Welcome to Arketi Group

We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.

We combine results-driven public relations and digital marketing. Our integrated model brings the best practices of each together. We believe marketing works best when you’re strategic, integrated, and consistent. Welcome to Arketi Group.

 

THE WORK WE DO
Cox Survey

QUANTIATIVE & QUALITATIVE RESEARCH

COX COMMUNICATIONS SPOTLIGHTS RURAL AMERICA

Cox continues its digital equity commitment by connecting underserved communities across America. Arketi helped Cox share its impact through survey research that was then translated into an integrated public relations campaign including an ebook, press release, Fast Facts overview, and social media animations.

THE VALUE OF SURVEY RESEARCH

Cantaloupe x Arketi

DIGITAL MARKETING

CHANGING THE GAME WITH CANTALOUPE

Arketi helped Cantaloupe, a retail technology provider, spread the word about its recent corporate acquisition through an integrated digital marketing and public relations campaign that leveraged the skills of our in-house Studio to share the news visually.

VIEW SIMILAR WORK

ATPC Website

WEBSITE

ATPC’S NEW LOOK

The American Transaction Processors Coalition (ATPC) needed a website to match its forward-looking, technology-centric approach to educating and engaging payments industry stakeholders, legislators, and bureaucrats. Following our proven process, we designed and launched a new website for ATPC that enlivened the user experience, kept more guests on-page, and reduced bounce rates.

OUR WEBSITE METHODOLOGY

Korber Benchmarking Assessment

Survey Campaign

Research and activation deliver leads

Körber Supply Chain partnered with Arketi Group to conduct a survey of consumers for insights into last-mile delivery trends. Using the most interesting findings, we developed an infographic, social animation series and press release, which drove more than 10,000 social impressions, coverage in trade media, and 90 sales leads.

CHECK OUT MORE RESULTS

DefenseStorm Assessment Tool

DEMAND GENERATION

ASSESSMENT TOOL GENERATES LEADS AND NURTURES BUYERS

Looking to engage with prospects and existing customers, DefenseStorm tapped Arketi to create an online self-assessment that helps users measure their cyber risk readiness. This benchmarking tool not only allows users to compare their performance against their peers, but also suggests areas of focus and ways to improve – all of which map back to DefenseStorm’s solutions.

READ THE CASE STUDY

Iron Mountain Education Series

DIGITAL MARKETING

Webinars that generate revenue? It can be done!

Iron Mountain’s industry webinar series gets bigger and bolder every year with Arketi – plus viewership and revenue continue to reach new heights.

GET ALL THE DETAILS

HOW WE DO IT

Arketi Group lives at the center of marketing, literally and figuratively.

You can find our name right in middle, but more importantly, our firm is built around the belief that marketing, PR, communications and sales are inseparable.

We also live and breathe B2B communications, and our expertise working with B2B technology firms is unparalleled. Regardless of industry, Arketi knows how to get audiences and stakeholders excited about B2B and the stories enabling our global economy – stories that would go untold without the perspective of a B2B specialist.

Explore our offerings and see how marketing generates revenue.

The Company we Keep
Arketi consistently delivers on its brand promise “where marketing generates revenue.”
Arketi’s strategic thought leadership program exceeded our expectations, generating three times our goal for media interest. Arketi continues to amplify us as a thought leader in sustainable supply chain.
Arketi brings strategy and creativity to every engagement, helping us grow our influence in the SMB market. The real value they bring comes from their ability to quickly grasp our objectives and act as an extension of our team.
Arketi produces stellar creative, powerful campaigns and meaningful results that drive our business forward.
Arketi executed on a Big Idea backed by a solid strategy that extended the data we owned and turned it into numerous successful campaigns, opening new doors for thought leadership – and revenue.
With a deep understanding of our company, the coverage Arketi secured grew our thought leadership platform and furthered our efforts to be a reliable source.
Our program is everything we envisioned, and I personally view Arketi as an extension of our team in making this happen.
Our partnership with Arketi helped position our brand among fintech leaders and is opening up opportunities for us to contribute to important stories shaping the industry.
Arketi helped us set the tone for driving subject matter expertise in our industry, which revitalized our webinar series and has had a lasting impact on our pipeline.
Arketi understands not only our industry landscape but also leveraged data creatively in an innovative tool that helped us drive qualified leads. Once again, Arketi delivered.
Quarter-over-quarter, Arketi’s strategic approach to media relations drives consistent thought leadership media coverage for Lendmark. Arketi is our PR partner of choice.
Arketi is a true leader in creating compelling communication programs, tackling the most daunting challenges with ease. Arketi applies its deep understanding to create bespoke solutions that shape the message dynamically in the market.
Our partnership with Arketi routinely delivers new opportunities for our executives to enhance their thought leadership in outlets that are key to our industry. Our work with Arketi has been extremely valuable to our marketing efforts.
Arketi’s strategic and consultative media relations drives consistent coverage for us – timely, thoughtful opportunities that make a meaningful impact on NCR’s public perception and share of voice. Arketi operates at the center of this initiative.
Arketi helped us translate our vision into reality with an engaging brand, meaningful message and marketing that excited our members and sponsors. Our collective work helped us raise double our funding goal.
Arketi understands our global B2B brand and the innovation-driven stories we have to share with our international audience. They help us bring our brand narrative to life in a way that excites media, customers, internal stakeholders and everyone in between.
Agylysys Logo
CHEP
Cox Communications
DefenseStorm Logo
DFIN Logo
Equifax Logo
Fiserv Logo
FLEETCOR
Iron Mountain Logo
Korber Supply Chain Logo
Lendmark Financial Logo
Metro Atlanta Chamber
Miller Zell
NCR Logo
Technology Association of Georgia
Zyxel Communications Logo
Let’s Get to Work
Let’s Get to Work

WHERE MARKETING GENERATES REVENUE

If you’re looking to engage audiences, fill the funnel, and convert prospects to customers – or to start a career at Arketi Group – we’d love to hear from you!

Explore our
thinking

Core is Arketi's monthly newsletter

Get up to speed with the latest technology marketing products and services. What works, what doesn't, what's new, what's now, and how to put it all into practice.

Browse the catalog
reading-core-red-couch

WEBINARS THAT GENERATE REVENUE? IT CAN BE DONE

Using Iron Mountain's information management expertise and thought leadership, we generated a sales pipeline of more than $200 million and $36 million in bookings.

Read the case study
Iron Mountain Webinar

Five Principles for Content Marketing

Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.

Download now

What we do best

Arketi's sizzle reel showcases our areas of expertise and offerings.

Give it a watch
Poster-wall-Thumbnail

Tech CMO Roundtable

Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections.

Request your seat
Tech CMO Roundtable

Core is Arketi's monthly newsletter

Get up to speed with the latest technology marketing products and services. What works, what doesn't, what's new, what's now, and how to put it all into practice.

Browse the catalog
reading-core-red-couch

WEBINARS THAT GENERATE REVENUE? IT CAN BE DONE

Using Iron Mountain's information management expertise and thought leadership, we generated a sales pipeline of more than $200 million and $36 million in bookings.

Read the case study
Iron Mountain Webinar

Five Principles for Content Marketing

Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.

Download now

What we do best

Arketi's sizzle reel showcases our areas of expertise and offerings.

Give it a watch
Poster-wall-Thumbnail

Tech CMO Roundtable

Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections.

Request your seat
Tech CMO Roundtable

Core is Arketi's monthly newsletter

Get up to speed with the latest technology marketing products and services. What works, what doesn't, what's new, what's now, and how to put it all into practice.

Browse the catalog
reading-core-red-couch

WEBINARS THAT GENERATE REVENUE? IT CAN BE DONE

Using Iron Mountain's information management expertise and thought leadership, we generated a sales pipeline of more than $200 million and $36 million in bookings.

Read the case study
Iron Mountain Webinar

Five Principles for Content Marketing

Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.

Download now

What we do best

Arketi's sizzle reel showcases our areas of expertise and offerings.

Give it a watch
Poster-wall-Thumbnail

Tech CMO Roundtable

Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections.

Request your seat
Tech CMO Roundtable