B2B Marketing News

Posts in the Eight Questions With category.

Eight Questions with Angela Culver

If you could teach a college class, what would it be called? And what would it cover? I’d call it “Meet me at the intersection of Art and Science: How to Monetize Marketing” and it would cover how to create predicable results in all areas of marketing that can be linked back to the company’s [...]

Eight Questions with Randi Drinkwater

If you could teach a college class, what would it be? I’d call it “Ease and Grace,” and it would cover living life powerfully and living a life you love – learning to relax, knowing that you’re doing everything right, and that the universe has your back. What is the best business advice you’ve ever [...]

Eight Questions with Wendi Freeman

If you could teach a college class, what would it be? It would be called “Adulting” and it would cover all the things college doesn’t prepare you for when living in the real world. What is the best business advice you’ve ever received? When I graduated from college, my dad told me “Don’t get in [...]

Eight Questions with Michelle Neverdon

What is the best business advice you’ve ever received? During my tenure as a Channel Marketing Director, I supported a distribution channel of 500+ financial institutions with 890 sales reps. The advice given to me was “Michelle, you can support individual marketing requests with a team of three marketers – you’ll burn out and you’ll burn [...]

Eight Questions with Alex Gobbi

If you could teach a college class, what would be? It would be called “Ready, Fire, Aim” or “Just because you can, doesn’t mean you should,” and it would cover the basics of good marketing – audience, message, outcome, media mix. In today’s age of urgency, speed, emails and texts, the volume of ineffective marketing [...]