B2B Marketing News

Eight Questions With: Todd Smith

If you could teach a college class, what would it be called? And what would it cover? Civil Discourse: The art of giving and hearing diverse perspective with respect – in real life and on digital platforms. What can't you live without? I like to explore new places. The good news is that new adventures [...]
Arketi
Arketi
5 Apr 2019 Comments Off on Eight Questions With: Todd Smith

Eight Questions With: Angela Culver

If you could teach a college class, what would it be called? And what would it cover? I’d call it “Meet me at the intersection of Art and Science: How to Monetize Marketing” and it would cover how to create predicable results in all areas of marketing that can be linked back to the company’s [...]
Emeka Okeke
19 Mar 2019 Comments Off on Eight Questions With: Angela Culver

Eight Questions With: Leo Tucker

If you could teach a college class, what would it be? If I could teach a college class, it would be called “Get out of your bubble” and it would cover how to gather information on all sides of an argument or issue and make up your own mind. What is the best business advice [...]
Arketi
Arketi
5 Feb 2019 Comments Off on Eight Questions With: Leo Tucker

Tech B2B Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort […]
Malick Diomande
22 Jan 2019 Comments Off on Tech B2B Influencers to Know

Eight Questions with Randi Drinkwater

If you could teach a college class, what would it be? I’d call it “Ease and Grace,” and it would cover living life powerfully and living a life you love – learning to relax, knowing that you’re doing everything right, and that the universe has your back. What is the best business advice you’ve ever [...]
Malick Diomande
13 Nov 2018 Comments Off on Eight Questions with Randi Drinkwater

Eight Questions with Wendi Freeman

If you could teach a college class, what would it be? It would be called “Adulting” and it would cover all the things college doesn’t prepare you for when living in the real world. What is the best business advice you’ve ever received? When I graduated from college, my dad told me “Don’t get in [...]
Rory Carlton
12 Sep 2018 Comments Off on Eight Questions with Wendi Freeman

Eight Questions with Michelle Neverdon

What is the best business advice you’ve ever received? During my tenure as a Channel Marketing Director, I supported a distribution channel of 500+ financial institutions with 890 sales reps. The advice given to me was “Michelle, you can support individual marketing requests with a team of three marketers – you’ll burn out and you’ll burn [...]
Rory Carlton
24 Aug 2018 Comments Off on Eight Questions with Michelle Neverdon

Eight Questions with Alex Gobbi

If you could teach a college class, what would be? It would be called “Ready, Fire, Aim” or “Just because you can, doesn’t mean you should,” and it would cover the basics of good marketing – audience, message, outcome, media mix. In today’s age of urgency, speed, emails and texts, the volume of ineffective marketing [...]
Rory Carlton
24 Aug 2018 Comments Off on Eight Questions with Alex Gobbi

Eight questions with Kimberly Whitler

What is the best business advice you’ve ever received? Wow, that's really tough as a first question – I've been influenced by a lot of people. Deb Henretta from Procter & Gamble said “Anybody can make something simple complicated. It takes somebody really smart to make something complicated simple.” That has stuck with me forever – [...]
Rory Carlton
14 Jun 2018 Comments Off on Eight questions with Kimberly Whitler

Need-to-Knows From the 2017 Tech CMO Roundtable

Recently, Arketi had the pleasure of hosting more than 60 technology marketing executives for the eleventh annual Tech CMO Roundtable. As always, the discussions at the table were lively and interesting, but this year we also shook the format up a little by including a guest speaker. Joining us was Kimberly A. Whitler, assistant professor […]
Mike Neumeier, APR
Mike Neumeier, APR
25 Oct 2017 Comments Off on Need-to-Knows From the 2017 Tech CMO Roundtable

40 B2B Tech Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort [...]
Mike Neumeier, APR
Mike Neumeier, APR
18 Sep 2017 1 Comment »

What Big Brands Have Taught Us About Content Marketing

How To Create Content Like The Pros In an age when companies are expected to use their social platforms to showcase a unique personality, some companies are turning to full-fledged content production teams to enhance their presence and engage with their audience. We’ll show you some content marketing strategy examples from 4 big brands to […]
Star VanderHaar
Star VanderHaar
1 Sep 2017 1 Comment »

Should Product and Company Name be One and the Same?

It’s a popular topic for every business owner who sells a product or service: Should product and company name be one in the same? Should they be different and distinct? After reading David Cummings’ article Products and Company Name Should be the Same, I started thinking about this debate – and I’d say David and […]
Maddy Hewatt
11 Aug 2017 Comments Off on Should Product and Company Name be One and the Same?

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]
Mike Neumeier, APR
Mike Neumeier, APR
7 Aug 2017 Comments Off on 7 Tips for Marketing B2B Technology to Millennials

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]
Maddy Hewatt
25 Jul 2017 Comments Off on David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

[List] The 5 best email marketing campaigns that are actually read

Is your email marketing campaign just not generating the results you expected? Maybe you can’t get enough opens, or maybe they just aren’t converting leads into sales? Email continues to be a major form of marketing communications to prospects and customers. The fast and simple messaging approach this medium brings to our marketing mix ensures […]
Dan Earle
Dan Earle
3 Jul 2017 1 Comment »

[List] Account-Based Marketing Is On Fire! 8 Things to Know

What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM.) As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […]
Micky Long
Micky Long
1 Jul 2017 Comments Off on [List] Account-Based Marketing Is On Fire! 8 Things to Know

The New Marketing Tech Economy is Here

If you’ve started to notice that your CMO is asking for more budget than your CIO, you’re not alone. According to Gartner, during 2017 CMOs will spend more on IT than CIOs. Why the increased interest in technology? Prospects and customers are becoming more sensitive to being “told” and “sold” to, which means brands must […]
Star VanderHaar
Star VanderHaar
29 Jun 2017 Comments Off on The New Marketing Tech Economy is Here

Content Marketing Reality Check: 5 Ways to Improve

B2B marketers have gotten the message that content is currency in the ongoing quest for qualified leads. With 63% of marketers extremely or very committed to content marketing, according to a new DemandGen Report survey, content has certainly become a prime weapon in the B2B marketers arsenal. Why then, have so many experts, pundits and […]
Micky Long
Micky Long
22 Jun 2017 Comments Off on Content Marketing Reality Check: 5 Ways to Improve

From Buyers to Believers

We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the […]
Jackie
Jackie
20 Jun 2017 Comments Off on From Buyers to Believers

68 Best B2B Social Media Tools

Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!
Cody Burkhart
Cody Burkhart
14 Jun 2017 Comments Off on 68 Best B2B Social Media Tools

How Much Money Should You Spend for a Good PR Firm?

What’s Good PR Worth? How much a company should spend on a PR firm is a matter of great debate. Unfortunately there’s no official rule of thumb, but there are many things you can take into account before bringing on a PR firm to manage your media relations efforts Factors to consider include Company revenue […]
Star VanderHaar
Star VanderHaar
30 May 2017 Comments Off on How Much Money Should You Spend for a Good PR Firm?

[Infographic] Exciting fintech data on consumer behavior trends

From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-to-knows curated […]
Mike Neumeier, APR
Mike Neumeier, APR
17 Jan 2017 Comments Off on [Infographic] Exciting fintech data on consumer behavior trends

[List] Exciting web design trends to look for in 2017

The Web is a curious beast. How the Web looks and functions is perpetually dictated by how audiences consume content. It’s no secret that more online content is being consumed on phones and tablets. And the need to have content and functionality for any size screen has had a profound affect on web design. B2B […]
Jim Densmore
Jim Densmore
20 Dec 2016 Comments Off on [List] Exciting web design trends to look for in 2017
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