ATLANTA – Feb. 12, 2019 – Arketi Group, an award-winning business-to-business (B2B) public relations and digital marketing firm, announces its sponsorship of appropriately named Arketi Group, an ice hockey team comprised of some awfully good players.
“Atlanta’s hotter than Hades, and we need as much ice as possible,” said Mike Neumeier, CEO of Arketi.
Arketi’s sponsorship choice was intentional since hockey is a strong metaphor for today’s B2B marketing and PR arena. The best teams couple experience with instinct and strive to improve upon their last game. Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.”
Savvy marketers accomplish this by using data-driven insights to develop a deeper understanding of today’s buyers and creating winning campaigns. They take risks and try new ideas, seeing what works – and living by another Gretzky quote: “You miss 100 percent of the shots you don’t take.”