Arketi wishes you and yours happy holidays!
This year, we’re sharing the gift of knowledge
2020 has been one unpredictable, wild ride of a year. But we’ve come through it with flying colors and are happy to share this holiday gift with you — the gift of knowledge.
From a morning’s-worth of rich and rewarding sessions presented virtually during Arketi Group’s 14th annual Tech CMO Roundtable, we’re offering you four that are sure to inform, inspire and engage you. And while we certainly missed being together in the same room, the event — as in prior years — brought together more than 70 business-to-business (B2B) marketing professionals for a morning brimming with thoughtful and inspiring conversation, learning opportunities and personal connections.
So, pour a glass of eggnog, put your feet up, and dig in!
The Outlook for B2B Marketing in 2021
This year threw unforeseen challenges at everyone — not least of all marketers. Though the end of the pandemic may be in sight, nobody knows how soon, or indeed if, things will return to normal. Marketers have had to change how they operate and how they plan to help their organizations thrive.
Kimberly Whitler, associate professor at the University of Virginia’s Darden School of Business, leads a lively discussion with Christopher Faust, interim chief marketing officer, Iron Mountain; Ken Kraft, senior vice president, Marketing & Sales Operations, Cox Communications; and Mia Shernoff, global head of Marketing and Corporate Communications, Fiserv.
In this wide-ranging conversation, our panelists explore the steps marketers can take now to understand customers better, and how to position their marketing teams for influence and impact in a post-COVID environment.
Influence and Innovation
If ever a time called for game-changing thinking, this is it! And who better to open our eyes and expand our minds than Elise Mitchell and Janet Tyler? In-demand as executive coaches and, respectively, founder and principal of EliseMitchell.com and Velocity Collective, and founder and president of TrueDepth, this dynamic duo delivers a stream of “aha” moments.
You’ll want a pen and paper handy as Elise and Janet lead us through their strategies for harnessing creativity, structure and passion to ensure a successful 2021.
All work and some play earned Arketi Group a very shiny bright collection of awards, including 10 during the 2020 PRSA Georgia Phoenix Awards for exceptional PR work with our B2B clients; 10 more from the Hermes Creative Awards for oustanding marketing and communications work; and nine W3 Awards for digital excellence. Not that we’re bragging or anything — but we hope you’ll take a peek!
Helping Your Leaders Speak Up
In time of political and social unrest, it’s imperative that leaders speak up and take a stance against racism and prejudice. But doing so isn’t always easy — many of us struggle with where to start, how to communicate, and how to be transparent.
Against this backdrop, Karen Clay, senior vice president of Communications & PR at Lendmark Financial Services, and Marija Zivanovic-Smith, senior vice president of Corporate Marketing, Communications & External Affairs with NCR Corporation, share a candid conversation about issues that concern us all.
With the deep conviction that keeping silent is not an option, Karen and Marija relate personal stories, best practices and insights into the steps they are taking in their own personal and work spheres.
What does it mean to trust someone — or to trust an organization? Not an easy question to answer, but one that’s increasingly important to marketers. Our B2C colleagues have been grappling for some time with customers’ desire for honesty and authenticity, and for those of us in B2B, the same concerns apply. After all, that’s what a “brand” really means.
Roy W. Reid, Jr., executive director of Communications & Thought Leadership at AdventHealth, shares a personal story about the part trust in others has played in his life. Along the way, he helps us understand how trust — which he defines as “assured reliance on the character, ability, strength or truth of someone” — is a currency that has never been more valuable.
If the weather outside is frightful — even if it’s not — we hope you find these four Tech CMO Roundtable sessions inspiring, enlightening and perhaps even entertaining! We look forward to hosting next year’s Roundtable live and in-person — with stimulating sessions, convivial conversation and provocative presentations. Oh, and bacon, of course.
In the meantime, happy and safe holidays to you and yours, from all of us at Arketi Group!