7 Tips for Marketing B2B Technology to Millennials
Millennials are now the largest generational group in America’s workforce. This got us thinking about how this group is impacting B2B enterprise tech buying, so we conducted a survey to understand and explore their “go-to” sources of information across the three stages of the buyer’s journey.
With this knowledge in hand and decades of B2B marketing expertise, our team constructed seven tips for marketing B2B tech to millennials. Download for all seven tips!