40 B2B Tech Influencers to Know

Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now. However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort [...]

What Big Brands Have Taught Us About Content Marketing

How To Create Content Like The Pros In an age when companies are expected to use their social platforms to showcase a unique personality, some companies are turning to full-fledged content production teams to enhance their presence and engage with their audience. We’ll show you some content marketing strategy examples from 4 big brands to […]

Should Product and Company Name be One and the Same?

It’s a popular topic for every business owner who sells a product or service: Should product and company name be one in the same? Should they be different and distinct? After reading David Cummings’ article Products and Company Name Should be the Same, I started thinking about this debate – and I’d say David and […]

7 Tips for Marketing B2B Technology to Millennials

We recently saw a great article by Mary Shea, PhD of Forrester where she released some interesting research on Millennials in the B2B buying cycle. It dovetailed nicely with our own study, Not Your Father’s Buying Decision: How 3 Generations of B2B Technology Buyers Decide What to Purchase, released not too long ago. Working off our […]

David Cummings Talks Marketing Technology with Arketi’s Mike Neumeier

When David Cummings moved to Atlanta in 2002, there was virtually no startup environment in the city. Since that time, David has been a leader in changing our city’s startup landscape, selling his marketing automation firm, Pardot, in 2012 and founding Atlanta Tech Village. Today this dynamic co-working space is home to nearly 300 startups, […]

[List] The 5 best email marketing campaigns that are actually read

Is your email marketing campaign just not generating the results you expected? Maybe you can’t get enough opens, or maybe they just aren’t converting leads into sales? Email continues to be a major form of marketing communications to prospects and customers. The fast and simple messaging approach this medium brings to our marketing mix ensures […]

[List] Account-Based Marketing Is On Fire! 8 Things to Know

What Is Account Based Marketing? One of the hot topics at Arketi’s recent High Tech CMO Roundtable was the implementation of account-based marketing (ABM.) As if we needed another approach to add to our growing set of marketing must-haves, the concept of account-based marketing continues to gain followers and buzz among B2B marketing organizations. But […]

The New Marketing Tech Economy is Here

If you’ve started to notice that your CMO is asking for more budget than your CIO, you’re not alone. According to Gartner, during 2017 CMOs will spend more on IT than CIOs. Why the increased interest in technology? Prospects and customers are becoming more sensitive to being “told” and “sold” to, which means brands must […]

Content Marketing Reality Check: 5 Ways to Improve

B2B marketers have gotten the message that content is currency in the ongoing quest for qualified leads. With 63% of marketers extremely or very committed to content marketing, according to a new DemandGen Report survey, content has certainly become a prime weapon in the B2B marketers arsenal. Why then, have so many experts, pundits and […]

From Buyers to Believers

We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the […]

68 Best B2B Social Media Tools

Is your B2B company working social media? You should be. Social isn’t “just for the youngins,” anymore. With their impressive demographic data you can target, social media is a powerful B2B tool to leverage in your marketing arsenal, and we know the best ones!

How Much Money Should You Spend for a Good PR Firm?

What’s Good PR Worth? How much a company should spend on a PR firm is a matter of great debate. Unfortunately there’s no official rule of thumb, but there are many things you can take into account before bringing on a PR firm to manage your media relations efforts Factors to consider include Company revenue […]

[Infographic] Exciting fintech data on consumer behavior trends

From mobile payment options at your favorite eateries to instant peer-to-peer (P2P) payments with friends, the advances in financial technology are impacting how consumers and businesses interact with one another. But navigating through the latest payment options, FinTech trends and tech tools impacting the customer experience doesn’t have to feel overwhelming. We’ve compiled the top FinTech need-to-knows curated […]

[List] Exciting web design trends to look for in 2017

The Web is a curious beast. How the Web looks and functions is perpetually dictated by how audiences consume content. It’s no secret that more online content is being consumed on phones and tablets. And the need to have content and functionality for any size screen has had a profound affect on web design. B2B […]

Evolving media expert shares how to optimize headlines for search

Smart People Saying Smart Stuff Part 7: Serena Ehrlich Over the past year, we’ve discussed the imminent collision of Search and PR. A year later, we’re experiencing the effects of that merger and were eager to learn about best practices on how to optimize headlines for search. So we turned to one of the best evolving media […]

Georgi Gullia Shares Insights on Startup Funding

Smart People Saying Smart Stuff Part 6: Georgi Gullia Startup investing. It’s a sexy space to play in, if you have the cash to do so. However, it’s not the most intuitive environment to those looking from the outside-in. Amidst all the terminology (angel, seed, etc.), many startups may feel like identifying their funding states […]

The AI-powered email? It’s closer than you think

If there has been one clearly emerging trend in 2016, it has been the growth of artificial intelligence (AI) driving business technologies. With AI-powered solutions solving problems in areas including search, service management, lead generation and data trends, AI is posed to continue to change the way we do business, and marketing is no exception. […]

Smart People Saying Smart Stuff 5: Dawn Brun

Arketi’s “Smart People Saying Smart Stuff” series is going strong, and our recent session with Dawn Brun kept up the momentum as we dove into data storytelling. Round five followed previous conversations on media relations, creating content people care about, ensuring you have a proficient online marketing platform, and social media marketing for software. Dawn, director of communications for Cardlytics, […]

Meet the Media: Kiki Roeder

We recently hosted Kiki Roeder, current editor-in-chief of Hypepotamus, for a Meet the Media lunch and learn at Arketi. Kiki stopped by to share some Pad Thai with us and discuss her passion for Atlanta’s technology community. She was also kind enough to pass along tips for budding technology startups looking to score coveted coverage on […]

[Video] How to Give a Great Presentation in 9 Easy Words

Video Transcript:  All communications professionals are called to give presentations from time to time, and for many, the prospect can be daunting. But it doesn’t have to be hard. The secret to a great presentation can be summed up in nine simple words. The first three words are, “Have a conversation.” Think of your presentation […]

Are You Marketing or Selling to Your Leads?

Recently, I had the pleasure of attending a MIT Enterprise Forum of Atlanta event that featured a panel of experts discussing how automation is driving sales, growth and strategy. While the evening featured a bevy of great information, what really got my attention was a comment made by Salesfusion’s CEO, Carol O’Kelley. According to Carol, […]

A Delicious 5 Ingredient Mojito to Beat The Heat [Recipe]

Mixology Monday, where Arketians enjoy a delicious cocktail on a Monday. Or maybe we have a cocktail because it’s Monday. Do we really need an excuse to enjoy a cocktail? It’s my first time hosting barketi’s Mixology Monday and heard through the grape vines a client may drop by, so the pressure was on. Why […]

Smart People Saying Smart Stuff Part 4: Tyrone Webb, Jr.

As a continuation of our Smart People Saying Smart Stuff series, Arketians were fortunate to have a member of SAP’s global social media marketing team, Tyrone Webb, Jr., join us. For the lunch-n-learn, he shared his insights into the software world. Tyrone’s talk comes after hearing about media relations, creating content people care about and [...]

Brooks Robinson of Springbot Shares Entrepreneurial Tips

Entrepreneurship, Culture and Marketing Brooks Robinson is no stranger to Arketi Group, starting new ventures or to small businesses. Robinson, the co-founder and CEO of Springbot, is a long-time friend and client (twice now) who is sharing spot on advice to other entrepreneurs. Recently named one of Atlanta Business Chronicle’s 2016 Best Places to Work, Robinson […]