Thursday, April 19, 2018

Arketi Group Relaunches FinTech Atlanta Brand and Website

FinTech Atlanta is a coalition of more than 100 organizations, including Fortune 500 companies, startups, universities, and industry associations, all working to cement Atlanta as the recognized global capital of financial technology.

ATLANTA – April 19, 2018 – FinTech Atlanta is a coalition of more than 100 organizations, including Fortune 500 companies, startups, universities, and industry associations, all working to cement Atlanta as the recognized global capital of financial technology. The group’s mission is to fund and energize efforts to recruit, retain and expand businesses and jobs across the FinTech ecosystem in metro Atlanta and Georgia.

Arketi Group partnered with FinTech Atlanta to take the coalition’s brand and message to the next level. The new FinTech Atlanta brand showcases Georgia’s deep and broad FinTech ecosystem – there are more FinTech companies in the Atlanta area than any other single location worldwide. In fact, 70 percent of all U.S. credit, debit and gift card transactions pass through processors in the region. Using creative and strategic efforts, Arketi positioned FinTech Atlanta’s new brand by developing a new website.

To take the new brand out to the world, Arketi built a sleek, modern website, www.FinTechAtlanta.org, that showcases the FinTech leaders in Georgia, including the American Transaction Processors Coalition, Metro Atlanta Chamber, Technology Association of Georgia (TAG), First Data, WNA, Equifax, FIS, InComm, Accenture Technology, Cardlytics, US Trust, Delta and SunTrust.

Serving as the front door to the movement, the website lets visitors explore available FinTech Atlanta work groups, spotlights compelling Atlanta FinTech success stories, and provides detailed industry data, along with a FinTech newsfeed, fueled by TAG and Hypepotamus. The site will also help connect start-ups and investors thanks to a partnership with MEDICI, a clearinghouse for FinTech technologies.

Arketi is also working with FinTech Atlanta’s Promote Work Group to tell Atlanta’s FinTech Story. Creativity is a strategic communications effort rooted in earned, owned and paid content showcasing the area as the global capital of financial technology.

“Thanks to Arketi Group, our brand and online presence now accurately reflects Georgia’s leadership position as global FinTech capital,” says Barry McCarthy, chairman of FinTech Atlanta and executive vice president at First Data. “Arketi’s work demonstrates their commitment not only to Georgia’s FinTech ecosystem, but also to our broader technology community. Quite simply, Arketi is a team that makes stuff happen.”

Arketi Group principal Mike Neumeier sees the new brand, strategic communications program and website as rallying points for the FinTech movement in Georgia. “Since its launch, the site has converted more than 500 volunteers to raise their hands and join the movement, and more than 10,000 unique users have visited the site.”

To see the brand in action, explore the FinTech Atlanta website at www.FinTechAtlanta.org/