Don’t Talk About It, Be About It – Lessons from the NFL

Growing up, many of us often heard the old adage “actions speak louder than words.” And, as much as public relations professionals strive to build images and change behaviors with our strategies, perfectly planned events and clever copy, sometimes the best p.r. is action.

Case in point is the Baltimore Raven’s recent decision to cut one of its players after a disturbing video surfaced of the star running back punching his then-fiancée in an Atlantic City casino elevator.

The video didn’t leave much to question and also left the team without any possible way to spin the incident into something other than it was – a case of domestic violence that left the player’s fiancée, (now wife), unconscious on the elevator floor.

Whether you’re a football fanatic or someone who only watches the Super Bowl for the commercials, you’re probably well aware of the growing popularity of the sport in the U.S. and abroad. Beginning in the 2007 season, the NFL has hosted games outside of the U.S.

And, according to Forbes, the average NFL team is currently valued at more than $1.4 billion. That makes the NFL and its teams very much a business – a business that like any other must take actions to protect its reputation.

Talking points have their place in the NFL. And, there are teams and players who are doing wonderful things in the communities in which they play and live. Those deeds should be promoted.

But, when something as egregious as that infamous video comes to light, there’s no hiding behind a press release. The only course of action is immediate and swift action. Or in other words, sometimes the best defense is a good offense.

By Jackie – September 10, 2014

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Posted in : Public Relations

One Response to “Don’t Talk About It, Be About It – Lessons from the NFL”

  1. Allison Says:

    Well said Jackie!