Thursday, April 28, 2022

Arketi Group Explores the Metaverse & Examines B2B Marketing Trends

Firm hosts first-ever metaverse event bringing together B2B marketers, public affairs experts and communications professionals

ATLANTA – Apr. 28, 2022 – Arketi Group, a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth, held its first-ever event in the metaverse on April 28th at 11:00 a.m. ET.

Using Meta’s Horizon Workrooms, Arketi brought together a cross-section of the nation’s leading B2B marketing and communications professionals to explore, test and experience the metaverse first-hand. The event featured a presentation of Arketi’s 2022 B2B Marketing Trends led by CEO Mike Neumeier, APR, and discussion on how metaverse technologies are developing and possible use cases in B2B marketing and communications.

“Love it or hate it, whether it takes off or not, our foray into the metaverse will provide a unique opportunity for attendees to share their metaverse experience with fellow communicators in a fun, no-pressure environment,” said Neumeier. “We cannot predict where metaverse technologies will go from here, but we can test and explore them to ensure we as communicators are equipped for any and all possibilities.”

“While metaverse technologies are still in their infancy, they have the power to revolutionize remote communication and the way we tell stories – including methods we have not even visualized yet,” said Charles Askew, Interactive Director for Arketi Group. “As we discuss and debate how to incorporate this technology into our daily lives, Arketi’s first metaverse event is the perfect setting for B2B communicators to get first-hand experience they can take back and share within their organization.”

Arketi’s event hosted guests using both Meta’s Oculus Quest headset and attendees via web browser. If you are interested in seeing a video replay, please contact Jacob Hamilton at jhamilton@arketi.com.

About Arketi Group
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations generate revenue and accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, CHEP, DefenseStorm, FLEETCOR, Iron Mountain, NCR and Zyxel. For more information, call 404-451-7832 or visit www.arketi.com.