Welcome to Arketi Group.We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.
Here’s some of what we’ve done lately:
Using health insurance to cover just your critical body parts simply doesn’t make sense. Neither does protecting some of your systems from a data breach. With DefenseStorm’s cybersecurity and compliance solutions, credit unions are able to cover all of their systems and applications – not just the “critical” ones.
Iron Mountain partnered with Arketi for assistance in developing a promotional strategy to support a North America educational webcast series targeting customers. The first webcast featured 464 registrants with 49% (226) attending the webcast. Additionally, the webcast generated a sales pipeline of $124,000 in potential revenue – with 17 opportunities worth $21,000 already closed.
Looking to build their brand and market presence, Airbus Aerial commissioned Arketi Group to develop a series of brochures to highlight their aerial data gathering and analytics capabilities in industries including insurance/CAT response, electrical utilities and aviation.
Working with Equifax, Arketi developed a national consumer survey focused on financial literacy. Arketi pitched and secured interest from USA Today in using one of the key data points for its Snapshot feature. The Snapshot was highlighted in the Money section of the print edition of USA Today and on the home page of USAToday.com.
With each financial institution averaging 20 milion cyber-events a day, the cyberwars are rapidly heating up. DefenseStorm CEO Sean Feeney talks with finance and Atlanta media about how his company has built a cybersecurity and cybercompliance solution just for banking.
Small business guru Gene Marks cited Cox Business’ recent consumer survey in his column for the Washington Post. The national survey – developed by Arketi – focused on consumers’ perceptions of small businesses and what influences their decisions to shop or dine "small."
Working with Equifax, Arketi developed a national consumer survey focused on financial literacy. Some of the key findings included insight into consumer personal finance habits and what consumers would grade their knowledge of financial literacy. A playful Fast Facts sheet showcases the top take-aways.
To add a video punch to their redesigned website, GT Software and Arketi worked together to create three fast-paced product and corporate videos, which have been praised by their prospects and recognized as a Gold Winner from the Muse Creative Awards.
With an expanded set of offerings and renewed focus on marketing, BradyWare, a leading provider of customized accounting, tax and assurance services, needed a new web presence. Arketi delivered a website that not only clearly presents Brady Ware’s capabilities, working as both an information source to prospective clients and a lead source to the company, but generated a new client for the firm within the first 30 days after the site went live.
Dave Excell, Co-founder and Chief Technology Officer of FeatureSpace, spoke with 11 Alive about helping protect consumers from credit card and bank fraud. Excell described the tech behind identifying fraudulent transactions, and how FeatureSpace can identify irregular patterns in consumer behavior.
Fresh off of the heels of their messaging update, GT Software wanted a website to match their new message – From legacy to leading edge. We helped bring the site to life by applying a modern take to their existing website.
If you’ve ever lost your cell phone in an airport or a rental car, you know how frustrating it can be trying to get it back. NetTracer improves the customer experience with its free lost-and-found management service for travel providers. To promote the product, NetTracer executives wanted a clever video they could send to prospects.
Through a little movie magic, Arketi introduced prospects to a NetTracer “hero” – and demonstrated how NetTracer’s software can help travel providers’ lost-and-found woes disappear.
Mobile Labs wanted a fun way to showcase their time and money savings for their mobile testing tool, deviceConnect.
By making the calculator simple to use with engaging stats and fun outputs, the calculator quickly became one of the most trafficked pages on their website.
All the big data in the world is useless if you can’t understand it. That’s why PMG turned to Arketi for help in presenting complex information – like automating onboarding processes – in a way that’s engaging and easy to understand.
With new company messaging and a major industry show just 7 days away, DefenseStorm and its sales team needed a booth and sales materials – fast.
We created tradeshow banners that communicated the company’s value proposition, emails that drove prospects to the booth, and thought leadership content that continues to bring leads into the funnel long after the show.
Chris Poelma, NCR Silver president, sat down with CNN to discuss his leadership style and what motivates him to push NCR to the next level.
What makes NCR Silver stand apart? A clear mission: “Our purpose is to help small and medium business owners achieve their goals.”
FinTech Atlanta's mission is to fund and fuel efforts to recruit, retain and expand businesses and jobs across the FinTech ecosystem in metro Atlanta and the state of Georgia.
We helped kickstart the movement with a sleek website, showcasing the brilliant minds Atlanta has to offer for the FinTech industry. The new site is packed with research, industry reports and interviews that explain what makes Atlanta the world's FinTech hub.
by Rory Carlton
by Rory Carlton
by Rory Carlton
by Mike Neumeier, APR
Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.
