Arketi’s thought leadership series is comprised of technology PR and marketing webinars aimed at examining some of the latest trends and best practices in the BtoB world. With them, we share informational vital to any organization looking to generate results and accelerate growth through intelligent strategy, branding, marketing and public relations.
To view one of our past webinars, fill out the form to the right.
What You May Not Know About BtoB Tech Marketing in 2013
The sixth annual Technology CMO Roundtable, presented by Arketi and our media partner PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. With more than 50 marketing and PR executives at 14 roundtables, this was the largest such event to date. In this 30-minute webinar replay, Arketi Group Principal Mike Neumeier, APR takes an in-depth look at three of the five major themes that emerged.
Why Marketing Automation Fails
Despite explosive market growth and surveys that show real ROI, BtoB marketers still feel their automated lead nurture systems have failed to live up to expectations. In this 30-minute webinar replay, Arketi Group Vice President and Practice Director of Lead Nurturing Micky Long provides tips and ideas you can implement immediately to improve your lead nurturing activities and overcome the top three Marketing Automation challenges.
How to Give a Presentation in 9 Words
A presentation is a conversation. People come to hear you talk, not to be lectured. A good talk – a great talk – is the most powerful way to persuade people, to excite them, to encourage them, to energize them. It’s the key to unlocking business success. In this 30-minute webinar replay, Arketi Group Principal Rory Carlton provides a step-by-step guide for preparing and delivering an effective presentation — in just nine words.
Turning Customers Into Brand Spokespersons
Social media has changed the way companies and brands interact and respond to customers as Facebook, Twitter and LinkedIn make it easy for a customer to share a positive or negative brand story with hundreds or thousands of people in a matter of seconds. With this as a backdrop, it is more important than ever to drive customer satisfaction levels and, moreover, turn those happy customers into brand advocates.
Does Your Marketing Measurement Map To What Matters?
Today you can measure anything...tweets, hits, in-bound calls, site visitors, click-throughs , booth visitors, awareness, preference, CPM, CPC…the list is nearly endless. The question is – does what you are measuring, or thinking about measuring, matter to the business? In this 30-minute webinar replay, Arketi Group Principal Mike Neumeier, APR covers the four stages of measurement and how they interplay with collaboration and commitment both within and outside an organization.
Drive Buyer Intimacy and Deliver More Revenue
Building a deep, personal relationship with your buyer is critical to BtoB marketers. Knowing your buyers and their true needs gives BtoB marketers the upper hand in moving individuals though the sales cycle and ultimately converting them from prospect to customer. In this 30-minute webinar replay, Arketi Group Vice President Micky Long covers five ways implementing a marketing automation solution can help you build better intimacy with prospects.
Building a Case for Automating Lead Nurturing
B2B marketers are struggling to stay connected to key prospects as sales cycles get longer. Fortunately, this challenge is not insurmountable. Arketi Group Vice President Micky Long outlines how a compelling business case for automating lead nurturing combines a number of different strategic components. Marketers must be willing to collaborate with their counterparts in Sales, solicit buy-in from key executives and decision makers, and develop a comprehensive plan to ensure a seamless implementation.
Social Media’s Role in the BtoB World
Arketi Group Principal Mike Neumeier, APR, examines the role of social media in the BtoB marketing mix and details key components of effective social media strategies. In addition to providing real world case studies of BtoB companies successfully leveraging social media, Neumeier shares results from the 2009 Arketi Web Watch Survey, which seeks to understand the use of social media technology among BtoB journalists.
Uniting Messaging and Segmentation for Better Marketing Results
Arketi Group Principal Sami Jajeh details key tenets and steps for successfully positioning a BtoB organization. Specifically, Sami Jajeh showcases how savvy companies are uniting the messaging and segmentation exercises to develop an over-arching message that works for the corporate level, vertical markets and different product or service lines.