The Importance of Partnerships: Business RadioX Interview

Mike Neumeier, principal at Arketi Group, and James Franklin, CEO at TechBridge, spoke with Business RadioX earlier this month about TechBridge’s recent website and messaging rebranding. Continuing the discussion on partnerships, Mike and James shared a little background on the Arketi/TechBridge partnership and the importance of community connections.

TechBridge needed some help with their messaging and sought Arketi’s expertise to assist with building out their message and elevating their brand in the technology scene. Helping TechBridge get back to its roots, Arketi didn’t focus on adding more, but on getting back to the core. In fact, everything other than TechBridge’s mission changed since the creation of TechBridge in 2000.

Since the rebranding, TechBridge has put more emphasis on trust. Looking at the new logo alone, the lime green signifies innovation and growth while the navy signifies trust.

Keep an eye out for TechBridge’s upcoming Digital Ball on May 3, 2014 at the Atlanta Marriott Marquis. This event raised $1.2 million dollars last year and will include an announce around the new Marketing Exchange.

Listen to the full Business RadioX segment online. The TechBridge and Arketi portion begins at about 23:40.

Business RadioX interviewees

James Franklin with TechBridge, Mike Neuemier with Arketi Group, Dale DeSena with Taste of Atlanta, and Donna Mahaffey with Perimeter Community Improvement District

Other interviewees include Donna Mahaffey with Perimeter Community Improvement District and Dale DeSena with Taste of Atlanta.

By Mary Rose Macaranas – October 30, 2013

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