Welcome to Arketi Group.We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.
Here’s some of what we’ve done lately:
Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.” With hockey serving as a strong metaphor for today’s B2B marketing and PR arena, Arketi designed the jerseys worn by players on our hockey team.
After expanding its offerings to serve ambulatory physician practices, rural health clinics, and community and critical-access hospitals, Azalea Health needed to unite two distinct brands into one following a merger. After evolving the color palette and iconography, we refreshed the company website and sales collateral.
To drive home the idea that investing in relationships truly does make a difference, Frazier & Deeter and Arketi developed this video to demonstrate the firm’s long-term commitment to its clients by showcasing its support of PGA golfer and former world #1 ranked amateur golfer Ollie Schniederjans.
Wanting to keep webinar attendees engaged and provide a resource for viewers, Iron Mountain and Arketi Group created an eBook that covers highlights from its 2018 educational webinar series. Designed to be distributed via email marketing and paid advertising campaigns, the eBook will drive viewers to register for the 2019 webinar series.
To generate excitement and spark company growth around its unified, global company message, Stibo Systems and Arketi developed this high-energy video that showcases what Stibo Systems is all about to its customers, prospects, employees and partners around the world.
First Data released insightful information on cybersecurity to celebrate National Cybersecurity Awareness Month. Sliced it by generations (Boomers vs. Millennials are always fun) this interactive infographic draws visitors in and encourages engagement. Arketi conducted the national research study and brought it to life online with First Data.
Using health insurance to cover just your critical body parts simply doesn’t make sense. Neither does protecting some of your systems from a data breach. With DefenseStorm’s cybersecurity and compliance solutions, credit unions are able to cover all of their systems and applications – not just the “critical” ones.
Iron Mountain partnered with Arketi for assistance in developing a promotional strategy to support a North America educational webcast series targeting customers. The first webcast featured 464 registrants with 49% (226) attending the webcast. Additionally, the webcast generated a sales pipeline of $124,000 in potential revenue – with 17 opportunities worth $21,000 already closed.
Looking to build their brand and market presence, Airbus Aerial commissioned Arketi Group to develop a series of brochures to highlight their aerial data gathering and analytics capabilities in industries including insurance/CAT response, electrical utilities and aviation.
Working with Equifax, Arketi developed a national consumer survey focused on financial literacy. Arketi pitched and secured interest from USA Today in using one of the key data points for its Snapshot feature. The Snapshot was highlighted in the Money section of the print edition of USA Today and on the home page of USAToday.com.
by Arketi
by Malick Diomande
by Rory Carlton
by Rory Carlton
Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.
