[Infographic] How Soon Do B2B Tech Marketers Start Planning?

With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “When did you start your planning process for 2013?”

The findings show that 27 percent begin in October (the highest percentage), but 11 percent start as early as June. See the infographic below for more, and for all the results, download your free copy of The Outlook for Business-to-Business Technology in 2013.

Tech CMO Roundtable 2013 chart 2 - Planning Timeframe

By Sami Jajeh – April 23, 2013

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Posted in : Planning and Budgeting

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