To compete, your site needs more than a code refresh. It needs to:
Below, check out the recording of our webinar from November 13, 2025 as we unpacked what GEO is, what’s changing (and what’s not), and how B2B marketers can build websites that rank and convert in the GenAI era.
Executive Interactive Director
Charles Askew serves as Arketi’s Executive Interactive Director and has been with the firm for nearly two decades. He leads the development of websites, digital tools, videos, animations, and a wide range of other interactive projects. Simply put, if there’s a digital element to be built or executed, Charles and his team of developers and UX experts are the ones to call.
With extensive experience in HTML5, CSS3, JavaScript, PHP, MySQL, and multiple Content Management Systems, Charles brings both technical depth and creative vision to every project. His passion for photography and videography has also evolved into a professional specialty—he is an accomplished producer and cameraperson who has traveled across the country helping clients tell their stories through video.
In Arketi Live’s “The Age of Agile Websites,” Arketi Executive Creative Director Jason Andrews and Cantaloupe CMO Elyssa Steiner explored how B2B websites must evolve beyond static assets into agile brand platforms that grow with the business and adapt in real time.
The Definitive Guide to B2B Marketing distills decades of experience helping B2B technology companies drive measurable growth through integrated marketing and communications.
Fintwist needed a modern, agile website designed to serve two distinct audiences – employers and employees – while seamlessly managing traffic from millions of users relying on its prepaid cards
How do four generations of B2B technology buyers decide what to purchase? We asked enterprise B2B buyers – Gen Z, Millennials, Gen Xers and Baby Boomers – about their role in the process. Their responses revealed emerging trends as one cohort steadily exits the workforce and confirmed some expectations as others continue to grow into leadership roles.
In Arketi Live’s “The Age of Agile Websites,” Arketi Executive Creative Director Jason Andrews and Cantaloupe CMO Elyssa Steiner explored how B2B websites must evolve beyond static assets into agile brand platforms that grow with the business and adapt in real time.
The Definitive Guide to B2B Marketing distills decades of experience helping B2B technology companies drive measurable growth through integrated marketing and communications.
Fintwist needed a modern, agile website designed to serve two distinct audiences – employers and employees – while seamlessly managing traffic from millions of users relying on its prepaid cards
How do four generations of B2B technology buyers decide what to purchase? We asked enterprise B2B buyers – Gen Z, Millennials, Gen Xers and Baby Boomers – about their role in the process. Their responses revealed emerging trends as one cohort steadily exits the workforce and confirmed some expectations as others continue to grow into leadership roles.
In Arketi Live’s “The Age of Agile Websites,” Arketi Executive Creative Director Jason Andrews and Cantaloupe CMO Elyssa Steiner explored how B2B websites must evolve beyond static assets into agile brand platforms that grow with the business and adapt in real time.
The Definitive Guide to B2B Marketing distills decades of experience helping B2B technology companies drive measurable growth through integrated marketing and communications.
Fintwist needed a modern, agile website designed to serve two distinct audiences – employers and employees – while seamlessly managing traffic from millions of users relying on its prepaid cards
How do four generations of B2B technology buyers decide what to purchase? We asked enterprise B2B buyers – Gen Z, Millennials, Gen Xers and Baby Boomers – about their role in the process. Their responses revealed emerging trends as one cohort steadily exits the workforce and confirmed some expectations as others continue to grow into leadership roles.