Infographic: How Formal Is Your B2B Marketing Planning Process?

With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “How would you describe the process your organization uses to plan, execute and measure marketing and/or PR activities?”

The results were nearly split – 48 percent had a formal planning process in place while 45 percent follow an informal planning process. See the infographic below for more, and for all the results, download your free copy of The Outlook for Business-to-Business Technology in 2013.

 Tech CMO Roundtable 2013 chart 1 - Planning Process

 

By Jackie – April 16, 2013

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Posted in : Planning and Budgeting

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