Eight Questions With: Todd Smith

The Executive Director of Media Relations at Cox Communications and wannabe dolphin trainer talks civil discourse, combat sports and following his gut

If you could teach a college class, what would it be called? And what would it cover?
Civil Discourse: The art of giving and hearing diverse perspective with respect – in real life and on digital platforms.

What can’t you live without?
I like to explore new places. The good news is that new adventures await in your own neighborhood or halfway around the world. And the places are always changing.

What is the best business advice you have ever received?
Be curious. Listen and ask good questions.

What is the smartest marketing, communications or PR thing you’ve ever done?
Follow my gut and encourage executives to step outside their comfort zone and into a media spotlight, even when it’s a little risky for me personally. As PR and marketing leaders, we must be willing to do this.

What are you currently watching?
I’m a sucker for sports documentaries because of the powerful stories, and I enjoyed Anthony Bourdain’s cultural explorations through a different lens (food). I recently watched Netflix’s “FightWorld,” which combines those two approaches – sports and cultural explorations through travel – to highlight a fight enthusiast’s sojourn across six countries/cultures.

Who is the person you most admire?
Dave Pridemore, founder and executive director of Camp Grace (thecampgrace.com). He stepped out of his comfort zone to follow a vision, stayed focused despite challenges and built an amazing camp/refuge for urban kids who otherwise couldn’t afford to go. I admire others who create similar programs.

What is your motto or favorite quote?
Do unto others as you would have them do unto you. (Luke 6:31).

If you weren’t in your current profession, what would you be?
Dolphin trainer


Eight questions with… is an occasional series where we ask marketers to share a little of their professional and personal insights. To suggest someone you’d like us to ask eight questions – or to answer them yourself! – go to https://arketi.com/8questions.

By Arketi – April 5, 2019

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