October 17, 2024
Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections. You won’t find an opportunity like this anywhere else.
Our morning starts with a delicious breakfast and side of networking followed by our keynote speaker. Afterward, we break into roundtable sessions for candid conversations on marketing issues, trends and tactics. Our morning concludes at 11 AM sharp, so you can get back to your day – head buzzing with new ideas, opportunities and networking connections to follow up on!
Attendees continue to humble us with their positive feedback and thanks for the new ideas, opportunities and connections made at the Roundtable. Will we see you there?
We were thrilled to have Martina Lauchengco join us as our 2023 keynote speaker. In her recent book, LOVED: How to Rethink Marketing for Tech Products, Martina examines best-in-class product marketing and the leadership needed to transform how we go to market.
Why do great technology products fail? They get beaten by even greater product marketing.
Martina shared the fundamentals that separate the two, and how we as marketing leaders can build dynamic, customer-centric teams that achieve our products’ full market potential.
Associate Professor of Business at the University of Virginia’s Darden School of Business
Global Innovation Evangelist for Outreach and former Principal Analyst with Forrester
CMO of IEX Exchange and former CMO for NCR Corporation
Former SVP of Communications for Lendmark Financial Services
Author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business and Global Growth & Innovation Evangelist for Salesforce
Executive coach, serial entrepreneur and author of Leading Through the Turn
Executive coach and founder of True Depth