B2B Digital Marketing & PR Agency | Named a Top B2B Shop

We do this using a combination of strategic public relations and digital marketing. Our integrated model brings the best practices of each of these services together. We believe marketing works best when you’re strategic, integrated, and consistent. Welcome to Arketi Group.

THE WORK WE DO

DEMAND GENERATION

ASSESSMENT TOOL GENERATES LEADS AND NURTURES BUYERS

Looking to engage with prospects and existing customers, DefenseStorm tapped Arketi to create an online self-assessment that helps users measure their cyber risk readiness. This benchmarking tool not only allows users to compare their performance against their peers, but also suggests areas of focus and ways to improve – all of which map back to DefenseStorm’s solutions.

TAKE A DEEPER DIVE

WEBSITE

Fintwist launches new website

Fintwist caters its prepaid solutions to three highly specific audiences: employers, employees and partners. To get its message across, Fintwist partnered with Arketi to construct its website to present specific solutions and communications for each group.

VIEW SIMILAR WORK

PUBLIC RELATIONS

Product launch garners trade media & industry analyst attention

AI is accelerating technology innovation – and that’s no less true for call centers. Launching a first-of-its-kind tool that predicts agent attrition with 80% accuracy, Arketi helped Intradiem share its product with the world and secure organic coverage in publications like Call Centre Helper, Customer Magazine and Contact Center World, in addition to several product briefings with industry analysts.

OUR PR APPROACH

Survey Campaign

Research and activation deliver leads

Körber Supply Chain partnered with Arketi Group to conduct a survey of consumers for insights into last-mile delivery trends. Using the most interesting findings, we developed an infographic, social animation series and press release, which drove more than 10,000 social impressions, coverage in trade media, and 90 sales leads.

CHECK OUT MORE RESULTS

DIGITAL MARKETING

Gift Card Gauge Enlightens Retail Market

Fiserv and Arketi Group launched the Gift Card Gauge to better understand U.S. consumers’ gift card spending habits. A multi-year campaign, the Gift Card Gauge is a combination of research and digital marketing that drives inbound client inquiries, media coverage and industry engagement.

READ THE CASE STUDY

DIGITAL MARKETING

Webinars that generate revenue? It can be done!

Iron Mountain’s industry webinar series gets bigger and bolder every year with Arketi – plus viewership and revenue continue to reach new heights.

GET ALL THE DETAILS

HOW WE DO IT

Arketi Group lives at the center of marketing, literally and figuratively.

You can find our name right in middle, but more importantly, our firm is built around the belief that marketing, PR, communications and sales are inseparable.

We also live and breathe B2B communications, and our expertise working with B2B technology firms is unparalleled. Regardless of industry, Arketi knows how to get audiences and stakeholders excited about B2B and the stories enabling our global economy – stories that would go untold without the perspective of a B2B specialist.

Explore our offerings and see how marketing generates revenue.

BRANDING

DIGITAL MARKETING

INTERACTIVE

MARKETING STRATEGY

MESSAGING

PRODUCT MARKETING

PUBLIC RELATIONS

The Company we Keep

Arketi consistently delivers on its brand promise “where marketing generates revenue.”

Arketi’s strategic thought leadership program exceeded our expectations, generating three times our goal for media interest. Arketi continues to amplify us as a thought leader in sustainable supply chain.

Arketi brings strategy and creativity to every engagement, helping us grow our influence in the SMB market. The real value they bring comes from their ability to quickly grasp our objectives and act as an extension of our team.

Read the case study

Arketi produces stellar creative, powerful campaigns and meaningful results that drive our business forward.

Check out the case study

Arketi executed on a Big Idea backed by a solid strategy that extended the data we owned and turned it into numerous successful campaigns, opening new doors for thought leadership – and revenue.

With a deep understanding of our company, the coverage Arketi secured grew our thought leadership platform and furthered our efforts to be a reliable source.

Our program is everything we envisioned, and I personally view Arketi as an extension of our team in making this happen.

Read the case study

Our partnership with Arketi helped position our brand among fintech leaders and is opening up opportunities for us to contribute to important stories shaping the industry.

Arketi helped us set the tone for driving subject matter expertise in our industry, which revitalized our webinar series and has had a lasting impact on our pipeline.

See how we did it

Arketi understands not only our industry landscape but also leveraged data creatively in an innovative tool that helped us drive qualified leads. Once again, Arketi delivered.

Quarter-over-quarter, Arketi’s strategic approach to media relations drives consistent thought leadership media coverage for Lendmark. Arketi is our PR partner of choice.

Arketi is a true leader in creating compelling communication programs, tackling the most daunting challenges with ease. Arketi applies its deep understanding to create bespoke solutions that shape the message dynamically in the market.

Our partnership with Arketi routinely delivers new opportunities for our executives to enhance their thought leadership in outlets that are key to our industry. Our work with Arketi has been extremely valuable to our marketing efforts.

Arketi’s strategic and consultative media relations drives consistent coverage for us – timely, thoughtful opportunities that make a meaningful impact on NCR’s public perception and share of voice. Arketi operates at the center of this initiative.

Read the case study

Arketi helped us translate our vision into reality with an engaging brand, meaningful message and marketing that excited our members and sponsors. Our collective work helped us raise double our funding goal.

READ THE CASE STUDY

Arketi understands our global B2B brand and the innovation-driven stories we have to share with our international audience. They help us bring our brand narrative to life in a way that excites media, customers, internal stakeholders and everyone in between.

Let’s Get to Work

WHERE MARKETING GENERATES REVENUE

If you’re looking to engage audiences, fill the funnel, and convert prospects to customers – or to start a career at Arketi Group – we’d love to hear from you!

Get in touch

View Careers

Explore our
thinking

Core is Arketi's monthly newsletter

Get up to speed with the latest technology marketing products and services. What works, what doesn't, what's new, what's now, and how to put it all into practice.

Browse the catalog

WEBINARS THAT GENERATE REVENUE? IT CAN BE DONE

Using Iron Mountain's information management expertise and thought leadership, we generated a sales pipeline of more than $200 million and $36 million in bookings.

Read the case study

Five Principles for Content Marketing

Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.

Download now

What we do best

Arketi's sizzle reel showcases our areas of expertise and offerings.

Give it a watch

Tech CMO Roundtable

Each year, Arketi Group brings together 70+ B2B marketing and communications executives for a morning of inspiration, candid discussion, learning opportunities and face-to-face connections.

Request your seat