ATLANTA – March 1, 2018 – When a natural disaster strikes, many contact centers want to suspend calling consumers in the affected area; in some cases, they may be legally required to do so. But it many cases, it can be challenging to know precisely which neighborhoods have been affected, and equally hard to know when to resume calling.

ContactRelief’s Disaster Decision Engine combines extensive disaster data with on-staff analysts to provide real-time recommendations on when to suspend and resume contact to disaster-stricken areas. The tool’s unprecedented ability to analyze affected populations down to the zip code, allows contact centers to improve efficiency while remaining compliant and protecting their brand image.

“As a new company with an emerging offering, it was important for us to find a partner that understands our mission and knows how to take an aggressively growing company like us to market,” says ContactRelief CEO Mike Chandler. “We selected Arketi as our agency of record because their B2B experience and knowledge of the call center space stood out to us.”

Arketi developed a strategic marketing plan to launch ContactRelief and position the company as the innovator in disaster decision-making information services.

“ContactRelief’s pioneering new platform marries deep pools of data and technology with brands interested in being aware of and acting on their customers’ needs,” says Arketi Group Principal Rory Carlton. “In today’s business world, technology companies that deliver a better consumer experience quickly become ‘must-have’ not a ‘nice-to-have’ solutions. This embodies ContactRelief’s positioning.”

About Arketi Group  Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox Business, Equifax, GT Software, NCR and Sprint. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.