B2B Marketing News

Posts in the Planning and Budgeting category.

How Much Money Should You Spend for a Good PR Firm?

What’s Good PR Worth? How much a company should spend on a PR firm is a matter of great debate. Unfortunately there’s no official rule of thumb, but there are many things you can take into account before bringing on a PR firm to manage your media relations efforts Factors to consider include Company revenue […]

Georgi Gullia Shares Insights on Startup Funding

Smart People Saying Smart Stuff Part 6: Georgi Gullia Startup investing. It’s a sexy space to play in, if you have the cash to do so. However, it’s not the most intuitive environment to those looking from the outside-in. Amidst all the terminology (angel, seed, etc.), many startups may feel like identifying their funding states […]

18 Expert Insights: B2B Marketing Predictions for 2016 [List]

Is this the year of comebacks or new innovation? According to some of the top B2B marketers, there are 3 marketing strategies marketers are including in their annual plans. 1. Personalization As the number of marketing tools continues to grow and data becomes more accessible, personalization will be critical to getting customers’ attention in 2016. […]

Bulletproof Your Marketing Budget

So, you want to bulletproof your marketing budget? Then it’s time to build an ROI model for your organization’s marketing spend. Feeling overwhelmed? Don’t be! Considering just three key factors to help you get started. #1 Understand how marketing affects the sales pipeline. For the other two factors, check out Arketi pricipal Sami Jajeh’s video […]

[Infographic] How Soon Do B2B Tech Marketers Start Planning?

With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “When did you start your planning process for 2013?” The findings show that 27 percent begin […]

Infographic: How Formal Is Your B2B Marketing Planning Process?

With more than 50 marketing and PR executives, the sixth annual Technology CMO Roundtable revealed best practices, learnings, questions and – most importantly – actionable insights. Attendees completed a survey about their marketing plans for 2013, and were asked, “How would you describe the process your organization uses to plan, execute and measure marketing and/or […]

A Mayan-Proof Client Planning Guide for 2013

In any client-based PR and marketing environment, the holiday season is traditionally time to start looking back at what your team accomplished this year, and ahead to what’s in store for next year. Chances are you and your team have either already participated in our scheduled a planning meeting with your clients to discuss your […]

Bulletproof Your 2013 Marketing Budget

October is here and it is time for marketers to start sharpening our pencils as we begin the 2013 budgeting season. The key to bulletproofing a budget is to let metrics drive the conversation, to build a true Return on Marketing Investment model for your organization’s marketing spend. Three critical aspects of building this ROI […]