For Tech Marketers, Video is Tops; Advertising, a Nonstarter

In March 2013, Arketi released the findings from its sixth annual Technology CMO Roundtable in The Outlook for Business-to-Business Technology Marketing in 2013.  The white paper combined opinions and insight from more than 50 high-tech PR and marketing executives who participated in the Roundtable, held in the fall of 2012.

The Roundtable consisted of executives from leading technology companies in the Southeast and examined the rapidly evolving BtoB marketing landscape. With an optimistic outlook on the 2013 business environment, five consistent themes emerged from the Roundtable discussions.

Arketi Principal Mike Neumeier, APR was recently interviewed by BtoB magazine’s Christopher Hosford for the article, “For tech marketers, video is tops; advertising, a nonstarter,” in which he overviewed the five major trends.

Most notably, video is leading the content movement for tech marketers. Ninety percent of Arketi Roundtable participants said they will invest more into their video marketing efforts this year compared with last year.

To read the full BtoB magazine article, visit

Arketi's 6th annual Technology CMO Roundtable

By Mike Neumeier, APR – May 26, 2013

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