B2B Marketing News

Posts in the Industry News category.

Arketi Friday Flyer 10-9-20

Welcome to the Arketi Friday Flyer! Another week comes and goes here at Arketi. And what a week it was! We welcomed our newest Arketian, Destiny, and Pink Mike is raising more money than a Silicon Valley startup. On top of that, the CMO roundtable is next week! Oh and in case you were wondering […]
Grant Tucker
Grant Tucker
9 Oct 2020 Comments Off on Arketi Friday Flyer 10-9-20

Arketi Friday Flyer 10-2-20

Welcome to the Arketi Friday Flyer! What an EXCITING week. The Atlanta heat has finally subsided, October is finally upon us, and… it’s Fat Bear Week! I’m sure you are all informed on FBW, but I’ll break it down for you just in case. Katmai National Park has an annual bracket challenge to determine which […]
Grant Tucker
Grant Tucker
2 Oct 2020 Comments Off on Arketi Friday Flyer 10-2-20

Arketi Friday Flyer 9-18-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
18 Sep 2020 Comments Off on Arketi Friday Flyer 9-18-20

Arketi Friday Flyer 9-11-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
11 Sep 2020 Comments Off on Arketi Friday Flyer 9-11-20

Arketi Friday Flyer 8-28-20

Welcome to the Arketi Friday Flyer! We had another exciting week here at Arketi! Besides our usual B2B marketing and B2B PR wins, we played trivia and published our August CORE. To add to the excitement, we have announced Arketi Labor Day ++. To counteract the extended work-from-home and promote mental health, we are taking […]
Grant Tucker
Grant Tucker
28 Aug 2020 Comments Off on Arketi Friday Flyer 8-28-20

Arketi Friday Flyer 8-21-20

Welcome to the Arketi Friday Flyer! Today in “stories that should’ve made the front page”, Germany’s agricultural ministry is working on passing a law that affects 9.4 million much-loved Germans. That’s right, this new law will order Germans to walk their dogs twice a day. And in other news, Netflix is testing a “shuffle” button […]
Grant Tucker
Grant Tucker
21 Aug 2020 Comments Off on Arketi Friday Flyer 8-21-20

Arketi Friday Flyer 8-14-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
14 Aug 2020 Comments Off on Arketi Friday Flyer 8-14-20

Arketi Friday Flyer 8-7-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
7 Aug 2020 Comments Off on Arketi Friday Flyer 8-7-20

Arketi Friday Flyer 7-31-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
31 Jul 2020 Comments Off on Arketi Friday Flyer 7-31-20

Arketi Friday Flyer 7-24-20

Welcome to the Arketi Friday Flyer! Here at Arketi, we are constantly evolving our tactics, part of which includes finding interesting articles, infographics, videos and more. And, we would like to bring these findings to you! In this regular news report, we will be sharing some of our favorite finds from the week focused around […]
Grant Tucker
Grant Tucker
24 Jul 2020 Comments Off on Arketi Friday Flyer 7-24-20

Need-to-Knows From the 2017 Tech CMO Roundtable

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]
Mike Neumeier, APR
Mike Neumeier, APR
25 Oct 2017 Comments Off on Need-to-Knows From the 2017 Tech CMO Roundtable

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]
Mike Neumeier, APR
Mike Neumeier, APR
7 Aug 2017 Comments Off on 7 Tips for Marketing B2B Technology to Millennials

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]
Maddy Hewatt
25 Jul 2017 Comments Off on David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

[Infographic] Exciting fintech data on consumer behavior trends

From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-to-knows curated […]
Mike Neumeier, APR
Mike Neumeier, APR
17 Jan 2017 Comments Off on [Infographic] Exciting fintech data on consumer behavior trends

2016 Economic Predictions

This week I heard Dr. Donald Ratajczak, consulting economist and Regents Professor Emeritus of Economics at Georgia State University, speak about the 2016 economic forecast to a group of CEOs and CFOs at the December Technology Executives Roundtable meeting. Given everything that’s happening on a national and global front, this was a great event to [...]
Star VanderHaar
Star VanderHaar
11 Dec 2015 Comments Off on 2016 Economic Predictions

Georgia’s 2015 State of the Industry Report

Last week, the Technology Association of Georgia (TAG) released its 2015 State of the Industry Report featuring insights into the rapidly changing landscape of Georgia’s technology industry. Specifically, the report dives into technology job growth, STEM education and the latest and greatest Georgia-grown technology platforms. To check it out for yourself, visit the interactive website where you […]
Hailee Sosnowski
Hailee Sosnowski
30 Mar 2015 Comments Off on Georgia’s 2015 State of the Industry Report

Technology in Georgia Leads the Way

A few Arketians attended the PRSA Tech SIG event last week where TAG President Tino Mantella shared insights into the state of Georgia’s technology industry. Below are a few takeaways that we hope you can take pride in and share among the tech community!   Georgia’s technology companies continue to generate more jobs at a higher […]
Callie Walker
Callie Walker
26 Aug 2014 Comments Off on Technology in Georgia Leads the Way

Video Showcases High-Tech, High-Touch Research Website

The Technology Association of Georgia (TAG), the leading industry association dedicated to educating, promoting, influencing and uniting the technology industry in Georgia, teamed with Arketi to launch an innovative app-like website to showcase the findings of its annual State of the Industry Report. The video below, created by Arketi, showcases the functionality of the website […]
Mike Neumeier, APR
Mike Neumeier, APR
25 Mar 2013 1 Comment »

60 CMOs Reveal the Future of B2B Technology Marketing

As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area. In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the business-to-business, technology […]
Mike Neumeier, APR
Mike Neumeier, APR
24 May 2012 Comments Off on 60 CMOs Reveal the Future of B2B Technology Marketing

50 Emerging and Disruptive Technologies

Recently analyst firm Frost & Sullivan celebrated its 50th anniversary (happy anniversary!) by releasing a list of the 50 emerging technologies most likely to make a meaningful impact on the world. The firm boldly predicts that their list of technologies will change industries, research agendas and even how we live. Bold stuff for a list […]
Mike Neumeier, APR
Mike Neumeier, APR
19 Apr 2012 Comments Off on 50 Emerging and Disruptive Technologies

Hosting a successful B2B webinar: It’s all in the timing

A webinar on webinars? Yes, it’s true. BtoB magazine, in partnership with ON24, recently presented best practices for blockbuster business-to-business webinar performance. From start to finish, the stats revealed the success of a BtoB webinar is largely attributed to the right timing. Come early A longer runway is more effective in driving registration. This means […]
Ashley Biondich
Ashley Biondich
14 Feb 2012 4 Comments »

What can you do in 400 seconds?

Ok, for those math challenged folks, that is under 7 minutes. No, this is not a dirty joke, it is the underlying thinking behind PechaKucha – a Japanese presentation format design to help story tellers (and those who are not story tellers) get to the point in an impactful and speedy way. “PechaKucha 20×20 is […]
Mike Neumeier, APR
Mike Neumeier, APR
2 May 2011 Comments Off on What can you do in 400 seconds?