Welcome to Arketi Group.

We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.

DIGITAL TRANSFORMATION? We argue the CMO, not the CIO, should lead the charge. READ WHY

We do this using a combination of strategic public relations and digital marketing.

Here’s some of what we’ve delivered lately:

MEDIA COVERAGE
NCR Silver One makes media debut during FinTech South

Chris Poelma, president and GM of NCR Silver, spoke with 11Alive’s Atlanta & Company morning show live from FinTech South to discuss Atlanta as a technology hub, the importance of data in consumer experience and growing trends towards cashless. NCR Silver also launched its new bundled payment solution, Silver One, during the event garnering additional media attention, including from trade publications like ATM Marketplace.
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MEDIA COVERAGE
Featurespace talks CX and security with FinTech outlets

As consumers’ demands for security and convenience continue to skyrocket, how can financial institutions (FIs) meet these demands and simultaneously protect customer data? Dave Excell, co-founder and CTO of Featurespace, discusses how a blend of technology and education can enhance the customer experience without diminishing security.
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MESSAGING
HighJump Refreshes Go-To-Market Messaging

The supply chain is quickly becoming more complex as consumer expectations rise around purchasing convenience, delivery speed, choice and adaptability. To address this shift, HighJump turned to Arketi for help in refreshing its messaging and sales presentation. The message definitely hits the mark as Gartner names HighJump a Leader in its 2019 Magic Quadrant for Warehouse Management Systems (WMS) report.
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MEDIA COVERAGE
CentralSquare Technologies’ acquisition news racks up trade and local press interviews

Simon Angove, CEO of CentralSquare Technologies, spoke with Government Technology about the company’s recent acquisition of infrastructure management firm Lucity and its overall mission to “provide technology that can serve as a force multiplier to agencies that, with limited budgets and resources, allows them to do more with less.” In addition to Government Technology, Arketi also secured interviews for Angove with Directions Magazine, Geospatial World, Government Computer News, Government Fleet, Kansas City Business Journal, Mergermarket, and Orlando Business Journal.
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WEBSITE
DefenseStorm relaunches brand and website

While DefenseStorm is busy working tirelessly to ensure the little guys in banking – community banks and credit unions – are staying compliant and secure from 20 million cyber events every day, its marketing partner, Arketi, is taking its brand to a new level. To debut this look to the public, Arketi built DefenseStorm a sleek and modern website.
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BRAND ACTIVATION
Stibo Systems activates global company messaging with new brand

With a unified, global company message in place, which Arketi developed, it was important for Stibo Systems to activate that message in a compelling way. Central to this was a messaging handbook for employees, spot-on sales presentation, print and digital advertising, and branded items. Once in place, Stibo Systems was ready to grow.
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BRANDING
Arketi Group designs jerseys for namesake hockey team

Whether wearing pads and skates or suits and dress shoes, the wisest players follow the wisdom once shared by hockey legend Wayne Gretzky, “Don’t skate to where the puck is – skate to where it’s going to be.” With hockey serving as a strong metaphor for today’s B2B marketing and PR arena, Arketi designed the jerseys worn by players on our hockey team.
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BRANDING
Azalea Health refreshes brand following merger

After expanding its offerings to serve ambulatory physician practices, rural health clinics, and community and critical-access hospitals, Azalea Health needed to unite two distinct brands into one following a merger. After evolving the color palette and iconography, we refreshed the company website and sales collateral.
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VIDEO
For Frazier & Deeter, it’s all about relationships that matter

To drive home the idea that investing in relationships truly does make a difference, Frazier & Deeter and Arketi developed this video to demonstrate the firm’s long-term commitment to its clients by showcasing its support of PGA golfer and former world #1 ranked amateur golfer Ollie Schniederjans.
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EBOOK
Iron Mountain uses eBook to drive engagement

Wanting to keep webinar attendees engaged and provide a resource for viewers, Iron Mountain and Arketi Group created an eBook that covers highlights from its 2018 educational webinar series. Designed to be distributed via email marketing and paid advertising campaigns, the eBook will drive viewers to register for the 2019 webinar series.
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And here’s what people say about the results:

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News and events

From our blog

Eight Questions With: Michelle Reape
by Arketi
Eight Questions With: Terrie O’Hanlon
by Arketi
Eight Questions With: Todd Smith
by Arketi
Eight Questions With: Angela Culver
by Emeka Okeke

What we’re tweeting

Arketi Group @ arketi
Great insights from @LeapfrogIT @ControlScan @DefenseStorm @MMMTechLaw on Tech Executive Comp @TERATL — comp = comp… https://t.co/fb5g9tic5u
Arketi Group @ arketi
Full house taking Tech Exec Comp at @TERATL and a killer panel @DefenseStorm @ControlScan @LeapfrogIT @MMMTechLaw https://t.co/Em0YeyxLlG
Arketi Group @ arketi
RT @Marija_ZS: As a lifelong learner, I often look to other industries for inspiration as a marketing and communications professio… https://t.co/gjTSs9teh4

Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.

And here’s what people say about the results:

News and events

From our blog

What we’re tweeting

More Info