Do you prefer to read print or digital magazines?
Another great article by Jack Loechner, editor of The Center for Media Research’s daily Research Brief. In this one, he sheds some light on a new study that finds print magazine outnumber digital magazine reads 2 to 1. While looking at consumer reading habits, B2B marketers should take this data to heart too.
“We need to embrace both print and digital magazine when seeking to deliver our messages to B2B buyers.”
To assume a business buyer would have drastically different reading habits when consuming B2B media does not seem wise to us. For that reason, we don’t think B2B marketers should ignore print – as if it were dead. Rather we need to embrace both print and digital magazine when seeking to deliver our messages to B2B buyers.
Remember this is not just important for ad buys, but for strategic PR efforts to earn media coverage too. In addition, paid content within trade media, especially deep trades, is a relatively untapped B2B marketing strategy that we feel more should consider in their marketing mix.
To read Jack’s full story, visit: http://www.mediapost.com/publications/article/257307/print-magazine-readers-outnumber-digital-2-to-1.html