Thursday, October 20, 2016

B2B Agency Arketi Builds and Launches New NTSC Website

Arketi builds and launches New National Technology Security Coalition website to drive discussion around the nation’s technology security infrastructure.

ATLANTA – October 20, 2016 – The National Technology Security Coalition (NTSC), a non-profit, non-partisan organization driving the national dialogue on security technology, recently turned to Arketi Group to build its brand and launch a website to serve as a resource for technology security professionals across the nation.

The organization is a growing force driving the national dialogue on technology security within the U.S. The coalition has amassed a prominent group of chief information security officers from across the nation on its board of directors. Along with support from its partners and local universities, NTSC is advocating for policies and issues that serve to protect and advance national interests while guiding the strategic direction of the organization.

“Arketi has gone above and beyond as our digital marketing partner to build a website that embodies the coalition’s vision,” said Patrick Gaul, executive director of the National Technology Security Coalition. “In a very short timeframe, they developed a clean logo and guided us through a seamless website launch. The site is a testament to the agency’s digital and technological expertise paired with their creative excellence.”

The NTSC board of directors embodies a broad cross-section of enterprises that have a vested interest in protecting the security of their customers, their employees and the industry. The board includes executives from Aflac, AutoNation, Ellie Mae, Epsilon, IAC/InterActive Corp., Motorola Mobility, Signet Jewelers, State of Georgia, Synovus, TaxSlayer and Turner.

“Information security is a growing topic of concern for businesses across all industries,” said Rory Carlton, principal at Arketi Group. “The NTSC website is designed to help information security and technology officers stay up-to-date on the latest industry news and serve as a central location where businesses can contribute to discussions of great importance in today’s technology environment.”

About the National Technology Security Coalition (NTSC)
National Technology Security Coalition (NTSC) is a non-profit, non-partisan organization that will drive the national dialogue on technology security in the United States. The mission of NTSC is to effectively forge a coalition of information security stakeholders to help reverse the accelerating pace of disruption to our nation’s information systems.

About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and Springbot. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com