Fast Facts

Millennials lead with enterprise technology buying power

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Arketi surveyed business technology buyers across the three major generational cohorts in the workforce today – baby boomers, Gen X and millennials.

From evaluating a problem to researching technology options, we sought to understand more about what moves BtoB tech buyers through the buying journey.

Contrary to what we might predict about millennials’ preference, this group does not rely solely on social channels.

Download your copy of the research findings below or check out our interactive infographic at: