Welcome to Arketi Group.

We help B2B tech companies engage audiences, fill the funnel, and convert prospects to customers.

DIGITAL TRANSFORMATION? We argue the CMO, not the CIO, should lead the charge. READ WHY

We do this using a combination of strategic public relations and digital marketing.

Here’s some of what we’ve delivered lately:

Media Coverage
CentralSquare Voice of the Citizen Survey Featured in Newsweek

Wanting to explore citizen sentiment of public safety in their cities and towns, CentralSquare partnered with Arketi to field a national survey with U.S. residents over the age of 18. Findings, reported by Newsweek, showed that nearly one in three Americans fear an active shooting incident in their community. In addition to sharing the research with the media, Arketi developed an infographic from key insights.
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Infographic
PMG Debuts Animated Infographic

When PMG wanted an innovative way to communicate how low-code business platforms can integrate with robotics process automation (RPA), it teamed up with Arketi to develop an animated comic strip. The story cleverly illustrates how RPA and workflow automation can work together to drive digital transformation within any organization. So, come along on the road trip and see where the journey leads to…
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Media coverage
NCR Featured in Restaurant Dive

Artificial intelligence is becoming a crucial asset in the restaurant technology playbook. But as many brands invest in consumer-facing products like automated drive-thrus and in-store kiosks, experts argue that back-of-house improvement will have the biggest impact on bottom lines.
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ie: Media Coverage, Website, Branding
NCR Featured in Modern Restaurant Management

According to the 2019 National Restaurant Association and Technomic study, Harnessing Technology to Drive Off-Premise Sales,58 percent of restaurant occasions are off-premise. Of those, 39 percent are drive-thru, 34 percent delivery and 29 percent takeout. Welcome to the era of the multichannel kitchen where restaurateurs must skillfully juggle dine-in, drive-thru, takeout and delivery to remain relevant and meet hungry patrons’ changing wants and needs
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Infographic development and animation
Promethean launches State of Technology Report

In the ever-changing world of education technology, edtech leader Promethean is keeping on the pulse of current issues and emerging trends with its first annual State of Technology Report. Arketi brought the findings to life with a custom infographic detailing key stats and animated assets to utilize on social media.
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Survey/media coverage
Cox releases A+ Education Connection survey

In conjunction with back-to-school, Cox aimed to explore consumer sentiment around the role technology plays (or should play) in children’s education. Arketi developed and executed an industry survey, then used compelling insights to create an infographic. The survey created a buzz among education media, notably securing coverage in EdTech Digest.
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Website
AllCloud relaunches new website

Stemming from their growth through acquisition over the years, AllCloud recognized the need to redesign their website to promote a unified message across their various offerings. After a comprehensive vendor evaluation, they turned to Arketi to spearhead this initiative. Now with a dynamic and compelling new design, AllCloud has a cohesive new site that speaks to their vision, mission and compelling work for over 1000 global customers… and counting.
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INFOGRAPHIC
Arketi gives Sage diversity study powerful punch.

Sage asked Arketi to give its recently conducted Atlanta diversity initiative study a graphic lift to drive engagement ahead of an upcoming conference. Arketi transformed the study results narrative into a powerful image-based infographic that is designed to create impact and interest. Arketi also developed a series of social-friendly graphics based on the infographic that Sage will use to promote the study.
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MEDIA COVERAGE
NCR Silver One makes media debut during FinTech South

Chris Poelma, president and GM of NCR Silver, spoke with 11Alive’s Atlanta & Company morning show live from FinTech South to discuss Atlanta as a technology hub, the importance of data in consumer experience and growing trends towards cashless. NCR Silver also launched its new bundled payment solution, Silver One, during the event garnering additional media attention, including from trade publications like ATM Marketplace.
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MEDIA COVERAGE
Featurespace talks CX and security with FinTech outlets

As consumers’ demands for security and convenience continue to skyrocket, how can financial institutions (FIs) meet these demands and simultaneously protect customer data? Dave Excell, co-founder and CTO of Featurespace, discusses how a blend of technology and education can enhance the customer experience without diminishing security.
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And here’s what people say about the results:

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News and events

From our blog

Eight Questions With: Stacy Sutton
by Arketi
Eight Questions With: Megan Smit
by Arketi
Eight Questions With: Ron McMurtrie
by Arketi
Eight Questions With: Karen Miller Russell
by Arketi

What we’re tweeting

Arketi Group @ arketi
RT @TERATL: The best of Atlanta's tech community turned out this morning to recognize John Yates with the John Imlay Leadership… https://t.co/YivkuwZON6
Arketi Group @ arketi
Taking in the awesome art @NCRCorporation https://t.co/R8UIOU4E0u
Arketi Group @ arketi
Celebrating John Yates @MMM_Law for his contributions to Atlanta’s Technology ecosystem @TERATL https://t.co/C5oaQUREcl

Arketi Group is a high-tech PR and digital marketing firm in Atlanta, Georgia, focused on B2B technology, public relations and digital marketing for business-to-business products and services. Arketi Group specializes in helping B2B companies with advertising, marketing, PR, social media, thought leadership, branding, marketing communications, strategy, website design, interactive content, demand generation, content marketing, lead generation, marketing automation and lead nurturing.

And here’s what people say about the results:

News and events

From our blog

What we’re tweeting

More Info