Executive Guide to Web 2.0 and New Media
This handy reference guide helps untangle the jargon that surrounds Web 2.0 and new media. It also includes actionable information on how social media can be used to reach out to journalists.
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web 2.0 and social media
How “Web 2.0” does your website need to be? How much does social media matter in a BtoB world? And what is an RSS feed anyway?
If questions like this are keeping you awake at night, or even if you just want a second opinion, Arketi Group is here to help. We won’t claim to have every answer – this is the web, nobody knows everything – but we have a proven process for evaluating your company’s social media landscape so we can build and execute a plan that is right for you and the audience you’re targeting.
It starts with the Arketi Social Media Marksm – an insightful competitive diagnostic that compares your versus your peer group’s share of online “voice” and use of Web 2.0 tools and techniques.
With this in hand, we quickly move to building a social media plan that is anchored in activities most likely to produce business results, not just hype. This plan becomes an integral part your overall PR and marketing strategy, ensuring a coordinated approach to social media activities which may include:
- Blog creation, maintenance and blogger relations
- Online community or user group building
- SEO-enhanced news release distribution
- Social bookmark and Twitter distribution
- Podcast programs
- YouTube channel creation and development
- Social Media Watchsm
As user-generated content becomes increasingly significant in shaping
the way brands are built, maintained and perceived, it’s good to
know that your partner in this emerging area is not a novice.
Thought leadership is just one offering within our PR practice area. Read about our other offerings:
or return to the PR overview.
