Tuesday, June 9, 2020
CHEP North America Selects Arketi Group to Lead PR Strategy
BtoB tech firm builds PR foundation and thought leadership platform
ATLANTA – June 9, 2020 – Global supply chain leader CHEP partners with Arketi Group, a high-tech B2B public relations and digital marketing agency, to continue to drive forward brand-building PR programs and strategies.
CHEP helps move more goods to more people, in more places than any other organization on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain, and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely.
“CHEP’s shared platforms (pallets and containers) and services play a critical role within every leg and across every trading partner in the supply chain – our scale of responsibility for moving from linear to circular supply chain solutions is unmatched. To complement this, we needed a media presence to help communicate our efforts around building more sustainable supply chains,” said Vishal Patell, Senior Vice President of Marketing & Strategic Planning, CHEP North America. “Arketi’s understanding of the supply chain market and its media expertise have helped us increase our brand awareness. This makes them a valued partner in our marketing efforts.”
Since partnering, Arketi has been strategically positioning CHEP in the public’s eye, specifically building awareness of its Zero Waste World program, which launched last year and focuses on eliminating physical waste, eradicating empty transport miles and cutting out process inefficiencies in the supply chain. Over the next year, CHEP seeks to make positive contributions to society and the environment by creating, restoring or replenishing more value than what we take out, making positive societal contributions.
“CHEP is a great example of a company using its leadership position in the marketplace to create smarter, more sustainable supply chains,” said Arketi Group CEO Mike Neumeier, APR. “Its Zero Waste World program stands out, showing true business leadership and purpose around creating a more sustainable world for us all.”
CHEP helps move more goods to more people, in more places than any other organization on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, CHEP created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. CHEP primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. CHEP employs approximately 11,000 people and we believe in the power of collective intelligence through diversity, inclusion and teamwork. CHEP owns approximately 330 million pallets, crates and containers through a network of more than 750 service centers, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco, Kellogg’s and Nestlé. CHEP is part of the Brambles Group and operates in approximately 60 countries with its largest operations in North America and Western Europe. For more information on CHEP, visit www.chep.com. For information on the Brambles Group, visit www.brambles.com.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, Featurespace, Mobile Labs, NCR and Snapfulfil. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.