In our previous post, we shared three learnings from our recent wins at the 2012 PRSA|GA Phoenix Awards Ceremony. The following are the final four findings that may be of interest to BtoB marketers:
Blogs for Arketi’s work with Intradiem to create, launch and maintain the Productivity Plus blog, located at blog.intradiem.com.
What we learned: Blog about it and they will come. Blog posts get read more than most static content pages, since regular posting keeps the content timely and relevant. By blogging, organizations can demonstrate their expertise and establish thought leadership.
Webcasts for Arketi’s work with Intradiem to develop and execute the Productivity Plus webinar series to identify Intradiem as a thought leader in agent productivity solutions and to generate leads. Intradiem received nearly 2,500 registrations for six webinars, which uncovered 64 opportunities.
What we learned: Webinars are the way to go. If webinars are not part of your BtoB marketing mix, they should be. More than half of BtoB journalists find company-sponsored webinars helpful, according to the Arketi Web Watch Media Survey.
Writing – Trade/Business News Release for Arketi’s news release for The Network, a leading provider of integrated governance, risk and compliance products and services to nearly half the Fortune 500. Arketi’s release on The Network’s Quarterly Corporate Fraud Index garnered 1,030,966 media impressions, delivering a cost-per-contact of $.002.
What we learned: The news release isn’t dead. Regularly distributing releases is a great way to gain coverage in key media outlets and keep top-of-mind awareness.
Marketing Business to Business Professional Services for Arketi’s marketing campaign with an intelligent collaboration document solution provider serving the mortgage industry. Arketi’s campaign positioned the client as an unparalleled leader in connecting the most industry participants through flexible technology and a trusted brand.
What we learned: Don’t forget the bigger picture. It’s one thing to develop a strong overall theme and execute a variety of tactics that resonate with the target audience. A truly successful campaign goes one step further and ensures that all initiatives tie back to the bigger business objective – revenue growth.