B2B Marketing News

Posts in the Arketi Life category.

A Delicious 5 Ingredient Mojito to Beat The Heat [Recipe]

Mixology Monday, where Arketians enjoy a delicious cocktail on a Monday. Or maybe we have a cocktail because it’s Monday. Do we really need an excuse to enjoy a cocktail? It’s my first time hosting barketi’s Mixology Monday and heard through the grape vines a client may drop by, so the pressure was on. Why […]

We “Cans” Do It Community Service

Arketi’s annual day of service… and sports The Arketi team recently embarked on our annual community service day – and it was one to remember. We joined TAG for the 2016 Day of Service. Geared up and ready for action in our matching red t-shirts, we arrived at the Atlanta Community Food Bank. The food [...]

Mixology Monday: Beating the Heat with Barketi

Well, after 3 months at Arketi, I was finally called up to the show. Leading a huge client pitch? Bringing in new business? None of the above. Instead, what I’m referring to is being tapped to handle the monthly Barketi. While this appeared to be a simple task, I soon realized that I had the job of coming [...]

Corporate Marketer in an Agency World – Corporate vs. Agency

My name is Dan Earle and I'm a corporate marketer who now works at an agency. Wait what? How did this happen? Corporate vs. Agency I always thought I was destined to stay in the corporate marketing world, using my skills to grow a single brand into something amazing from the inside. How did I [...]

Arketi Toasts Winter Goodbye

Farewell winter! In attempt to celebrate the end of winter, I wanted to make a warm, comforting drink – which had to be mulled cider. Double Spiced Mulled Cider. The extra comfort comes from not one, but two liquors. In fact, this is one of those recipes that is easy to eyeball and adjust to [...]

Mixology Monday: Making Your Winter Dreams Come True

Oh the weather outside is frightful. Ok, it may be an unnaturally warm Monday in December, but nothing can stop Team Arketi from toasting to the winter holidays. This mixology Monday we’re mixing up a cold batch of Winter Dreams also known as "Christmas in a Cup." As you venture home for the holidays or [...]

The Best Place to Network

Perfecting the art of networking takes time, requiring you to create your own style and method. With each occasion different from the next, you’ll have events where you know people and others where you don’t know anyone. For some networkers, it’s not easy to attend an event with a room full of strangers. For others, […]

Final Fantasy Football – Week 8

While our Fantasy Football brackets have been in motion for the past few weeks, we wanted to share an inside look at the friendly competition between our FF newbies and veterans. Enjoy!   Folks, let me tell you what a good week looks like. In the past week, J.K. Rowling announced she was penning a […]

Barketi – Old Fashioned

As a marketing and PR firm staking its claim on high technology, we’re often fixated on the future. However, there’s great power in reflection…and what better way to reflect than with an Old Fashioned in hand. For this month’s Mixology Monday, the Arketi team broke out the Bulleit, queued up a little Frank Sinatra and […]

Mixology Monday – Raspberry Mojito

Summer is a time to enjoy summer fruity flavors, bold colors and time with co-workers; at least that’s how we like to enjoy a cocktail at Arketi. During August’s #MixologyMonday, barketi opened to “shake up” a good time with the raspberry mojito. Pulling in a summer berry and refreshing mint, along with a few other […]

Survive Your 1st Month in a PR & Marketing Agency

Knees weak, palms are sweaty. There’s vomit on his sweater already; mom’s spaghetti. He’s nervous, but on the surface he looks calm and ready… Ok, so your first day probably isn’t as dramatic (and hopefully not as angry) as an Eminem song, but the song captures the anxiety-filled nature of that first-day experience. You just […]

Mixology Monday – Tequila Sunrise

To welcome the Summer, our team enjoyed refreshing and fruity tequila sunrises for #MixologyMonday. This cocktail is named for its appearance with gradients of color that create a sunrise effect. The modern drink originated from California in the early 1970s, so it’s no surprise this is the very state where I enjoyed my first tequila sunrise. […]

Barketi – Limoncello

Our last #MixologyMonday was a bit special. It was several weeks in the making, and it helped ring in our very own Holiday, Arketi day! This isn’t a drink you can have fast, but the anticipation is part of the fun. It’s a great refreshing drink to start off Spring and Summer. Here is our […]

Barketi – Paloma

#MixologyMonday is back for round two at Arketi Group. The second installment of mixology Monday was headlined by a beachy drink to get us ready for the warm Spring weather to come: the Paloma. Hailed the most popular drink in Mexico, little is known about the historical origin of the Paloma. However, it is a […]

Barketi – Black Velvet

#MixologyMonday has arrived at Arketi Group. The first installment of mixology Monday last month was headlined by a simple and unique cocktail: the classic Black Velvet. Legend has it, this classic drink was invented in 1861 at Brook’s Club in London. Prince Albert had died, and the country was in mourning. As the story goes, the […]

Campaigns Based Solely on Creativity Do Little to Advance BtoB Marketing

As the end of the year rolls around, the awards season heats up. Just last week Arketi Group and four of its clients landed a total of nine award between the PRSA Georgia Chapter Phoenix Awards and the MarCom Awards. We’re proud of these award because they are judged on RESULTS and IMPACT, not just […]

Word Crimes With “Weird Al” Yankovic

As a child of the 80s “Weird Al” Yankovic resonates with me…and as a PR pro that has to write all day, so does his newest video –  Word Crimes! Check it out:   Some of our pet peeves include: “over” vs. “more than” – Over can be a preposition or an adverb. More than means “in […]

Small Act of Kindness Makes Big Difference

This is the first post in a series about Arketi’s participation in Make A Difference Day 2012. Arketi Group recently participated in 11Alive’s Random Acts of Kindness, showing even small businesses can make a big difference in the community. 11Alive chose Chesney Elementary as the recipient of Arketi’s $500 school supply donation. At random, 13 teachers were […]

Arketi Named a Best and Brightest Company To Work For

On June 21, 2012, the National Association for Business Resources presented the annual Atlanta’s 101 Best and Brightest Companies to Work For™ Symposium and Awards Celebration. The awards gala featured Atlanta Mayor Kasim Reed, Monica Pearson of WSB-TV, and Stone Payton of Atlanta Business Radio X. As one of the winning companies, Arketi attended the […]

B2B Marketing News Ranked 3rd Best B2B Blog of 2012

Arketi Group’s B2B Marketing News has been named the third best B2B blog of 2012 in The Best of BuyerZone series, which highlights great business blogs and sites on the web. BuyerZone, an online small business resource center, ranked B2B Marketing News #3 for its dynamic content and expert contributors. In the article, BuyerZone applauds […]