AWARENESS, ENGAGEMENT, LEADS
Every day, financial institutions are subjected to more than 70 million cyberevents. So, if there is one thing financial service executives have on their mind, it’s cybersecurity.
We know design can often be subjective, but at Arketi, we strive to make decisions based on what communicates your message effectively to the market.
Key to this process is our in-house creative studio of world-class designers and developers who translate our clients’ ideas and concepts into powerful campaigns and creative execution.
Videos, animations, websites, battle cards, presentations, FastFacts, you name it and our studio has more than likely built it. Whether we’ve created your company’s brand guide ourselves or using one provided, clients trust Arketi to bring their vision to life. After all, it’s OK to be creative, even in B2B.
We have a broad view of what it means to be creative. While our studio handles all design and interactive execution, our team is cross-functional with expertise across a variety of practices and fields of expertise.
That’s why we draw on the skills of our entire firm from concept to execution. Whether it’s a new website or printed collateral, we understand that it’s not just about how something looks – it’s about the actions and behaviors we want to encourage in the market.
Animations engage audiences in a way that static images and text simply cannot.
The internet is a crowded place, and our animations help B2B marketers capture audience mindshare and stand out from the competition.
Whether on social media, a website or elsewhere, Arketi’s animations amplify your brand to create a sense of excitement and draw users in. That’s the difference between a prospect who spends eight seconds viewing a video and one who invests the full minute.
You may have the best, fastest, most impressive website on the internet, but if there’s nothing to engage with, why should visitors stay?
Virtual tours, ROI calculators, interactive infographics – smart B2B technology companies use these types of micro apps and digital tools to increase the effectiveness of their website and digital presence.
Needless to say, we’ve built our fair share. We were one of the first adopters of the online ROI calculator, and we’ve since expanded our approach to create industry benchmarking tools, interactive web elements and purpose-built microsites for specific campaigns or projects.
We will be the first to tell you: print still has a place in our digital-first world.
There’s nothing like holding a brochure or business card in your hand, or opening a piece of mail with an unexpected treat inside. These types of tactile experiences leave lasting impressions that can be built on over time to rapidly increase brand awareness and engagement.
Print materials also enable highly targeted marketing efforts that can generate significant returns on investment. But it takes the right partner to bring such a campaign to life – let’s just say we have more than a few under our belt.
Visiting a website is like modern-day window shopping.
Prospect, journalist, customer, analyst, potential employee…almost everyone’s first encounter with your company is through your website. That’s why the website is much more than a design and programming exercise – it requires understanding everything about the message, the target, the marketplace and your sales cycle. Only then can one map out the appropriate website strategy and information architecture.
Arketi’s proven website development process has been refined over dozens upon dozens of B2B websites. Everything is considered – from target to technology, from search to social media, from content to creative. The result is a website that resonates today and is flexible enough to adapt for the ongoing needs of and changes in your marketplace.
Dynamic…engaging…memorable…these are just a few of the ways clients describe our videos.
Arketi provides full-production video services from concept to execution and promotion. We’ve traveled across the United States to film on behalf of clients and have produced everything from product demos and corporate overviews to executive interviews and commercials.
We also believe no video should ever sit on a shelf – it should be shouted from the rooftops! Post-production, we help our clients make the most of the video investment.
Arketi’s expertise in B2B technology separates us from other creative firms. We understand your business, and more importantly, the prospects, customers and audiences you need to reach and engage. B2B buyers have emotions, too, and that’s why our creative process is centered around them.
As a fully integrated agency, we are also equipped to develop and launch a powerful creative quickly and efficiently. Our in-house studio, account team and content specialists collaborate with you at each step of the process to refine and sharpen your creative approach – helping you achieve a one-of-a-kind look and feel.
We are also big believers in advancing your creative and interactive content post-launch. While we can always develop an impeccable standalone asset or tool, we would love to help you take it to the market through our integrated approach to public relations and digital marketing.
Lisa Kluberspies
Sr. Marketing Manager, Demand Generation
Iron Mountain
WHERE MARKETING GENERATES REVENUE
When you work with Arketi Group, you collaborate with expert marketers, writers, designers and strategists to create transformative marketing programs that deliver real business value.
Let’s get started.