Our SEO team is often asked by clients, “What is a good Domain Authority?” and “What should our Domain Authority be?” These questions are tricky to answer as a website’s Domain Authority, often written as DA, is the combination of many factors. With many misconceptions and opinions floating around about what a good Domain Authority is, it’s time to set the record straight.
Before diving into what is considered to be a “good” domain authority, there are a few things you should know:
- Domain Authority is a score (on a 100-point scale) created by Moz that predicts how high your website is likely to rank in Google’s search results.
- Domain Authority is measured by dozens of factors, primarily link metrics such as how many domains are linking to your site and how authoritative (trusted) those links are
- Because there are many factors affecting Domain Authority, improving it is difficult to do and can take time
So, What is a “Good” Domain Authority?
While in a perfect world everyone would have a Domain Authority of 100, only websites like Facebook and Google have a perfect score. Therefore, it’s unlikely your website will score in the upper echelon. Some SEO experts say a good website is one with a score of 35-50 and an outstanding website is one with a score of 50 and above, but the truth is, there’s no all-encompassing answer.
There is a common misconception that Domain Authority is a measure of your SEO efforts. However, it’s really more of a competitive metric best used to compare your site against others in your space.
Instead of fixating on a random number, compile a list of your competitors’ Domain Authorities and set the highest number as your benchmark goal. Don’t get bogged down about your score of 39. As long as you have a site that competes with the authorities of your competitors, you’re in good shape and are likely to rank higher in search results.
There are ways to bump up your score, like gaining more authoritative backlinks, getting rid of spam links and creating lots of engaging, linkable content. But, increasing your Domain Authority takes time, so don’t expect to go from a 20 to a 50 in a matter of months. Patience is a virtue!