There is an App for That: Top 10 Apps for B2B Tech Marketers

After reading an entertaining article in Lexus magazine on the top mobile apps for Lexus owners, it got me thinking, “What are the top apps for BtoB technology marketers?”

I posed this question to the Arketi team, and here is our list of recommended apps for BtoB tech marketers:

1. AP Mobile: Receive breaking international, national and local news, especially with push notifications on your phone. (

2. IEEE Standards Wireless Dictionary: New to the wireless industry? Or lost in a sea of tech acronyms? This app contains more than 3,200 wireless technology terms and definitions with an emphasis on commercial systems. With this app, you’ll know the difference between WMANs and WRANs! (

3. HootSuite: Stay connected on Twitter, Facebook and Foursquare while on-the-go. This wise Owl helps you send and schedule social media updates 24×7 through your smartphone. (

4. WordPress: Update your blog while on the road. This app comes in very handy if posting blog entries from a tradeshow or conference. (

5. TiVo: Have a broadcast story running in the evening news, but you’re still in the office or stuck in traffic? Schedule and record this segment from your iPad. (Sorry iPhone and Android users: TiVo just launched its mobile app for iPad, but other apps like DVR Remote or i.TV manage TiVo remotely via smartphones.)(

6. OpenTable: You never know when you will need to book a solid restaurant for a client lunch. With OpenTable, you can make free reservations at more than 15,000 restaurants in the U.S., U.K. and Canada. Another great restaurant-related app is Urbanspoon. We like the Urbanspoon slot machine to discover good eats nearby. (

7. WorldMate: TechCrunch described WorldMate as “the Swiss Army Knife of Apps.” We agree. This app helps you find flights, check flight departure times, book hotel rooms, convert currencies and see weather forecasts worldwide. (

8. Meebo: Keep up with your office through instant messenger while on-the-go. Meebo supports all major IM networks, including AOL/AIM, Yahoo!, Windows Live Messenger, Gmail/Google Talk and Facebook. (

9. Vlingo: Dictate to your phone and text or search while away from the office. This app is ideal if you are in state with laws against texting while driving! (

10. Quickoffice: Read Microsoft Office documents from your smartphone. This award-winning app comes highly recommended from CTIA, Macworld and countless others. (

Do you have a favorite business- or marketing-related app that is not listed above? If so, please feel free to post a comment and share your suggestions. We’d love to hear from you.

By Annette Filliat Davis – February 14, 2011

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