In the news

The things people say about Arketi Group.

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Building By Trust: The Rise of The B2B Influencer

Arketi’s Mike Neumeier contributed to Forbes, detailing the growing popularity of influencer marketing in the B2B space and why B2B marketers should take note of this typically B2C trend.

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Why CMOs Must Focus On Integrated Risk

Arketi’s Mike Neumeier contributed to Forbes, discussing the role of CMOs during times of corporate risk and crisis, and why they must be fully engaged.

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Stand Out In The Most Cluttered Email Inbox With These Three Tips

Today’s email landscape is a cluttered one — with recipients bombarded with competing messages on a daily basis, finding a way to stand out from the crowd is often easier said than done.

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Integrated Communications Firm Arketi Group Named as Agency of Record by Abel Solutions

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Abel Solutions as its agency of record for integrated communications.

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Integrated Communications Firm Arketi Group Named as Agency of Record by Abel Solutions

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Abel Solutions as its agency of record for integrated communications. Arketi is working alongside Abel’s internal marketing and sales staff to drive focused demand generation, lead development and thought leadership for the Atlanta-based firm across a number of vertical market segments.

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Arketi Group Named as Agency of Record by Abel Solutions

Arketi is working alongside Abel’s internal marketing and sales staff to drive focused demand generation, lead development and thought leadership for the Atlanta-based firm across a number of vertical market segments.

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Super Bowl agency battle: PR pros from Atlanta and New England pick the winner

Jacqueline Parker, VP, Arketi Group goes head-to-head with an agency executive from the Greater Boston areas (and die-hard New England Patriots fan) on who will win Super Bowl LI.

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Snapfulfil Selects B2B Tech PR Firm Arketi Group as Agency of Record

Arketi has developed a strategic PR plan for 2017 that will elevate Snapfulfil’s presence as the leading provider of cloud-based warehouse management system (WMS) solutions. The Snapfulfil WMS supports companies ranging from start-ups to enterprise-level across the U.S. and Europe.

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Snapfulfil Selects B2B Tech PR Firm Arketi Group as Agency of Record

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Snapfulfil as agency of record for public relations and content development. Arketi has developed a strategic PR plan for 2017 that will elevate Snapfulfil’s presence as the leading provider of cloud-based warehouse management system (WMS) solutions.

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Snapfulfil Selects B2B Tech PR Firm Arketi Group as Agency of Record

“With aggressive growth plans already in play across borders and industries, our team was looking for a strong partner with deep industry knowledge of SaaS supply chain and WMS to build and execute a PR strategy that will drive results,” said Chris Anton, executive vice president of global sales at Snapfulfil. “Arketi’s supply chain market knowledge, process-driven approach and research-based methodology stood out during the agency review process as the characteristics we need to continue our growth momentum.”

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Snapfulfil Selects B2B Tech PR Firm Arketi Group as Agency of Record

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has been selected by Snapfulfil as agency of record for public relations and content development.

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Arketi Group Named a 2017 B2B Top Shop by Chief Marketer

Atlanta-based Arketi Group, an integrated BtoB PR and digital marketing firm, has again earned a spot on Chief Marketer’s list of 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the U.S.

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Arketi Group Named a 2017 B2B Top Shop by Chief Marketer

Arketi Group, an integrated BtoB PR and digital marketing firm, has again earned a spot on Chief Marketer’s list of 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the U.S.

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MemberSuite Selects Arketi Group to Lead PR Strategy

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, is developing the PR program and strategy for MemberSuite, the leading provider of cloud-based management solutions for associations and nonprofits.

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MemberSuite Selects Arketi Group to Lead PR Strategy

BtoB tech firm builds PR foundation and thought leadership platform ATLANTA– December 7, 2016 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, is developing the PR program and strategy for MemberSuite, the leading provider of cloud-based management solutions for associations and nonprofits.

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Arketi Group Selected to Lead Grassroots PR Efforts for Equifax Global Consumer Solutions

Arketi Group, a high-tech public relations and digital marketing agency, was selected by Equifax to develop and execute a new public relations and thought-leadership program to further position the company as a trusted steward of consumer financial data.

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Arketi Group Selected to Lead Grassroots Public Relations Efforts for Equifax Global Consumer Solutions

Arketi Group, a high-tech public relations and digital marketing agency, was selected by Equifax Inc. to develop and execute a new public relations and thought-leadership program to further position the company as a trusted steward of consumer financial data.

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Arketi Group Selected to Lead Grassroots Public Relations Efforts for Equifax Global Consumer Solutions

Arketi Group, a high-tech public relations and digital marketing agency, was selected by Equifax Inc. to develop and execute a new public relations and thought-leadership program to further position the company as a trusted steward of consumer financial data.

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Arketi Group Earns Platinum and Gold MarCom Awards

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned platinum and gold MarCom Awards for exceptional work in writing and direct marketing for its clients InnerWorkings, Mobile Labs, and Recall Corporation (now Iron Mountain).

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Tech PR Agency Arketi Group Earns Top Honors from Public Relations Society of America

Arketi Group, a high-tech business-to-business public relations agency, was recognized for its exceptional PR work with BtoB clients, earning eight awards at the annual PRSA Georgia Phoenix Awards Celebration for clients Aptean, Equifax, NCR, PMG and Salesfusion.

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Arketi Group Launches National Technology Security Coalition Website

The National Technology Security Coalition (NTSC), a non-profit, non-partisan organization driving the national dialogue on security technology, recently turned to Arketi Group to build its brand and launch a website to serve as a resource for technology security professionals across the nation.

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THE OUTLOOK FOR B2B TECH MARKETING in 2017 - White paper from the Arketi Group

We agree with one attendee: “Too many tools, too little content and not enough bright people to help us craft strong messages and write great content.” Worth the read, not all about the authors but about their round table end users.

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Integrated Marketing Firm Arketi Group Named as Agency of Record by Prime Technological Services

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Prime Technological Services as its marketing agency of record. Integrated marketing efforts kicked off with new messaging and introductory sales presentation aimed at prospects.

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Integrated Marketing Firm Arketi Group Named as Agency of Record by Prime Technological Services

Arketi developed Prime’s messaging platform to differentiate Prime as a contract electronics manufacturer. Arketi has incorporated the new messaging into sales collateral, including Prime’s company presentation used during initial sales meetings. Designed to provide an overview of Prime and its offerings, this sales tool articulates Prime’s brand promise — Precision. Expertise. Commitment. Across the board. — to prospects.

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8 Great LinkedIn Groups for B2B Marketers

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities.

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TAG Along: 1975 Cadillac Eldorado

TAG Along with Mike Neumeier, Principal of Arketi Group, as he shows off his old tech, the 1975 Cadillac Eldorado.

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How to: Market B2B technology to millennials

Millennials are now the largest generational group in America’s workforce. This got us thinking about how this much-hyped group was impacting B2B enterprise tech buying. We wanted to know the role of millennials in B2B technology purchases – specifically enterprise tech costing $10,000 or more. No one had studied this, so we struck out and conducted our own generational survey, putting together a report of our findings.

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Making Awesome Infographics, a Webinar Series To Be Presented by Arketi Group

Led by Rory Carlton, chief creative officer and principal at Arketi Group, the webinar will focus on helping marketing and design teams work together to successfully develop infographics that are engaging, eye-catching, enriched with valuable data and ideal for skimming and sharing.

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SafeGuard World International Selects B2B Marketing Agency Arketi Group as Agency of Record

Earlier this year, Arketi launched SafeGuard World’s PR initiatives and media relations program to grow the brand and establish the company as thought leaders in new and existing markets. Initial results include coverage of SafeGuard World’s c-suite in Inc. and CIO.

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The Best Marketing Advice You’ve Ever Received: Ask the Experts Edition

I’ll give you two tips I have held onto for nearly 20 years now. They were told to me when I was a young buck likely in my mid-20s. One helps ground me as a marketer and the other reminds me that our profession is special and full of smart people. 1) No one ever died from a lack of marketing. There are many other professions in which this is not the case. Think about it. 2) Marketing is not rocket science. Unless you are a rocket scientist, in which case what marketers do simply amazes them!

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SafeGuard World International Selects B2B Marketing Agency Arketi Group as Agency of Record

To kick off the engagement, Arketi crafted a comprehensive messaging and positioning platform to differentiate SafeGuard World from competitors. This ensures SafeGuard World effectively communicate its value proposition – Innovating how the world gets paid – across CFO and HR target markets.

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Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, developed unified messaging and branding for HighJump, a global provider of supply chain management software solutions. Arketi also launched four global websites for HighJump including TrueCommerce, a HighJump company, for the U.S., UK, and Denmark offices to help HighJump take the new brand and message to market.

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Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

“We knew launching a new website, let alone four global sites simultaneously, would be a big task,” said Bill Ashburn, CMO and senior vice president at HighJump. “From the beginning, Arketi Group made it clear they could meet our global messaging and website needs and be a good partner along the way. Their counsel and open communication throughout the process assured us that our sites were in good hands.”

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Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

To better support its more than 14,000 customers in 77 countries, HighJump commissioned Arketi Group to develop a unified messaging platform that resonates with their buyer personas, differentiates HighJump from competitors and positions them for continued aggressive growth. Arketi Group also refreshed the HighJump brand identity designing a clean and modern appearance.

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2016 Back to Business Conference empowers small businesses

The Gathering Spot (at Northyards) hosted “The Thriving Technology Industry In Atlanta” session that brought together a wide group of entrepreneurs and technologists to network and learn from each other and a distinguished panel. Panelists included Dawn Patrick (Partner, Cherry Bekaert), Tim Horton (VP Security and Fraud, First Data), James T Jones (President, RaceIQ Engineering), Mike Neumeier (Principal, Arketi Group).

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Digital Marketing Firm Arketi Group Earns Three Hermes Creative Awards

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned three 2016 Hermes Creative Awards for exceptional work in design, execution and online writing skills for clients Recall and Mobile Labs.

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Integrated Marketing Firm Arketi Group Develops New Brand Identity, Launches Four International Websites for HighJump

To better support its more than 14,000 customers in 77 countries, HighJump commissioned Arketi Group to develop a unified messaging platform that resonates with their buyer personas, differentiates HighJump from competitors and positions them for continued aggressive growth. Arketi Group also refreshed the HighJump brand identity designing a clean and modern appearance.

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How IT Purchase Decisions Are Made—and by Whom

When it comes to making enterprise technology purchasing decisions, Millennial buyers, rather than Boomers and Gen Xers, are most likely to have the final say, according to a recent survey from the Arketi Group. The resulting report, "Not Your Father's Buying Decision: How Three Generations of B2B Technology Buyers Decide What to Purchase," indicates that relevant responsibilities are divided among the generations. Boomers are more likely, for example, to provide input to help evaluators and decision-makers with purchases. Gen Xers most commonly assess providers on the short list, while Millennials are most likely to research candidates for inclusion on that list.

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Who do b2b tech buyers trust and what this means for marketers

Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. We looked around to see if anyone had studied this and found a few interesting reports.

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B2B Marketing Research Chart: Who influences millennial, Gen X and baby boomer technology buyers’ purchase decisions?

B2B technology purchases are high-stakes decisions because of the considerable cost involved. If you are in the B2B market, understanding your buyers’ decision-making process is crucial. To whom do the decision makers turn to when looking for solutions, picking the final candidates and, finally, deciding to go with a certain provider? This week, we look at a study exploring the major sources that different generations of decision makers turn to for information in different stages of the decision process.

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Does Buyer Age Affect Tech Purchasing Practices?

Do workers in different age groups gather the information they need to make buying decisions in the same way? Millennial enterprise technology buyers are influenced by similar sources of information to older Gen X and Baby Boomer colleagues, despite the popular notion that younger workers rely solely on mobile and social channels, according to a survey released by Arketi Group, a high-tech B2B public relations and marketing firm.

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B2B Tech Content Marketing: Which Content, When?

Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and several other questions are answered in new studies from IDG Enterprise and Arketi Group, which surveyed IT decision-makers and B2B technology buyers.

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BizWireTV Episode 218 | 5.20

Streaming service finds television and climate change on the radar; also featuring Alibaba Group, An Inconvenient Truth, Netflix and Univision and Arketi Group.

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B2B Buying Habits, Jazz on the Lawn and Improving the Customer Experience

During hour one, Dana was joined by Mike Neumeier of Arketi Group and Peggy Johnson, Executive Director of Callanwolde Fine Arts Center. Mike discussed Arketi’s recent survey which explained how three generations of B2B buyers decide what to purchase, while Peggy discussed Callanwolde’s upcoming Jazz on the Lawn Series and summer camps!

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Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches?

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Why Millennials Throw More Money at B2B Buying

If you’re a baby boomer who’s been working in technology since the Jurassic era of DOS prompts, a new study from Atlanta-based PR/digital marketing firm Arketi Group confirms your suspicions: When it comes to who’s doing the B2b buying, it’s a millennial’s world, and you just live (and work) in it.

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Millennials' Enterprise Technology Buying Power Trumps Baby Boomers and Gen Xers According to Survey

Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle.

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Millennials Don't Wear Suits

According to a Special Report from Chief Marketer, charting the B2B Millennial path to purchase and figuring out what really influences their buying decisions, Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.

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3 Powerful Ways to Grow Your Business Through LinkedIn

According to a survey by Arketi media group, over 94.2 percent of journalists and editors are on LinkedIn and 62 percent rate it as their preferred professional networking tool!

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BtoB Tech Firm Arketi Group Earns Three Stevie Awards in 2016 American Business Awards

Arketi Group landed three Stevie® Awards, including silver with NCR Small Business for its public relations campaign and bronze for “Communications Professional of the Year” under the PR awards. Arketi also earned a bronze for “Marketing Agency of the Year” under the marketing awards.

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Arketi Group’s Erica England Recognized as Communications Professional of the Year

Arketi Group’s Erica England, account supervisor, earned a Stevie® Award as a bronze winner in the Communications Professional of the Year category for excellence in PR, marketing and account management. England manages key accounts including Cox Business, NCR Small Business, Salesfusion, Xerox Mortgage System and PMG.

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The Technology Influence on Sales and Marketing Alignment

What kind of influence has technology had on sales and marketing alignment? Mike Neumeier, owner and principal of Arketi Group says it has added challenges and opportunities.

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Integrated Marketing Agency Arketi Group Earns Double Recognition at AIMA Celebrate ATL Awards

Arketi Group, a high-tech B2B PR and digital marketing agency, was featured in the Atlanta Interactive Marketing Association (AIMA) Celebrate ATL showcase for the firm’s recent search engine marketing (SEM) program for legal software provider Aderant and website development for Zotec, a provider of physician revenue-cycle management services.

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Linq3 Selects B2B Marketing Agency Arketi Group as Agency of Record

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Linq3 as agency of record to create its messaging, positioning and brand identity, and incorporate these foundational elements into a new website, marketing collateral and public relations program. Arketi Group building new messaging, brand, website, collateral, PR initiatives.

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12 questions to ask marketing automation vendors (before you buy)

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

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The Magic of Account-Based Marketing

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

MarketingProfs

Four Crucial Things You Need to Be Doing for Search Marketing

A recent Google report found the typical B2B researcher performs 12 online searches before he or she engages with a brand. With this nugget in mind, we should be prompted to ask our teams, "What has public relations and marketing done for search marketing lately?"

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The Changes in Store for 2016: Trendspotting for the New Year

Like you I was on the lookout for a better, faster and more cost-effective method to win more business and increase sales. After implementing a few marketing initiatives on other channels I quickly realized that the traditional methods of marketing were either too expensive or not effective in today's social and digital world.

Direct Marketing News

The Changes in Store for 2016: Trendspotting for the New Year

From building personas to improving sales alignment to increasing lifetime value, ABM may seem like the B2B marketer's panacea. Here's how to decide whether it's right for you.

Chief Marketer

The Magic of Account-Based Marketing

If there’s one constant in the practice of public relations, then it’s change. Change that’s seismic — from the nonstop creation and rollout of new technologies that reduce the news cycle to a matter of seconds, eroding the impact of the mainstream media, to the ascendance of storytelling, content and influencer marketing in brand building, protection and reputation management.

Chief Marketer

Advice for Creating Beautiful Agency-Client Relationship

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive.

Chief Marketer

Agency Special Report: The Only Constant is Change

For both agencies and their clients, the marketing world is changing at a rapid pace. Existing technology platforms are always evolving, and new ones are constantly being introduced. The ways to collect, store and use data are ever increasing, and new social channels pop up seemingly daily. Couple this with increasing competition and shifting consumer attitudes toward how they want to be marketed to, and you’ve got a complex world.

CityBizList

Tech PR Agency Arketi Group Earns Top B2B Honors from Public Relations Society of America

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was recognized for its exceptional work in BtoB PR and marketing, earning four awards at the 2015 PRSA Georgia Phoenix Awards Celebration.

Website Magazine

52 Content Marketing Tips for SEO

To provide a comprehensive list of content marketing tips for SEO, Website Magazine called upon 52 Web professionals to share their expert opinions of what it takes to get content ranked. While some of the advice may be similar and still others very different, there's something to gain from each of the tips below. Have a look and if you have something to add, please sound off in the comments section at the end of the article.

CityBizList

Integrated Marketing Firm Arketi Group Named a 2016 B2B Top Shop by Chief Marketer

Arketi Group, a high-tech BtoB public relations and digital marketing agency, has been named to the 2016 B2B Top Shops, a listing of the top 50 U.S. B2B marketing agencies selected by Chief Marketer Magazine.

CityBizList

Digital Marketing Agency Arketi Group Earns Silver in 2015 W3 Awards for Website Design

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was honored as a Silver Winner in the 2015 W3 Awards for website design. Arketi’s new site was launched in January 2015 and embodies the latest best practices in web development including responsive design, a clear visual path, and interactive components.

CityBizList

B2B PR Agency Arketi Group Shares Best Practices at PRSA 2015 International Conference

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead three professional development sessions at the annual PRSA 2015 International Conference taking place from Nov. 8-10 in Atlanta.

CityBizList

B2B PR Agency Arketi Group Shares Integrated Communications Agency Arketi Group Presents Webinar, “Don’t Let Talking Creative Scare You”

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will host a complimentary webinar that helps project team members understand their design team’s needs.

Account News In Brief

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, will lead strategic PR initiatives for Salesfusion, a leading provider of marketing automation technology for mid-sized businesses. Salesfusion tapped Arketi to build a public relations strategy, develop case studies, execute a media relations program targeting key media, and drive thought leadership content through bylined articles, awards and analyst relations.

Communication Colloquium highlights industry’s technological trends

Kennesaw State’s recently named School of Communication and Media and its National Advisory Board sponsored the forum, which attracted some 300 students, faculty and guests. They heard representatives from newsgathering organizations; multinational companies; and public relations and advertising firms describe how technologies are shaping both their content and methods.

Brand Marketing: Rebranding effort puts $21 million in sales pipeline

This MarketingSherpa case study takes a broad-based look at a branding effort that spanned many marketing elements, including the website, SEM, lead gen and nurturing. Read on to learn what Aptean, a global software company, did to create a $21 million sales pipeline that is directly attributed to its marketing efforts.

Chief Marketer

2015 BtoB Outlook: Why You Should Ask "Why?"

Heading into a year forecast to hold more economic ups than downs, B2B marketers are getting their collective swagger back. While still focused on delivering leads and helping Sales sell, marketers should have the confidence and courage to invoke the “Why?” factor when planning, executing and measuring marketing programs.

CityBizList

Tech Digital Marketing Firm Arketi Group Earns Five Hermes Creative Awards

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, earned five 2015 Hermes Creative Awards for exceptional work in design, branding and web development for Aderant, Brightree, Cohesive Solutions, Cox Business and iText.

CityBizList

BtoB Tech PR Firm Arketi Group Takes Home Silver Anvil Award for Aptean

Born from a merger between CDC Software and Consona, an unknown Aptean needed a strong branding strategy to stand out among competitors in the space. Aptean engaged Arketi Group to execute an integrated marketing campaign to engage its more than 5,000 customers and reach new prospects.

CityBizList

Tech Digital Marketing Firm Arketi Group Launches Website for Zotec Partners

Arketi helped Zotec enhance its focus on user experience, while making industry information easily accessible to doctors and patients. The new website delivers an optimum visitor experience by showcasing all five of Zotec’s specialties in a single site, and prompting visitors to self-select their primary specialty of interest. Doing so allows the user to more easily interact with the company and access information.

Account News In Brief

Arketi Group, a high-tech business-to-business public relations and digital marketing agency, has created a new website for Zotec Partners, an industry leader in specialized medical billing and practice management services for the hospital-based specialty market.

Ad Week

5 Overlooked Social Networks For Marketers

According to an exhaustive study done by the Arketi Group, 85 percent of journalists report having a LinkedIn account, but only 55 percent are on Facebook and 24 percent for Twitter. These are the people who can turn your small, organic marketing efforts into a feeding frenzy.

Account News In Brief

Arketi Group, a high-technology business-to-business public relations and digital marketing agency, was selected by Cohesive Solutions, an asset-intensive business solutions and consulting firm, for messaging, brand enhancement and website development work. Cohesive enlisted Arketi to create marketplace messages and assist with branding to articulate its growing and evolving brand.

2015 Essential Guide to Content Marketing

A significant change in today’s approach is the desired length of marketing content, which has led to the concepts of “snackable” and “long-form” content.

Arketi Group Named a B2B Top Shop by Chief Marketer
Arketi Groupa high-tech BtoB PR and digital marketing firm, has earned a spot on Chief Marketer’s list of 2015 B2B Top Shops. The B2B Top Shops list includes 38 of the highest achieving BtoB agencies.

   

Five Search Secrets Every PR Pro Should Know
While they take different approaches, PR and SEO both aim to achieve the same goal – growing an organizations brand presence in the market place. So it's smart to align strategies to create a bigger impact using both inbound and outbound tactics. Here are five important things to remember when coordinating PR and search.

     
 

Executives Speak Out on Digital Marketing
Georgia is a hotbed for many technologies, but increasingly the state and Atlanta metropolitan area has been turning heads because of its digital marketing chops.

     

 

What Makes an Effective Leader? Agency Executives Tell All
During a recent discussion, the topic of leadership came up. In my opinion, to understand leadership within the PR profession, the best thing to do is tap into The Counselors Academy, which is a brain trust of talent.

     
 

Mike Neumeier, Principal at Arketi Group, on Using Marketing Automation Successfully
Mike Neumeier, principal at Arketi Group, a technology PR and digital marketing agency, speaks with Doug Simon at the 2014 Counselors Academy Conference about how he utilizes marketing automation to keep his agency top of mind with existing and new clients.

     
 

Critical PR Issues Debated at Counselors Academy Event
The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.

     
 

When it Comes to Spending on Social, Facebook Dominates
PR budgets for social media activities are rising, according to a new survey conducted by PR News and the Counselors Academy/Public Relations Society of America. And for 2014, that money is being spent mainly to increase market visibility, and it's being spent mostly on Facebook.

     
 

Drive Buyer Intimacy and Deliver More Revenue - Watch Now
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Drive Buyer Intimacy and Deliver More Revenue

Building a deep, personal relationship with your buyer is critical to BtoB marketers. Knowing your buyers and their true needs gives BtoB marketers the upper hand in moving individuals though the sales cycle and ultimately converting them from prospect to customer. In this 30-minute webinar replay, Arketi Group Vice President Micky Long covers five ways implementing a marketing automation solution can help you build better intimacy with prospects.