Eight Questions with Michelle Neverdon

The financial services marketing pro talks about marketing at scale, women who inspire, and shopping in the world’s tiniest glove store

What is the best business advice you’ve ever received? During my tenure as a Channel Marketing Director, I supported a distribution channel of 500+ financial institutions with 890 sales reps. The advice given to me was “Michelle, you can support individual marketing requests with a team of three marketers – you’ll burn out and you’ll burn your team out. You create scale by developing turnkey marketing programs that can be personalized by the user with self-service technology tools.”

 What is your favorite place in the world to visit? I found Lisbon, Portugal to be a little hidden treasure. The wine and cheese are divine! I highly recommend seeing the colorful Palacio Nacional de Pena which was built to be a romantic getaway for Queen Maria II and her husband. You’ll also want to try a fado music club – born in Lisbon, fado is like a Portuguese jazz or blues music. And you must visit Luvaria Ulisses, believed to be the smallest glove shop in the world, founded in 1925. Only one or two customers can fit in the shop at one time. You’ll be able to treat yourself to a pair of custom-made gloves. And it is absolutely a treat.

What is hardest thing you’ve ever done? Raise a daughter as a single mom.

What are you currently watching and reading? I’m enjoying W. Kamau Bell’s The United Shades of America on CNN, and reading Anthony Bourdain’s Parts Unknown.

Whom would you most like to eat lunch with? Arianna Huffington. Actually, I’d like to take her to the St. Regis for tea. Arianna was a keynote speaker at the Sirius Decisions conference a few years ago. I found her to be candid about her experience building a career and the challenges as a woman. I left feeling inspired and super motivated.

What person do you most admire? Michelle Obama. I just love her approachable style. She made being a First Lady seem so real and obtainable for many young girls who might not otherwise think so.

What is your favorite quote? “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” – William A. Ward.

If you weren’t in this profession, what would you be? An interior decorator. I’ve been working with a designer for my home for several years. I’ve had a blast working with the C’Vion team. My lead designer was an Engineer at IBM for many years. One day, he decided to pursue his dream as an interior decorator. Love that!


Eight questions with… is an occasional series where we ask marketers to share a little of their professional and personal insights. To suggest someone you’d like us to ask eight questions – or to answer them yourself! – email eightquestions@arketi.com.

By Rory Carlton – August 24, 2018

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