Monday, July 13, 2020

Curiosity Lab at Peachtree Corners Engage Arketi Group to Execute Public Relations and Marketing Initiatives

Marketing and communications targeted towards innovative smart city and autonomous mobility technology companies

ATLANTA – July 13, 2020 – Curiosity Lab at Peachtree Corners selected Arketi Group, a high-tech B2B public relations and digital marketing agency, to create and execute its public relations and digital marketing strategy.

Curiosity Lab is a 5G-enabled autonomous vehicle and smart city living laboratory located in Peachtree Corners, Ga., a northern suburb of Atlanta. The City of Peachtree Corners owns and operates the Lab as an economic development initiative designed to attract businesses and projects to the area.

“Arketi’s public relations and digital marketing support were instrumental in launching our Lab and Innovation Center,” said Betsy Plattenburg, executive director of Curiosity Lab at Peachtree Corners. “They have done a great job of getting out the word about Curiosity Lab, among startups and established businesses, while also helping us develop ideas and strategies to engage our technology ecosystem.”

Curiosity Lab is one of the world’s only real-world environments for companies to test, demo and prove emerging technologies, including artificial intelligence, autonomous vehicles and smart city technology. The Lab launched in September of 2019.

“As one of the first real-world smart city ecosystems in the world, Curiosity Lab provides a unique opportunity for innovators to push the landscape of emerging technology,” said Arketi Group CEO Mike Neumeier, APR. “This forward-thinking organization is fueling innovation within the state of Georgia and far beyond, and it showcases how well executed public-private partnership can both drive technology and economic development forward.”

About Curiosity Lab at Peachtree Corners
Curiosity Lab is a 5G-powered autonomous vehicle and smart city technology living laboratory located in Peachtree Corners, Ga. – a northern suburb of Atlanta. The centerpiece of the lab is a 1.5-mile test and demo track which provides a real-world environment to prove out emerging Internet of Things (IoT)/connected device technologies – from self-driving machines and services, cloud robotics to countless more applications that will redefine the way people live and businesses operate into the future. Additional infrastructure includes a network operations center, smart poles, DSRC units, dedicated fiber and a 25,000-square-foot technology incubator. Additional information can be found at www.curiositylabptc.com.

About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, Featurespace, Iron Mountain, NCR, PRGX, Promethean and Stibo Systems. For more information, call 404-451-7832 or visit www.arketi.com.