B2B Marketing News

Posts in the Industry News category.

Need-to-Knows From the 2017 Tech CMO Roundtable

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]

[Infographic] Exciting fintech data on consumer behavior trends

From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-to-knows curated […]

2016 Economic Predictions

This week I heard Dr. Donald Ratajczak, consulting economist and Regents Professor Emeritus of Economics at Georgia State University, speak about the 2016 economic forecast to a group of CEOs and CFOs at the December Technology Executives Roundtable meeting. Given everything that’s happening on a national and global front, this was a great event to [...]

Georgia’s 2015 State of the Industry Report

Last week, the Technology Association of Georgia (TAG) released its 2015 State of the Industry Report featuring insights into the rapidly changing landscape of Georgia’s technology industry. Specifically, the report dives into technology job growth, STEM education and the latest and greatest Georgia-grown technology platforms. To check it out for yourself, visit the interactive website where you […]

Technology in Georgia Leads the Way

A few Arketians attended the PRSA Tech SIG event last week where TAG President Tino Mantella shared insights into the state of Georgia’s technology industry. Below are a few takeaways that we hope you can take pride in and share among the tech community!   Georgia’s technology companies continue to generate more jobs at a higher […]

Video Showcases High-Tech, High-Touch Research Website

The Technology Association of Georgia (TAG), the leading industry association dedicated to educating, promoting, influencing and uniting the technology industry in Georgia, teamed with Arketi to launch an innovative app-like website to showcase the findings of its annual State of the Industry Report. The video below, created by Arketi, showcases the functionality of the website […]

60 CMOs Reveal the Future of B2B Technology Marketing

As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area. In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the business-to-business, technology […]

50 Emerging and Disruptive Technologies

Recently analyst firm Frost & Sullivan celebrated its 50th anniversary (happy anniversary!) by releasing a list of the 50 emerging technologies most likely to make a meaningful impact on the world. The firm boldly predicts that their list of technologies will change industries, research agendas and even how we live. Bold stuff for a list […]

Hosting a successful B2B webinar: It’s all in the timing

A webinar on webinars? Yes, it’s true. BtoB magazine, in partnership with ON24, recently presented best practices for blockbuster business-to-business webinar performance. From start to finish, the stats revealed the success of a BtoB webinar is largely attributed to the right timing. Come early A longer runway is more effective in driving registration. This means […]

What can you do in 400 seconds?

Ok, for those math challenged folks, that is under 7 minutes. No, this is not a dirty joke, it is the underlying thinking behind PechaKucha – a Japanese presentation format design to help story tellers (and those who are not story tellers) get to the point in an impactful and speedy way. “PechaKucha 20×20 is […]