Arketi Insights

Bulletproof Your Marketing Budget

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How to build the case, lead the conversation and convince the C-suite

As marketers, we’re all familiar with the adage “Half my advertising dollars are wasted – I just don’t know which half.” During the past decade, our CEOs and CFOs have given up worrying about which half it is – they’ve just slashed the marketing budget, and left you to figure out where to make the savings.

So if you want more budget, you’d better have a bulletproof case for it.