Monday, November 19, 2018

Brady Ware selected Arketi Group as agency of record

New messaging and website to reflect accounting and business services for accounting and business advisor Brady Ware.

Desiring a website that would present the firm as an experienced yet progressive option to primarily business clients, Brady Ware engaged Arketi as agency of record to create a new website to reflect a new approach to its wide range of accounting and business services.

After discussions with Brady Ware executives, Arketi proposed a new website that would create a strong, consistent message platform that presented the total capabilities of the firm, position the firm as more than a traditional CPA or tax accounting firm and make it easier for prospects to find the exact information they were looking for during a visit.

“We needed a website that communicated who we are and what we are capable of, and Arketi was able to do just that,” said Brian M. Falony, director of marketing at Brady Ware. “Without a strong site design, we would not be seeing the results we are today.”

To ensure the new site reflected Brady Ware capabilities as well as customer expectations, Arketi and Brady Ware did a deep dive into company messaging and business objectives, including conducting surveys with the Brady Ware team. By examining service benefits and customer buying rationales, Arketi identified key points of differentiation to hone the website experience and content message.

After competitor research and website analysis to identify gaps in the message and existing website approach, Arketi also did an SEO analysis to identify the effectiveness of existing keywords and strategy. The new website features a navigation structure that is straightforward and well-organized, a strong, progressive design and a logical method of driving visitors to take action.

“We know how important it is for target audiences to easily access important information. Creating a site that met Brady Ware’s goals while enhancing the user experience was our priority,” said Mike Neumeier, APR, principal at Arketi Group. “I am very proud of the work our team did to meet these expectations and create a highly functional site.

In just the first month, Brady Ware’s new site showed a steady upward trend on time on page (+7%), a steady decrease in bounces (-6%), and an increase in pages per session (+9). Brady Ware’s website continues to function as a contemporary platform for user accessibility.

About Arketi Group

Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, Featurespace, Mobile Labs, NCR and Spnapfulfil. For more information, call 404-929-0091 ext. 210 or visit

About Brady Ware & Company
Brady Ware & Company is one of the largest certified public accounting and business consulting firms in the Midwest, with over 145 team members operating from offices in Dayton and Columbus, Ohio; Atlanta, Georgia; and Richmond, Indiana. For over 65 years, Brady Ware has combined unparalleled tax, audit and advisory expertise with industry-specific knowledge to develop custom financial solutions for clients. Services include strategic planning, international tax consulting, financial and estate planning, business valuation and litigation support, merger and acquisition assistance, and more.