Marketers: Are You Using the Right Content?
The Content Marketing Institute revealed that 70 percent of B2B marketers say they are creating more content than they did one year ago. But before you shut your door and start churning out white paper, case studies, videos and more, we urge you to Stop and Listen.
We are living in a buyer’s market. So before you join the marketers that are spending 28 percent of the total marketing budget on content marketing, simply stop selling and start listening to what your buyer wants. To help you do just that, we’ve developed an infographic to walk you through:
- The role of content in BtoB marketing
- Personas and the buyer’s decision process
- How to use content to meet buyers’ needs
Buyers are looking for content that speaks to them, not just about a company. When you change your content strategy to a customer-centric approach, you’ll begin to better meeting your buyers’ needs and “pull” them through the buying decision process.