtoB sales organizations gain significant marketing and sales efficiencies, effectively automating their BtoB marketing programs without having to increase marketing spend.
This white paper presents five key actionable steps that show how implementing a marketing automation solution can maximize your on-going investment in lead generation and facilitate turning your existing “suspects” into prospects.
These white papers can be downloaded by completing the form at the right.