Business-to-Business marketers pioneered Influencer Marketing long before Kim Kardashian was known by anyone outside the Thirty Mile Zone. Leveraging third-party experts in marketing programs has been a mainstay for smart enterprise marketers for some time now.
However, only 15 percent of B2B marketers say Influencer Marketing is on their current marketing roadmap. In an effort to make incorporating Influencer Marketing in the marketing mix for B2B companies we have complied a list of some of the top influencers across a few key B2B technologies.
Check them out and see if any of these might be right for your organizations.
If you are a B2B influencer let us know. We’ve built our own network of recognized B2B tech influencers, and we are always looking for more subject matter experts.
Some to the top B2B tech influencers around today by industry are as follows:
- Artificial intelligence/Machine learning
- Drone Technology
- Health IT
- Master Data Management/Big Data
- Public Sector Technology
- Retail Experience
- Smart Cities
Note: Bios were pull from a variety of sources including the influencers’ own websites, LinkedIn profiles and editorial credits.
Artificial Intelligence/Machine Learning
Reza Bosagh Zadeh is the founder and CEO of Matroid and serves as an adjunct professor at Stanford University. Zadeh focuses on machine learning, distributed computing and discrete applied mathematics. He also serves on the Technical Advisory Boards of Microsoft and Databricks. As part of his research, Zadeh built the machine learning algorithms behind Twitter’s who-to-follow system, the first product to use machine learning at Twitter. In addition, he is the creator of the linear algebra package in Apache Spark. Beyond his research, he designed and teaches two PhD-level classes at Stanford: Distributed Algorithms and Optimization (CME 323), and Discrete Mathematics and Algorithms (CME 305).
Adelyn Zhou is a growth advisor for SignalFire, and was a co-founder and CMO of Top Bots. Zhou has consulted for some of the world’s largest companies and fastest growing startups on growth and applied artificial intelligence. She is recognized as a top influencer by Forbes, Entrepreneur, Inc., Wired, Hubspot and others. Zhou started her career at the Boston Consulting Group and later led growth efforts at Amazon (Quidsi), Nextdoor, and Eventbrite. She is an internationally recognized speaker at conferences such as SXSW, CES, Inbound, DLD and more.
Monica Rogati is a data science and AI advisor. Rogati works with dozens of companies, ranging from 5 to 8,000 employees and spanning several industries. Before becoming an independent advisor, Rogati was the VP of data at Jawbone where she built and led a team of top data scientists and engineers. Her team built intelligent data products that promote a healthier lifestyle. Prior to Jawbone, she was one of the early members of the LinkedIn data science team. In addition, she was named Fast Company’s 100 most creative people in business and recognized among Fortune Magazine Big Data All-Stars.
Alex Champandard is the founder of cerative.ai and founder and editor-in-chief of AiGameDev.com. Champandard has worked in the simulation and computer entertainment industries for many years, applying classical AI algorithms to interactive domains, making tools for designers and optimizing them to run in real-time on consumer hardware. He also co-organized Nucl.ai, the largest conference worldwide dedicated to AI in creative industries. Champandard currently contributes to pre-MOOCs, a continuous online learning committee, by interviewing fellow experts in the field.
Matt Schlicht is the CEO of Octane AI and creator of Chatbots Magazine. Previously, he worked at ZapChain and TracksBy Inc. In addition, he was featured on Forbes 30 under 30 twice. Schlicht launched Chatbots Magazine in 2016 as a place where the top bot and AI experts in the world can share knowledge and learn from each other about the chatbots industry. Matt currently focuses on conversational marketing through email campaigns at Octane AI.
Sally French is the founder of The Drone Girl ®. French is a world-renowned expert in drones and has been quoted in publications including The New York Times and Consumer Reports. She has appeared at South by Southwest (SXSW), Harvard Business School’s Making Robotics Fly” event and has led multiple seminars at conferences including InterDrone and the Commercial UAV Expo. She was also named one of Fortune Magazine’s “4 Top Women Shaping the Drone Industry.”
Ian Smith is a commercial drone industry expert. In 2016, Smith created Commercial Drones FM, a tech media company that produces a podcast helping listeners explore the people, concepts, and business of commercial drones. In addition, he has worked for two of the world’s leading drone companies – Delair, a hardware OEM in France and DroneDeploy,a SaaS company, in San Francisco. In 2017, Smith was named one of the most influential people in the drone industry by Commercial UAV News.
Michael Chasen is the CEO of PrecisionHawk, a leading company in the commercial drone space. Chasen is also a co-founder of Blackboard where he led the company as CEO for 15 years. In addition, he was previously a CEO of SocialRadar, a company focused on the mobile location services space. He is also an investor and advisor to several start-up ventures and mature companies across the technology spectrum.
Colin Snow is the CEO and founder of Skylogic Research and Drone Analyst, a research, content, and advisory services firm supporting all participants in the commercial unmanned aircraft systems (UAS) industry. Snow is a 25-year technology industry veteran with a background in manufacturing, electronics, digital imaging, field service, software, research and mobility. He is a member of the major UAS industry groups including AUVSI, and AMA, and is a Part 107 FAA Certified Remote Pilot.
Lisa Ellman is partner and chair of Hogan Lovells’ global Unmanned Aircraft Systems (UAS) Practice Group. Ellman focuses on expanding the commercial drone industry as co-founder and co-leader of the Commercial Drone Alliance. She recently hosted the Domestic Drone Security Summit, for the first time ever bringing national security agencies together with industry to explore collaboration opportunities around drone security. Ellman has been featured in The New York Times, The Washington Post, Fortune Magazine, and other publications — and she regularly appears on television to talk about the latest developments. She was recently featured in Fortune‘s “Most Powerful Women” series for her efforts to develop policy to govern drone use in the United States. She also delivered a TEDx talk in 2014.
Robert Bearman is the founder and CEO of Hyperfine. Bearman has led software development teams, mentored and empowered engineers, and participated in a vast number of technology areas over the course of his thirty-plus-year career. He was a technical lead in the Windows group at Microsoft, helping to define new user interfaces such as the taskbar and desktop for Windows NT and Windows 95. He was also expertly involved in the design and implementation of Microsoft’s component object model. In addition, he developed a mobile location-based platform incorporating real-time maps and GPS tracking years before the iPhone made its appearance.
Brian Ahier is a senior strategic planner at Health Catalyst. Ahier is a well-known thought leader in digital health with a focus on health data exchange, use and analytics in support of value based care delivery and payment models.
Brad Justus is a strategic account executive at himagine solutions, inc. Justus has become the go-to leading authority on health information management solutions after years of listening to and solving the unique challenges of healthcare CFOs, revenue cycle directors, health information management (him) directors, coding supervisors & other mid revenue cycle professionals. He is known as the ICD-10 whisperer and was recognized and awarded for his work in healthcare social media by organizations such as HIMSSS, Healthcare IT News, AHIMA, Healthcare Finance News, Becker’s and Fierce Healthcare.
Maxwell Stroud is a lead consultant in healthcare IT at Galen healthcare Solutions. Stroud has a professional background in both healthcare and social work. She has consulted in health IT for more than 10 years, primarily in the ambulatory space. She has worked with every aspect of health IT in ambulatory care including facilitating clinics through the transition from paper to electronic formats, supporting teams through major system-wide upgrades as well as add-on implementations and integration projects.
Jenn is the founder of the #healthITchicks social networking community, which seeks to connect women, both personally and professionally, working within the healthcare technology industry. It also aims to grow awareness of gender-related issues in the workplace within the healthcare IT industry, and to use that awareness to do good and give back through efforts like its annual holiday giving campaign. She also writes about healthcare IT for hospitals and physician practices for HIStalkPractice.com and oversees a variety of HIStalk social networking channels.
Brian Solis is a principal analyst at Altimeter, a digital analyst group. He is also an award-winning author, prominent blogger/writer, and world renowned keynote speaker. Solis has studied and influenced the effects of emerging technology on business and society. His research and books help executives, and everyday people, better understand the relationship between the evolution of technology and its impact on people, and the role we each play in evolution. His work also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0 and innovation strategies that enable businesses to adapt to new connected markets from the inside out.
Dr. Craig Brown
Dr. Craig Brown is a top techpreneur and technology expert covering 28+ years of various technological and innovative projects for top fortune 1000 companies. Brown is also a big data subject matter expert and technology & business consultant. As a front runner in the technology industry he seeks to offer advice that minimizes the use of technical jargon and maximizes the use of real language, helping ease challenges that most companies and professionals face daily.
Michael Krigsman is an industry analyst and host of http://cxotalk.com. He is recognized internationally as an analyst, writer, and commentator. Krigsman has written more than 1,000 articles on topics related to innovation, digital transformation, and leadership. His work has been mentioned more than 1,000 times in major newspapers, television, radio, trade publications, presentations, academic dissertations, blogs, and other media. In addition, he has been quoted in about 50 books, published in the Wall Street Journal, and is syndicated on important technology websites.
Rob Llewellyn is the founder of CXO Transform and is an international digital business transformation advisor. Since the 1990s, Llewellyn has helped companies take commercial advantage of technology. In over 20 countries, he has enabled some of the world’s best known brands to get transformation done right.
Michael Fauscette is the chief research officer at G2 Crowd, a platform and community where people can connect and share experiences about business software. Fauscette is a software industry analyst, published author, blogger, and thought leader on emerging trends in business software, digital transformation and customer experience strategies and technology.
Master Data Management
Tony Baer leads Ovum’s big data research area, focusing on how big data must become a first-class citizen in the data center, IT organization, and the business. Baer is recognized as one of the world’s Top 25 thought leaders and influencers on Data Science and Big Data. He has a multi-disciplinary background touching the different tiers of enterprise software. His expertise in data management is complemented by deep background in software development platforms and middleware.
Jim Harris is the Obsessive-Compulsive Data Quality (OCDQ) blogger-in-chief and a freelance writer, professional speaker, independent consultant, and industry thought leader with more than 20 years of enterprise data management experience. Harris is also a regular contributor to Information-Management.com, the SAS Data Roundtable, the MIKE2.0 Blog, and a number of other publications. He has helped make the promise of data-driven solutions for business problems a reality for Global 500 companies in finance, brokerage, banking, insurance, healthcare, pharmaceuticals, manufacturing, retail, telecommunications, and utilities.
David Menninger is the SVP & research director at Ventana Research. David is responsible for the overall research direction of data and information and analytics technologies, covering major areas including analytics, big data, business intelligence and information management, information applications, IT performance management, location intelligence, operational intelligence and IoT, and data science. Menninger has more than 25 years of experience, through which he has marketed and brought to market some of the leading edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes.
Aaron Zornes is the founder & chief research officer for the MDM Institute. Chairman of the annual MDM & Data Governance Summit, the world’s largest conference on MDM, CDI, and data governance. The most quoted industry analyst on the topic of master data management (MDM), customer data integration (CDI), reference data management (RDM) & data governance.
Public Sector Technology
Evan Kirstel is a recognized thought leader and social media influencer in IoT, cloud, data security, health tech, digital health, B2B marketing, AI, smart home, digital, IIoT and telecom/wireless/5G. With more than 25 years of sales, alliances and business development experience in telecom and IT, he brings a unique perspective on opportunities in the unified communications & collaboration landscape, including deep knowledge of social, mobile, the voice/video/web collaboration market and cloud technology.
Lisa Abeyta is the founder and CEO of APPCityLife Inc., and a co-founder of Hautepreneurs. APPCityLife is a civic tech corporation providing an end-to-end mobile platform solution for cities, nonprofits and PaaS and SaaS companies. Abeyta is a columnist for Inc and previously was a 2015 Top 10 LinkedIn Contributor for Entrepreneurship and Venture Capital, and is an IconNext contributor for Huffington Post. She is a national speaker on topics including Government and Civic Technology, women entrepreneurs and diversity.
Marc R Gagne
Marc Gagne is the director of Gagne Legal Services, senior privacy advocate and a prolific privacy and data governance advocate. Throughout the span of nearly two decades, he ahs been dedicated to providing top-notch policy advice for government and corporate clients alike.
Noelle Knell is the editor of Govtech News Magazine. She has more than 15 years of writing and editing experience, covering public projects, transportation, business and technology. She has worked in both state and local government.
Anne Lochoff is a strategic advisor for World Vision where she is a consultant to the Asia P3 Hub hosted. Asia P3 Hub is a cross-sector platform that works with corporations, start-ups, government and non-profit organizations to build strategic, mutually-beneficial partnerships to address humanitarian challenges. She also helps create a business model for effective collaboration using multi-sector partnership as a tool.
Alice Lipowicz is the editor of Business Research Services. Lipowicz is a seasoned journalist who has covered federal technology, policy, regulation and contracting for more than a decade. She enjoys writing about new technologies, open government and innovation, with a current focus on small vendors in the government market.
Deborah Weinswig is the CEO and co-founder of CoreSight Research. Weinswig is an award-winning global retail analyst and a specialist in retail innovation and technology, providing insights into the disruptive technologies reshaping today’s global retail landscape. Her in-depth knowledge and understanding of global retail and emerging technology trends were fostered through her previous experience, which included serving as Head of the Global Staples & Consumer Discretionary Team at Citi Research, where she worked for nearly 12 years.
Neil Saunders is the managing director of GlobalData Retail and founder of Conlumino. Saunders oversees the development of the company’s retail proposition and its research output. He also works with clients to help them understand the retail, shopper and market landscape – advising them on how best to develop, evolve and implement business strategies.
Steve is the president of SageBerry Consulting, a strategic advisory firm focused on innovation and growth strategy for retail, luxury and social impact brands. His perspectives on digital disruption and the reinvention of retail are shared through keynote speeches, in the press and as the author of one of the industry’s most popular blogs. He is also a retail contributor for Forbes and was named a top retail influencer by multiple organizations.
Sucharita (Mulpuru) Kodali
Sucharita (Mulpuru) Kodali is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. Her research covers consumer-oriented topics such as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She also authored “The State of Retailing Online,” a joint study conducted annually with NRF.
Jeff Roster is VP of retail strategy at IHL Group. With nearly 30 years of retail and technology experience, Roster oversees IHL’s retailer engagement, vendor briefings, and strategic IT services practice. Previously, he was selected as one of the 25 Most Influential People in Retail by Retail Info Systems News (RIS) magazine and is on the Executive Technology Power 50 list. Jeff also received the coveted Gartner Thought Leadership award for IT research.
Dr. Larissa Suzuki
Dr. Larissa Suzuki is an award-winning, passionate computer scientist and inventor, and the WES Woman Engineer of the Year (2017), Data Leaders Award Winner 2018, UK Digital Leader 100 2018 – finalist of the Young Digital Leader of the Year. Suzuki has published several research papers academic journals, books and conferences and is the founder/chair of the Tech London Advocates group on smart cities. She is currently working toward increasing the representation of women in CS and engineering.
James Anderson leads the Government Innovation programs at Bloomberg Philanthropies. Before joining Bloomberg Philanthropies, Anderson served as communications director to New York City Mayor Michael R. Bloomberg. During that time, he was chief architect of NYC Service, the city’s high impact citizen service strategy. Previously, he served as senior advisor to the commissioner of the City’s homeless services agency, and as communications director for the Gay, Lesbian and Straight Education Network.
Stacey Higginbotham is a journalist who has covered technology since 2001. Higginbotham began covering semiconductors and eventually started covering the wireless spectrum and broadband networks. From there, she started covering the cloud, data centers and computing architectures. Higginbotham hosts the IoT Podcast, where she covers devices that make Smart Cities a possibility.
Brenna Berman is the executive director of City Tech Collaborative. Previously, Berman served in Chicago Mayor Rahm Emanuel’s administration where she served as the CIO for the city and Commissioner for the Department of Innovation & Technology (DoIT). During her tenure as CIO, she delivered a robust open data program, integrated advanced analytics into many city departments, drove IoT innovation for the city through unique partnerships at UI LABS and the founding of the Midwest IoT Council. In partnership with the University of Chicago, realized the vision of urban-scale sensing with the Array of Things. Prior to joining the Emanuel Administration, Berman built a 10-year career promoting government innovation at IBM, where she worked closely with government agencies in cities and countries across the world to leverage technology and analytics to improve the services they provide to their residents.
Mike Gualtieri is an analyst at Forrester covering software technologies, platforms, and practices that enable technology professionals to deliver digital transformations that lead to prescient digital experiences and breakthrough operational efficiency. Gualtieri is also a leading expert on the intersection of business strategy, artificial intelligence, and innovation. He has more than 25 years of experience in the industry helping design and develop mission-critical applications in eCommerce, insurance, banking, travel/hospitality, manufacturing, healthcare, and technology for organizations including NASA, eBay, Bank of America, Liberty Mutual, Nielsen, EMC and many others. He is also a recipient of the Forrester Courage Award for making bold calls that inspire leaders and guide great business and technology decisions.