StatCom Selects Arketi Group to Enhance Brand
Project Extends Relationship that has Included Lead Generation and Thought Leadership Engagements
ATLANTA – Feb. 22, 2010 – Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected by StatCom, www.statcom.com, which provides comprehensive patient throughput software solutions to hospitals, as its agency to help elevate the company’s corporate brand.
This announcement extends Arketi’s ongoing thought leadership work with StatCom over the last three years, most recently conducting and promoting the 2009 National Survey on the Impact of Technology in Healthcare Reform.
“StatCom has evolved to an established company that effectively transforms hospitals and helps their leadership teams better manage their operations,” said Ben Sawyer, executive vice president at StatCom. “We realized it is time in our life cycle to develop a brand that is visually expressive of our value proposition. Arketi’s deep knowledge of our business and audience will help us create a brand that will resonate with our healthcare customers and prospects.”
StatCom’s Hospital Operating System™ solution, through process re-engineering and enabling software, helps hospitals transform their operations to deliver efficient patient throughput, reduced ALOS, and improved physician, patient and staff satisfaction. Client results are remarkable, delivering as much as $10.3 million and five times the ROI in the first 12 months of a StatCom strategic partner engagement.
“The healthcare market is filled with solutions that are vying for the attention of the executives in the hospital C-suite,” said Rory Carlton, principal of Arketi Group. “By working closely with StatCom, Arketi will take the company’s brand from emerging to established and from solutions provider to consultative partner.”
About Arketi Group
Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,“ Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Novatus, OB10, Ryla and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
Through process re-engineering and enabling software, StatCom’s Hospital Operating System™ helps hospitals transform their operations to deliver efficient patient throughput, reduced ALOS, and improved physician, patient and staff satisfaction. The key objective is to achieve operational efficiency across all hospital departments simultaneously. Actions across the hospital are prioritized, allowing patients to flow at their best possible rate with respect to service, quality, safety and resource consumption. StatCom is a subsidiary of Jackson Healthcare® (www.jacksonhealthcare.com), a group of companies focused on providing the healthcare industry with innovative people resources and IT solutions. For more information, visit www.statcom.com, or contact StatCom at 800.930.0870 or at email@example.com.