In today’s complex and fast-paced business environment, it can be tempting to “just try something” and see what happens. To move beyond wishful thinking and generate tangible results requires specific goals and a well-crafted marketing action plan.
We are believers in balancing thinking and doing. Understanding that working to explore new ideas helps us execute programs and plans that drive more revenue for our clients. We push ourselves and our clients to think early, often and over again. Here you will find some of our latest thinking. We invite you to tap into the following:
Select
CORE
5 best practices for building a B2B website
When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.
CORE
Sound strategies for a successful planning workshop
Orchestrating a successful planning workshop is a challenge for many executives. Ongoing execution, resource constraints, evolving priorities, and urgent crises all tend to distract leaders from sitting down with their teams to strategize and plan for next year.
eBook
Arketi’s Five Principles for a Compelling B2B Visual Brand
When well executed, a brand can evoke emotion, portray experiences, and communicate benefits. Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies over two decades. We’ve distilled these learnings into five principles for building a knock-their-socks-off brand.
CORE
Five principles for a compelling B2B visual brand
Arketi Group’s branding process was honed across more than 200 engagements with B2B tech companies. We’ve refined our methodology over two decades, from which we’ve distilled these five principles for building a knock-their-socks-off brand.
Insight
HOW THE S.C.O.R.E. TEST SHARPENS B2B BRAND MESSAGING
Whether you’re a young company trying to make your mark or an established company trying to
revamp your message, it’s helpful to have benchmarks to validate your message against. That’s why
our team developed the SCORE test – five measurements to understand how well your message
reaches your audiences, and how likely it is to keep them engaged.
eBook
Transform Go-To-Market Strategy & Execution with B2B Product Marketing
Marketing and selling a B2B product is complex. For sellers, getting the right message to the right audience, in the right format, and through the right channels, is a multi-dimensional challenge. To succeed, smart B2B companies must clearly understand their target market, uniquely position their product, and find innovative ways to generate demand. How do they do it? Product Marketing.
CORE
Five principles to transform go-to-market strategy & execution with product marketing
Arketi’s product marketing practice is crafted to solve some of the most pressing go-to-market challenges. Our approach is grounded in these five principles for transforming your go-to-market strategy and execution.
CORE
How Four Generations of B2B Buyers Purchase Technology
Arketi surveyed four generations of B2B technology buyers – Gen Z, Millennials, Gen X, and Baby Boomers – about their B2B buying habits, preferences, and what resources they turn to throughout each phase of the sales funnel, from top to bottom. These were our top takeaways.
eBook
Five Principles for Creating & Activating Powerful B2B Messaging
Our messaging process was developed and refined over the course of more than 200 engagements working alongside B2B technology providers. We’ve put this methodology to the test for more than two decades, and we’ve built it around these five principles for developing and activating powerful B2B messaging.
Insight
Four Generations Reveal
How They Make B2B Purchases
How do four generations of B2B technology buyers decide what to purchase? We asked enterprise B2B buyers – Gen Z, Millennials, Gen Xers and Baby Boomers – about their role in the process. Their responses revealed emerging trends as one cohort steadily exits the workforce and confirmed some expectations as others continue to grow into leadership roles.
CORE
Building Data-Driven Campaigns
Survey research can uncover a treasure trove of valuable insights and information. The trick is translating that data into an effective, interesting narrative and launching a well-executed campaign to share it with stakeholders.
Insight
Top 10 B2B Marketing Trends for 2024
It’s not every day you get the brainpower of a room filled with marketing pros willing to share their perspectives and insights. But that is exactly what the Annual Tech CMO Roundtable is: a one-of-a-kind opportunity to share valuable ideas and draw inspiration from fellow marketing leaders. Here were our top takeaways.
CORE
Translating Logistics Expertise Into Thought Leadership
When you’re in the business of third-party logistics (3PL), your job is to make supply chains run like clockwork behind the scenes – but you can’t be invisible when it comes to marketing yourself. That’s why Kenco turned to Arketi Group to build brand awareness through a public relations program that would showcase its depth of subject matter experts and thought leadership.
CORE
Why marketers should follow the Rule of Seven
Buyers may be open to your message, but too often content drowns in a sea of sameness. A well-executed, creative and out-of-the-box piece of cornerstone content can position your company as a thought leader in a field of me-toos.
CORE
Happy Holidays!
As 2024 approaches, we’re celebrating and reflecting on another fantastic year working alongside each other and our tight-knit community of marketers and communicators.
Insight
Follow the Rule of 7
At Arketi, we believe a great piece of content should never stand alone. The Rule of Seven helps you look beyond a singular piece of content to understand how different slices play into your broader strategy
CORE
Top 10 B2B Marketing Trends for 2024
The 17th Annual Tech CMO Roundtable was a one-of-a-kind opportunity to share valuable ideas and draw inspiration from fellow marketing leaders. We took those conversations and distilled them into Arketi’s Top 10 B2B Marketing Trends for 2024.
Insight
Marketing Workshops
Designed For Success
Arketi Group has helped scores of clients build and host annual planning workshops that accelerate your team growth and marketing execution. Our approach combines logic and imagination to help you visualize your organization’s marketing goals and the steps needed to achieve them.
CORE
Educate, entertain, engage: writing the book on lead generation
Buyers may be open to your message, but too often content drowns in a sea of sameness. A well-executed, creative and out-of-the-box piece of cornerstone content can position your company as a thought leader in a field of me-toos.
Insight
Consumer Pulse: 2023 Grocery Shopping Habits
Arketi Group’s 2023 Consumer Pulse on Grocery Shopping examined U.S. adults and their grocery habits – including, how, when, where and what they shop for.
CORE
Five Principles for Powerful B2B Messaging
Arketi Group’s messaging process has been refined throughout the course of more than 250 engagements with B2B technology providers. We’ve put our methodology to the test for more than two decades, and we’ve distilled it into five principles for developing and activating powerful B2B messaging.
CORE
Stryten Energy Powers Up Media Relations
Looking to share its unique perspective and thought leadership, Stryten Energy engaged Arketi Group to establish itself as the authority on lead, lithium and vanadium redox flow battery (VRFB) technologies.
CORE
In the Trenches: Messaging with Sarah Stansberry
Conversations with real-world B2B marketers doing hands-on marketing that generates revenue and accelerates growth.
CORE
Does AI have a role in content marketing?
We have been toying with platforms like OpenAI’s ChatGPT, and while helpful for certain activities like brainstorming and copy editing, marketers must be careful not to be led astray.
Video & Webinar
What we do best
Arketi Group is a digital marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue.
eBook
Five Principles for B2B Public Relations
The evolution of public relations is real. Emerging tech, audience expectations and our changing media landscape have all joined forces to upend PR as we knew it.
CORE
Building a bridge to more inclusion
TAG needed to bring its DE&I program to life, so it could secure funding and support from members. Arketi stepped in to provide product marketing expertise and develop a compelling name, message and product-driven launch strategy.
eBook
Five Principles for Building B2B Content That Will Stand Out
Meaningful content makes an impact on the reader and leaves them wanting more. Read on for five principles for building B2B content that stands out.
CORE
In the Trenches: Product Marketing with Daneen Heislitz
Conversations with real-world B2B marketers doing hands-on marketing that generates revenue and accelerates growth.
Insight
The Perfect Partnership: Marketing & Product
Three ways B2B marketing and communication teams can help product management and product marketing teams bring their new offerings to market.
eBook
Five Principles for Building an Effective B2B Website
When creating a new website, decisions often focus on the visual. However, a B2B website’s performance and the business outcomes it generates are driven by factors beyond design alone – some of which happen behind the scenes.
CORE
Top 10 B2B marketing trends for 2023
What do you get when 70+ marketing executives converge? Powerful ideas, tricks of the trade and a behind-the-curtain look at their expectations for the next year.
