Welcome to Arketi Group.

We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.

DIGITAL TRANSFORMATION? We argue the CMO, not the CIO, should lead the charge. READ WHY

We do this using a combination of strategic public relations and digital marketing.

Here’s some of what we’ve delivered lately:

Website
AllCloud relaunches new website

Stemming from their growth through acquisition over the years, AllCloud recognized the need to redesign their website to promote a unified message across their various offerings. After a comprehensive vendor evaluation, they turned to Arketi to spearhead this initiative. Now with a dynamic and compelling new design, AllCloud has a cohesive new site that speaks to their vision, mission and compelling work for over 1000 global customers… and counting.
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INFOGRAPHIC
Arketi gives Sage diversity study powerful punch.

Sage asked Arketi to give its recently conducted Atlanta diversity initiative study a graphic lift to drive engagement ahead of an upcoming conference. Arketi transformed the study results narrative into a powerful image-based infographic that is designed to create impact and interest. Arketi also developed a series of social-friendly graphics based on the infographic that Sage will use to promote the study.
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MEDIA COVERAGE
NCR Silver One makes media debut during FinTech South

Chris Poelma, president and GM of NCR Silver, spoke with 11Alive’s Atlanta & Company morning show live from FinTech South to discuss Atlanta as a technology hub, the importance of data in consumer experience and growing trends towards cashless. NCR Silver also launched its new bundled payment solution, Silver One, during the event garnering additional media attention, including from trade publications like ATM Marketplace.
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MEDIA COVERAGE
Featurespace talks CX and security with FinTech outlets

As consumers’ demands for security and convenience continue to skyrocket, how can financial institutions (FIs) meet these demands and simultaneously protect customer data? Dave Excell, co-founder and CTO of Featurespace, discusses how a blend of technology and education can enhance the customer experience without diminishing security.
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MESSAGING
HighJump Refreshes Go-To-Market Messaging

The supply chain is quickly becoming more complex as consumer expectations rise around purchasing convenience, delivery speed, choice and adaptability. To address this shift, HighJump turned to Arketi for help in refreshing its messaging and sales presentation. The message definitely hits the mark as Gartner names HighJump a Leader in its 2019 Magic Quadrant for Warehouse Management Systems (WMS) report.
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MEDIA COVERAGE
CentralSquare Technologies’ acquisition news racks up trade and local press interviews

Simon Angove, CEO of CentralSquare Technologies, spoke with Government Technology about the company’s recent acquisition of infrastructure management firm Lucity and its overall mission to “provide technology that can serve as a force multiplier to agencies that, with limited budgets and resources, allows them to do more with less.” In addition to Government Technology, Arketi also secured interviews for Angove with Directions Magazine, Geospatial World, Government Computer News, Government Fleet, Kansas City Business Journal, Mergermarket, and Orlando Business Journal.
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WEBSITE
DefenseStorm relaunches brand and website

While DefenseStorm is busy working tirelessly to ensure the little guys in banking – community banks and credit unions – are staying compliant and secure from 20 million cyber events every day, its marketing partner, Arketi, is taking its brand to a new level. To debut this look to the public, Arketi built DefenseStorm a sleek and modern website.
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BRAND ACTIVATION
Stibo Systems activates global company messaging with new brand

With a unified, global company message in place, which Arketi developed, it was important for Stibo Systems to activate that message in a compelling way. Central to this was a messaging handbook for employees, spot-on sales presentation, print and digital advertising, and branded items. Once in place, Stibo Systems was ready to grow.
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BRANDING
Arketi Group designs jerseys for namesake hockey team

Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.” With hockey serving as a strong metaphor for today’s B2B marketing and PR arena, Arketi designed the jerseys worn by players on our hockey team.
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BRANDING
Azalea Health refreshes brand following merger

After expanding its offerings to serve ambulatory physician practices, rural health clinics, and community and critical-access hospitals, Azalea Health needed to unite two distinct brands into one following a merger. After evolving the color palette and iconography, we refreshed the company website and sales collateral.
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And here’s what people say about the results:

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News and events

From our blog

Eight Questions With: Euphemia Erikson
by Arketi
Eight Questions With: Victor Cooper
by Arketi
Eight Questions With: Tiffani Bova
by Emeka Okeke
Eight Questions With: Michelle Reape
by Arketi

What we’re tweeting

Arketi Group @ arketi
Oh boy, @toddpr and @Neume together in Buckhead. No doubt talking about @coxbusiness greatness — over a salad? https://t.co/itdma8Vpun
Arketi Group @ arketi
RT @highjump: "Total supply chain efficiency is no longer about what happens exclusively within the four walls of the warehouse"… https://t.co/NVTJsvHIpf
Arketi Group @ arketi
Glad to see @IronMountain (our client) on the move in Buckhead! https://t.co/Oh1mhgvfJh

Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.

We do this using a combination of strategic public relations and digital marketing.

AllCloud relaunches new website

Arketi gives Sage diversity study powerful punch.

NCR Silver One makes media debut during FinTech South

Featurespace talks CX and security with FinTech outlets

HighJump Refreshes Go-To-Market Messaging

CentralSquare Technologies’ acquisition news racks up trade and local press interviews

DefenseStorm relaunches brand and website

Stibo Systems activates global company messaging with new brand

Arketi Group designs jerseys for namesake hockey team

Azalea Health refreshes brand following merger

And here’s what people say about the results:

News and events

From our blog

What we’re tweeting

More Info

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