Payments & Financial Technology
Content Marketing
Digital Marketing
Messaging
Website
For too long, employers and their workforces have been tied to outdated payroll systems. Bi-weekly paychecks and rigid payroll cycles restrict workers who are struggling to meet financial obligations, while also leaving employers with limited resources to support their staffs’ financial health.
But financial technology leaders like Fintwist are changing the game. With innovative on-demand pay solutions, Fintwist empowers employees to access their earned wages immediately after a shift – providing financial freedom and helping employers attract and retain talent.
Fintwist’s website, however, wasn’t meeting its potential. It needed a modern, tailored design to serve two distinct audiences – employers and employees – while seamlessly managing traffic from millions of users relying on its prepaid cards.
We launched our engagement with a half-day Unearth Workshop, gathering insights from Fintwist’s team and analyzing visitor behavior. The goal was clear: understand the needs of both employers and employees, identify their pain points, and craft a user experience to address each audience.
Our collaborative workshop revealed two distinct needs for the website:
With these findings in hand, Arketi crafted a production schedule for building and launching an agile, interactive website.
Our first step was to create the information architecture – detailing the new website’s navigation, where content or assets would live, and the overall user experience. We then refined the architecture into page wireframes featuring all key components and
, lastly, into a polished design that combined visual appeal with functionality.
At the same time, Arketi’s content experts refined Fintwist’s messaging to resonate with each audience. A clear, segmented message map was developed to ensure employers and employees were engaged, whether they were an HR professional exploring payroll solutions or a worker seeking support.
With the design and messaging complete, Arketi set out to code the website platform and craft each page. Content development was ongoing as the website was developed, enabling a seamless process of uploading copy, imagery, custom icons, and interactive resources tailored to each audience.
%
INCREASE
in time on page
%
DECREASE
in bounce rates
%
INCREASE
in overall sessions
MARC SCHROEDER
Head of Marketing for Prepaid
Fintwist
Following Arketi’s proven methodology, our engagement culminated in an agile, responsive website that not only looked great but delivered an intuitive user experience.
Ahead of schedule, Arketi also delivered the website within five months. And the impact quickly felt. Within six months of launch, Fintwist achieved a:
With its redesigned website, Fintwist now has a digital platform that reflects the innovation of its solutions and supports its mission to modernize the way employees are paid.
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When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.
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