While driving home the other night I heard a story on Marketplace that reflected a long held belief of mine. That is, despite our increasing need to digitally make business connections, we still crave tangible connections.
And, while it’s true that you can reach more customers in real time electronically, the good ol’ business card is still a very cost effective way to leave a lasting impression with prospects.
Think about it. If a prospect just adds your contact information into their phone, it merely becomes an entry in a long list with no context or real connection to the individual. But a physical card? The prospect has to do something with it, even if it’s just to take the card out of the pocket and put it in a drawer.
Years ago, my business card had a unique shape and a clever account of my design services. I can’t tell you how many times people would say, “I remember you, you’re the designer with the cool business card.”
To learn more about the staying power of business cards here, check out this Marketplace article: http://www.marketplace.org/topics/business/why-business-card-keeps-keepin.
Or send us an email at email@example.com for business card design examples or more info.