Welcome to Arketi Group.

We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.

DIGITAL TRANSFORMATION? We argue the CMO, not the CIO, should lead the charge. READ WHY

We do this using a combination of public relations and digital marketing strategies.

Here’s some of what we’ve done lately:

Website
New website generating great returns for Accounting firm Brady Ware

With an expanded set of offerings and renewed focus on marketing, BradyWare, a leading provider of customized accounting, tax and assurance services, needed a new web presence. Arketi delivered a website that not only clearly presents Brady Ware’s capabilities, working as both an information source to prospective clients and a lead source to the company, but generated a new client for the firm within the first 30 days after the site went live.
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Media Coverage
FeatureSpace discusses preventing financial fraud on Atlanta Tech Edge

Dave Excell, Co-founder and Chief Technology Officer of FeatureSpace, spoke with 11 Alive about helping protect consumers from credit card and bank fraud. Excell described the tech behind identifying fraudulent transactions, and how FeatureSpace can identify irregular patterns in consumer behavior.
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Website
GT Software reinvents their web presence

Fresh off of the heels of their messaging update, GT Software wanted a website to match their new message – From legacy to leading edge. We helped bring the site to life by applying a modern take to their existing website.
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Video Production
NetTracer powers lost and found heroes through new video

If you’ve ever lost your cell phone in an airport or a rental car, you know how frustrating it can be trying to get it back. NetTracer improves the customer experience with its free lost-and-found management service for travel providers. To promote the product, NetTracer executives wanted a clever video they could send to prospects.
Through a little movie magic, Arketi introduced prospects to a NetTracer “hero” – and demonstrated how NetTracer’s software can help travel providers’ lost-and-found woes disappear.
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Interactive content
Arketi Launches Testing ROI Calculator for Mobile Labs

Mobile Labs wanted a fun way to showcase their time and money savings for their mobile testing tool, deviceConnect.
By making the calculator simple to use with engaging stats and fun outputs, the calculator quickly became one of the most trafficked pages on their website.
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Data Visualization
A picture is worth a thousand words to PMG

All the big data in the world is useless if you can’t understand it. That’s why PMG turned to Arketi for help in presenting complex information – like automating onboarding processes – in a way that’s engaging and easy to understand.
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TRADESHOW
DefenseStorm refreshes brand for national tradeshow appearance

With new company messaging and a major industry show just 7 days away, DefenseStorm and its sales team needed a booth and sales materials – fast.
We created tradeshow banners that communicated the company’s value proposition, emails that drove prospects to the booth, and thought leadership content that continues to bring leads into the funnel long after the show.
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Media Coverage
NCR Silver highlights leadership style, motivations, and their big picture dream

Chris Poelma, NCR Silver president, sat down with CNN to discuss his leadership style and what motivates him to push NCR to the next level.
What makes NCR Silver stand apart? A clear mission: “Our purpose is to help small and medium business owners achieve their goals.”
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Website
FinTech Atlanta – working to build the global capital of financial technology

FinTech Atlanta's mission is to fund and fuel efforts to recruit, retain and expand businesses and jobs across the FinTech ecosystem in metro Atlanta and the state of Georgia.
We helped kickstart the movement with a sleek website, showcasing the brilliant minds Atlanta has to offer for the FinTech industry. The new site is packed with research, industry reports and interviews that explain what makes Atlanta the world's FinTech hub.
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And here’s what people say about the results:

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News & Events

From Our Blog

Need-to-Knows From the 2017 Tech CMO Roundtable
by Mike Neumeier, APR
40 B2B Tech Influencers to Know
by Mike Neumeier, APR
What Big Brands Have Taught Us About Content Marketing
by Star VanderHaar
Should Product and Company Name be One and the Same?
by Maddy Hewatt

What We’re Tweeting

Arketi Group @ arketi
A #FinTech bookend day. Starting with @FirstData and ending with @NCRCorporation go FinTech in Atlanta! https://t.co/38awNoxivl
Arketi Group @ arketi
Looking for #sharepoint #experts? Here's some you should know! @buckleyplanet @joeloleson @jshuey See the rest! https://t.co/jMOggHJFgZ
Arketi Group @ arketi
RT @TAG_Education: As we continue to thank our sponsors - A TREMENDOUS TU to Mike Neumeier and @arketi for their leadership, marketing… https://t.co/lfY8siCkN4

Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.

And here’s what people say about the results:

News & Events

From Our Blog

What We’re Tweeting

More Info