Tuesday, April 11, 2017

B2B PR Firm Arketi Group Earns National Recognition for Media Relations

The agency was honored with a silver award in the Best Technology Campaign – Business category for its work to drive brand awareness for NCR Silver, a cloud-based payment, marketing and management solution for small businesses.

ATLANTA – April 11, 2017 – Arketi Group, a high-tech B2B public relations and digital marketing agency, earned a Bulldog Reporter Media Relations Award for its work with NCR. The agency was honored with a silver award in the Best Technology Campaign – Business category for its work to drive brand awareness for NCR Silver, a cloud-based payment, marketing and management solution for small businesses.

Nearly 200 applicants competed for Bulldog Reporter’s award. Arketi’s entry highlighted its’ strategic media relations efforts that positioned NCR Silver executives as small business experts on topics ranging from technology to business expansion.

As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year’s judges come from several different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.

“In today’s information-overloaded media environment, PR strategists must deliver savvy campaign work to secure high-value media placements that drive business results,” said Mike Neumeier, principal at Arketi Group. “This recognition highlights our team’s efforts and success in elevating our client’s message in a way that resonates with the right media and, more importantly, motivates small businesses to turn to NCR Silver as a trusted provider.”

About Arketi Group

Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax and Iron Mountain. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.