Infographic: The 2013 Marketing Mix

With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “In 2013, do you expect to do more, less, or about the same of the following?”

Categories included video, lead generation/nurturing, content marketing, thought leadership and website enhancement, and the majority of respondents plan to do more of these activities. See the infographic below for all the responses, and for more information, download your free copy of The Outlook for Business-to-Business Technology in 2013.

 Tech CMO Roundtable 2013 chart 3 - Marketing Mix

By Rory Carlton – April 30, 2013

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Posted in : Marketing Technology and Tools

One Response to “Infographic: The 2013 Marketing Mix”

  1. Rueben Barella Says:

    Thanks for hosting this fun event! (While I Was Waiting)